Redefining what’s possible with Data + Design + Software. I lead a team of experts who specialize in obliterating inefficiency, transforming chaos into clarity, and delivering intelligent analytic applications that drive measurable impact.With over 12 years of experience partnering with VPs and Senior Directors, I’ve built a reputation for creating scalable solutions that connect data, eliminate silos, and deliver actionable insights. From streamlining operations to designing future-proof architectures, our work empowers leaders to deliver results faster and more confidently.Let’s connect and explore how Rower Consulting can help your organization turn complex challenges into competitive advantages.

$40B American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal careservices; ranked by Forbes as the 6th-largest privately held company in the US.Produced standardized sales reporting across all Mars segments, brands, and markets. Worked with global teams to understandrisks, nuances, and challenges with reporting sales and units globally. Collaborated with data engineering/data science andother analytics teams to establish source of truth for sales and units, and led the process to automate sales reporting globally.• Cultivated strategic relationships with global and cross-functional teams to understand additional business needs to improveoperational efficiency, which prompted the development of internal automated Perfect Digital Audit data platform.• Directed cross-discipline team of offshore developers, onshore data engineers, software engineers, and report developers toscrape various retailer websites globally (Japan, Colombia, Canada, Brazil, Mexico, etc.) to centralize product data from eachretailer website to understand online product positioning to track compliance, search rankings, and competitor analysis.Process accelerated task completion time 90% and yielded an annual cost savings of $96K+.• Spearheaded the development of a standardized reporting layer embedded in a web-front end application for the delivery ofinsights for the Perfect Digital Store Audit. Semi-automated process resulted in $1M+ annual labor cost savings.

$14B+ company that offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.Tapped to streamline and automate processes to reduce manual time/labor spent reviewing data analytics. Hired, managed,and mentored a 7-person team of software engineers, data engineers, and data-visualization developers to build the backenddata infrastructure to support security, governance, and scalability; and design the user interface (UI) for all dashboard viewsand website user experience (UX). Expertise yielded increased profitability and improved visibility, customer retention, andcustomer satisfaction.• Pioneered development of ADP’s enterprise-wide internal web-based data application (myData) to provide a comprehensiveview of the entire book of business, including employee performance, project velocity, and client profitability.• Supported migration of legacy SQL Server and Oracle tables to Snowflake to reduce processing time for dashboards/reports.• Develop forecasting models and extend Tableau Desktop capabilities to manage user access to the data portal.“Nasheed is a seasoned technicalleader in the business intelligencespace. Greater than his skill inproducing actionable insight, is hisability to quickly grasp the domain areaand find meaningful patterns in datathat would leave others ‘lost at sea.’His calm, intelligent approach to theproblem space invites collaborationand fosters trust with business andpeers in his working group.”• Performed advanced statistical analysis to improve retention rates for ADP Workforce Now clients based on building andtesting a churn model.

Rev: $498M+ The Company owns the Moe's, McAlister's, Schlotzsky's, Auntie Anne's, Cinnabon, and Carvel brands.• Provided strategic direction for 3 restaurant brands and 3 snack brands by establishing a culture of data driven decision making based on dynamic insights and analytics.• Transformed Tableau into a managed service offering for consumption across Marketing and Operations through the manipulation and creation of metrics, attributes, filters, reports, and dashboards, advanced chart types, visualizations and complex calculations.• Leveraged Alteryx and Tableau to design and develop a restaurant specific menu level pricing tool to provide the brands with pricing guidance at the store level accounting for current pricing, income, price elasticity, competition, and competitor pricing, utilizing parameters to provide flexible weighted indices and dynamic inputs to feed the model within Tableau.

Rev: $10B+ (NYSE: PHM) Third largest home construction company in the United States based on number of homes sold. • Using Tableau Desktop version (9.3) as a front-end BI tool, Alteryx Designer and Server (10.6) as a Data Blending, Workflow Automation, and Web-Based Application tool and Microsoft SQL Server 2012 as a back end database, designed and developed workbooks, dashboards, web-based applications, global filter page, and complex parameters based calculations to develop Tableau reports that provide clear visualizations of various industry-specific KPIs. • Consult with clients and internal interdepartmental stakeholders (Market Intelligence, Strategy, and Finance) to gather requirements and plan milestones in the research, development, and implementation phases of the project lifecycle. • Designed, developed and supported BI solutions, involved in debugging and monitoring, and troubleshooting issues. Implemented advanced geographic mapping techniques and used custom images and geo coding to build spatial visualizations of non-geographic data.

Rev: $2B+ National leader in pediatric healthcare services and one of the largest pediatric health systems in the United States.• Responsible for interaction with business stake holders, gathering requirements and managing the delivery of custom data solutions. • Connected QlikView and EDW server with share-point portal and setup auto refresh feature for standard reporting to evaluate real-time market share in order to assess opportunities in the market based on various indicators and established industry benchmarks for services. • Assisted with the development of growth strategies to increase revenue & market share across seven clinical service lines through the creation of visualizations for logistics calculation and department spend analysis, and generated reports on KPI for population health management. • Analyzed user and business requirements attended periodic meetings for changes in the application requirements and documents. • Responsible for managing and analyzing large healthcare datasets and clinical data in order to help with developing and carrying out strategic planning initiatives in new and existing markets, while providing extensive data analysis to guide initiatives and existing programs in identifying growth opportunities.

• Created Tableau Dashboards to assess educational outcomes nationwide and to provide actionable insights. Attended periodic meetings for changes in the application requirements and documents based on user and business requirements. • Worked directly with management, vendors, and third parties to ensure that Website and database management applications operated at peak efficiency. • Managed the foundation’s website content & redesign efforts by leveraging (HTML, CSS, JavaScript, and XML) within the Kentico CMS. Played key role in enhancing client’s Web reporting system.

Worked directly with the Legislative Coordinator on an 6 month project to effectively analyze and review existing practices in DeKalb County Animal Services in order to improve operations, develop new strategic collaborations between agencies, improve enforcement tools and practices, and enhance facilities. Conducted research on other counties, compared findings, and compiled findings in Excel spreadsheets for Board meetings. Worked independently to analyze data and survey findings to develop possible solutions. Recorded findings and suggestions in Existing Conditions document for final report.