Since an early age I have had an enthusiasm for learning and knowledge. I find business, finance and economics fascinating and with everything I learn I find I want to know more. I decided to take the I.T route in my future plans because I have many interests in I.T and especially the Multimedia field.during my business studies a level my interest in the subject has grown rapidly, in my opinion marketing is the most influential division of a business. Not only does it provide information for key business decisions but it also contributes to giving businesses clear direction and targets. This is one of the many reasons I would like to study it further.