As Senior Director of Marketing and Corporate Communication at Boursa Kuwait, I have led the company's marketing and corporate communications strategy since 2017, just months after the Kuwait Stock Exchange transferred its responsibilities to Boursa Kuwait as part of the privatization process. In my role, I have been responsible for accelerating our brand recognition across the region and globally, while spearheading digital transformation to enhance client experience and foster innovation. I have championed the development of the company's website and launched smart apps, while supporting the bourse vision of empowering businesses and investors with a world-class, transparent, and trustworthy platform for capital access and investment opportunities.Before joining Boursa Kuwait, I spent over 16 years at Kuwait Finance House Group, one of the biggest Islamic banks in the world. Starting as a Marketing Supervisor, I eventually became the Marketing Operations Senior Manager, where I managed all corporate and product marketing campaigns and promotional activities for retail banking and financing, corporate banking, and wealth management. I was instrumental in defining the marketing and communication strategy for the bank, leading cross-functional teams to develop and execute comprehensive marketing plans aimed at penetrating and growing targeted markets.My experience at Kuwait Finance House Group has given me a unique perspective and deep understanding of the financial industry, which has helped me build a strong brand and consistent messaging for Boursa Kuwait. I hold a Bachelor's degree in Business Administration with a marketing major from the University of Central Florida, one of the top business schools in the United States. My academic background has equipped me with the necessary skills and knowledge to excel in the field of marketing.