Avinash V. Email & Phone Number

Mississauga, On, Ca

Vaughan, Ontario, Canada

• Responsible for multiple categories – Cleaning Chemicals & Detergent (On Premise Laundry, Warewashing), Cleaning Tools & Equipment, Hand soap & Sanitizer, Maintenance Supplies including Odor control• Vendors- P&G, Diversey, Bunzl, Clorox, Nilfisk• Develop and execute category strategies within our customer segments – B2B & B2C• Develops and maintains strong vendor relationships, including new vendor sourcing, contract negotiations, market development funds, and marketing spend for… Show more • Responsible for multiple categories – Cleaning Chemicals & Detergent (On Premise Laundry, Warewashing), Cleaning Tools & Equipment, Hand soap & Sanitizer, Maintenance Supplies including Odor control• Vendors- P&G, Diversey, Bunzl, Clorox, Nilfisk• Develop and execute category strategies within our customer segments – B2B & B2C• Develops and maintains strong vendor relationships, including new vendor sourcing, contract negotiations, market development funds, and marketing spend for programs• Plans and implements line reviews, new product positioning, product life cycle management, and rationalization • Ongoing market analysis to ensure assortment meets/exceeds revenue and margin objectives• Uses market trend information and fact-based analysis to effectively identify new product opportunities and vendor gaps• Collaborates with selling teams to support customer opportunities• Works closely with Pricing Team on customer tender/RFP responses, SPIFs acting as subject matter expert and supplier conduit • Works with Marketing and e-Commerce Team to build an assortment and execute promotions and educational based campaigns • Works with digital merchandising to enhance shopping experience, search recommendations, and product categorization • Negotiates cost and project-based deviations, including other variables, that lead to increased profitability and competitiveness at the account level• Assisted in double-digit growth under the facilities categories year over year • Full ownership of private label program assortment, creating new product specifications, vendor sourcing both domestic and offshore, worked in partnership with Global Sourcing • Works closely with the Inventory Management and Supply Chain teams to address inbound & outbound issues, while ensuring adequate inventory levels are maintained• Develops and maintains key relationships across intersecting lines of business and departments, both within Canada and US based parent company (Office Depot) Show less

Greater Toronto Area, Canada

Handling, executing & coordinating the product management activities for Ecolab Canada● Conduct analysis to support the development of annual plans● Executes product lifecycle management projects and innovation in business, working closely with Leadership● Conduct regular product training to internal teams, partners, and customers● Measuring performance of channels (ROI) and responsible for quarterly and yearly planning● Management of external resources including designers… Show more Handling, executing & coordinating the product management activities for Ecolab Canada● Conduct analysis to support the development of annual plans● Executes product lifecycle management projects and innovation in business, working closely with Leadership● Conduct regular product training to internal teams, partners, and customers● Measuring performance of channels (ROI) and responsible for quarterly and yearly planning● Management of external resources including designers, writers and content creators, PR agencies & third party vendors● Responsible for product pricing (MSRP), margin calculations, discounts, marketing spend and positioning products vis a vis the competition● Build effective relationships with US (head office) counterparts and cross-functional team members● Assist with sales collateral (edit, contribute, disseminate) and training to the field● Respond to field relating to marketing strategies, and gather voice of business● Complete ongoing business analytics to drive promotional activities, business plan changes, customer support actions including product launch management and SKU setup● Demonstrate digital strategy expertise using systems, processes and technologies to execute sales activation activities● Implementing Marketing programs including communication to sales force, dealers, and distributors● Very tech savvy with extremely high knowledge with regards to technology and tech productSignificant Accomplishments:● Key national trade show facilitation leadership and support● Additional marketing duties as and when required● Expert on product, product ecosystem, and channel partnerships● Handling social media postings for Ecolab Canada Show less

Toronto, Canada Area

Handling & directing the overall sales & product marketing of 3M Products in Ontario.● Increased sales for the first time in 5 years.● Working with vendors to establish and execute a sales strategy and goals for the region.● Developing specific plans to ensure sustained growth.● Educating sales teams with presentations of strategies, seminars and regular meetings.● Recommending product lines by identifying new product opportunities, and/or product, packaging and service… Show more Handling & directing the overall sales & product marketing of 3M Products in Ontario.● Increased sales for the first time in 5 years.● Working with vendors to establish and execute a sales strategy and goals for the region.● Developing specific plans to ensure sustained growth.● Educating sales teams with presentations of strategies, seminars and regular meetings.● Recommending product lines by identifying new product opportunities, and/or product, packaging and service changes; surveying consumer needs and trends; tracking competitors.Significant Accomplishments:● Creating growth in a market for the first time in 5 years based on early market assessments.● Helped create product sales programs for vendors that revamped the outlook for their sales reps. Show less

