Digital Marketing Specialist
Current✔ Develop and execute digital marketing strategies✔ Launch SEM, Display, and YouTube campaigns from scratch for a variety of clients (predominantly for D2C, B2B SaaS, and local companies) ✔ Launch, manage, and optimize paid social media campaigns in Facebook, Instagram, LinkedIn, Twitter and similar✔ Evaluate campaign’s performance in real time, keep track of KPIs and continuously optimizing ROAS✔ Track campaign analytics across multiple data sources to drive growth at scale… Show more ✔ Develop and execute digital marketing strategies✔ Launch SEM, Display, and YouTube campaigns from scratch for a variety of clients (predominantly for D2C, B2B SaaS, and local companies) ✔ Launch, manage, and optimize paid social media campaigns in Facebook, Instagram, LinkedIn, Twitter and similar✔ Evaluate campaign’s performance in real time, keep track of KPIs and continuously optimizing ROAS✔ Track campaign analytics across multiple data sources to drive growth at scale ✔ Evaluate clients' brands and goals and guide creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines✔ Work and partner within all level of organization and across teams to drive KPIs✔ Act as a project manager & stay top of client communication Show less