• Analyze how our brand is positioned in the market and crystallize targeted consumers insights• Take brand ownership and provide the vision, mission, goals and strategies to match up to• Translate brand strategies into brand plans, brand positioning and go-to-market strategies• Lead creative development and create motivating stimulus to get targeted population to “take action”• Establish performance specifications, cost and price parameters, market applications and sales estimates• Measure and report performance of all marketing campaigns, and assess against goals.• Coach the team and get the best from everyone.• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues• Oversee marketing and advertising activities to ensure consistency with product line strategy• Monitor product distribution and consumer reactions• Anticipate bottlenecks.• Brainstorm new and innovative growth strategies.• Align the company around the brand’s direction, choices and tactics.

• Established a complete new hierarchy & product line of Kids wear merchandise.• Developed & continuously working on multinational vendor database. • Carryout quality assurance and approvals at various stages to assure right quality of merchandise till it reaches to customers.• Negotiate the cost price & maintain the RSP against each product & category that sustains competitive advantage.• Continuous follow up with vendors to maintain the on time deliveries & inventory level. • Maintain strong product-mix, size ratio & buy-plan as per given budget & OTB. • Coordinate with regional operation managers, department head and staffs & visit stores to understand the need & to take feedback on product quality by customers & how to increase the traffic in the stores. • Analyze sales, sell thru, inventory level & GRN on regular intervals, to maintain proper flow of merchandise in stores & update operation managers on best & poor selling categories & styles. • Develop the Catalogue at Season, Mood board, Stories, Styles & RSP level & update Sales Qty, Grn Qty & Sell thru against each style post completion of season.• Analysis the best & poor selling styles, colors & bodies, & take the necessary action in the next season. • Conduct competitive field visits to analyze competitors’ brands product range, fashion trends, product displays, fabric qualities, pricing & packaging. Skills Used Design the complete new Hierarchy & develop the each category & product. Worked on different fabrics, styling, hand feel, negotiate cost price, offer best RSP, Vendor development, improve store visuals, continuous communication with vendors & regional team. Regular focus on sales & inventory level.

• Interact with all customers and streamline their seasonal buying requirements by discussing, and to fulfill the needs of customer’s satisfaction level.• To negotiate prices with the customers. • Advice, monitors, highlight and control all the activities that are related directly or indirectly performance of product management and product control depts.• Ensure activities of concerned personnel to meet with and integrate with organizational requirements for quality management, code of conduct, policies and general working procedures.• Liaise with other functional/divisional/departmental heads/managers so as to understand all necessary aspects and needs of operational development.

 Communication with the International Customers and local suppliers. Follow up the samples and production of order till the shipment proceeds. Coordinate & communicate new orders and inquiries. Settle the order prices and delivery dates with customer. Manage the shipping documents and data status. Manage and source the Trims of the garments from local as well as foreign market. Facilitate the customers with furnishing quality services.

Merchandiser ( Frentch-Div)

• To get the new Orders / Inquiries from direct Customers and Buying offices.• Being an asset of the Company facilitate the Customers with good services as well as quality.• Internally follow up with Production department in order to complete the Orders to ship on time.• Maintain the check points at any operation during production to deliver the Orders on time.• Prepare the Time and Action plan by coordinate with PPC Department.• Daily production analysis to check the per day production • Costing of the Garments / Orders and try to get the reasonable prices from Customers.• Fabric sourcing from different fabric factories for Orders as well as to get the fresh range of fabrics.• To produce new range of Samples for marketing purpose by keeping in view the customers requirements and apparel market trend.