Directing and supervising all activities related to Diversey Care (Chemicals portfolio) product management including: promotions, product documentations, launching, packaging and product campaign for India & SAARC countries• Handling Portfolio Management for the entire chemicals business which includes Laundry Care, Kitchen Care & Building Care (30 million USD & over 100 products ) in terms of developing and executing strategies for the assigned Portfolio, working closely with regional… Show more Directing and supervising all activities related to Diversey Care (Chemicals portfolio) product management including: promotions, product documentations, launching, packaging and product campaign for India & SAARC countries• Handling Portfolio Management for the entire chemicals business which includes Laundry Care, Kitchen Care & Building Care (30 million USD & over 100 products ) in terms of developing and executing strategies for the assigned Portfolio, working closely with regional R&D, Finance, Market Research and Supply Chain departments for multiple initiatives along with developing annual portfolio plan and managing the portfolio.• Managed portfolio for the Personal Care & Tissues/Paper Portfolio (1.5 million USD) by successfully implementing new products /program launches, training, sales presentations, collaterals, customer calls• Handled SAARC countries in terms of providing strategic direction / Training Inputs and support to the Sales team. Registration of the new product, packaging and labels and handling along with vendor management.• Coordinating participation in Trade shows (Clean India)/Seminars/Customer Meets (Inspiria)• Implementation of marketing programs: branding, labeling, pricing, new product launches, SKU rationalization based on salesKey achievements: • Re-launched the Flush-Me-Not program and transformed it into a market leader in the waterless urinals space in India in 2 years with a sale of over 1 million CAD.• Implemented a marketing /training campaign that increased the profits from Suma Carbon Remover by 96%.• Won the Technical Excellence Award in 2016 for the successful introduction & implementation of the Clax Advanced Program along with Internet of Clean• Single handedly executed Kohler/Diversey joint venture which was their (Kohler) first ever JV globally• Ranked 1st among the Marketeers in the APAC & MEA region for the Accelerate Growth Program (Innovations) for Diversey Care (2017). Show less

Oversaw the introduction of the flagship S5500 line of elevators in India & SAARC right to the first sale & installation • Product Manager for the flagship product (S5500/CMG) of Schindler India & South Asia, with responsibility of managing the entire product line life cycle from Strategic planning to Marketing activities.• Worked closely with Sales teams to develop strategies & their execution, sales training/certification, organized customer meets for the product, created Annual… Show more Oversaw the introduction of the flagship S5500 line of elevators in India & SAARC right to the first sale & installation • Product Manager for the flagship product (S5500/CMG) of Schindler India & South Asia, with responsibility of managing the entire product line life cycle from Strategic planning to Marketing activities.• Worked closely with Sales teams to develop strategies & their execution, sales training/certification, organized customer meets for the product, created Annual Marketing Plans • Involved in the design stage and marketing during the final launch of the flagship product • Developed content for Product Marketing• Introducing the new or adapted products according to the Schindler Product Introduction Methodology (developing & implementing a companywide go to market plan, working with all depts. to execute)Key achievements: • Improved the sales volume by 300% in 2013 from 2012• Selected for the esteemed global program - Schindler Career Development Program which hand picks young talents on a fast track to senior management. Show less

Development of the new range of Washing machines, microwaves and introduction of a new line (LCD TV) of business for the Godrej Appliances DivisionNew Category/ Product Launch - Market Expansion of Color Television across the countryImplemented a campaign based on consumer experience which included grabbing consumer attention through disruption on media and driving consumer experience through brand zonesDeveloped a post launch tracker in coordination with a research agency to… Show more Development of the new range of Washing machines, microwaves and introduction of a new line (LCD TV) of business for the Godrej Appliances DivisionNew Category/ Product Launch - Market Expansion of Color Television across the countryImplemented a campaign based on consumer experience which included grabbing consumer attention through disruption on media and driving consumer experience through brand zonesDeveloped a post launch tracker in coordination with a research agency to determine campaign response, awareness and consideration levels among target consumers and channel partners Significant Accomplishment: Spearheading the campaign focused on ground activation for the new LCD TV with interactive gaming technology which drove visibility and consumer engagement at point of sale through specially designed display stands and contests Show less

Chennai Area, India

Team Leader at CTS for a team, working on Eagle PACE (investment data hub) for clients Mellon Bank & T.Rowe Price, involved in the Banking & Financial Services Domain• Eagle PACE is an investment data hub, warehouse, and portfolio management system designed to integrate analytic and market data with portfolio accounting and trade data across all asset types for buy-side investment managers.• Eagle PACE rapidly collects, controls, purifies and organizes data from multiple and disparate… Show more Team Leader at CTS for a team, working on Eagle PACE (investment data hub) for clients Mellon Bank & T.Rowe Price, involved in the Banking & Financial Services Domain• Eagle PACE is an investment data hub, warehouse, and portfolio management system designed to integrate analytic and market data with portfolio accounting and trade data across all asset types for buy-side investment managers.• Eagle PACE rapidly collects, controls, purifies and organizes data from multiple and disparate investment sources into one common database. Show less

Master Of Business Administration (M.B.A.), International Marketing, A

Bachelors, Electrical, Electronics And Communications Engineering

Education record