Digital Strategy Director
CurrentSince Mole Digital was founded in 1999, we have worked with more than 400 customers from sectors as diverse as medical to milking, with budgets from £1,000 to £100,000. What they had in common was a need to use digital media to communicate brand messages and education with customers, employees, stakeholders and members. Our projects include full digital marketing campaign planning and delivery, corporate and educational videos, full e-learning suites and effective website development. Example projects:- Scoped, introduced and managed award-winning Facebook Live series for Wound Care People, generating a whole new business stream for our client and exceeding all KPIs set by the sponsor. The project ultimately won gold at the PM Society digital marketing awards 2019- Leader of successful and well-received digital strategy workshops for in-house marketing teams, drawing together team expertise to plan audience segmentation, digital messaging, platform choice and campaign planning- Medical publishing company: Looking to introduce e-learning. Scoped and developed an online educational platform for healthcare professionals, introducing new models of reflection and action planning based on latest academic and professional thinking. To date delegates have taken more than 7100 modules via the system.- Medical Royal College: Introducing e-learning to their members. As guest member of their steering committee, guided them on the path from traditional training to launch of a successful e-learning platform which now has 8000+ learners.- Big 5 energy company: Worked with the communications team to find new ways to create interesting internal communications via video. Productions included diversity training led by a national TV figure, and videos designed to integrate the company and boost morale. Worked on camera with members of staff ranging from interns to the CEO.
