● Delivered millions of customer leads to partners, worldwide● Worked closely with partners in the US, China and Canada to increase client base in Asia, EU and America● Leveraged platforms like AWS to scale into new digital markets and lower the cost of customer acquisition● Expanded media buying efforts to include demand side platforms enabling access to much larger advertising inventoriesSelected Projects: Getaway Partners● Generated low cost leads using… Show more ● Delivered millions of customer leads to partners, worldwide● Worked closely with partners in the US, China and Canada to increase client base in Asia, EU and America● Leveraged platforms like AWS to scale into new digital markets and lower the cost of customer acquisition● Expanded media buying efforts to include demand side platforms enabling access to much larger advertising inventoriesSelected Projects: Getaway Partners● Generated low cost leads using search and social marketing strategy in the highly competitive local travel market● Built a partner network of local travel operators to help generate positive revenue using a lead brokerage business model● Set up a call centre for customer satisfaction, lead verification and distribution● Developed in-house technology to support the partner network and the call centre operations Show less

● Led a team of technologists though the product development cycle and worked with sub-contractors on various web development projects. ● Executed online marketing and sales strategies involving search engines, social media and affiliate marketing.● Worked closely with clients and partners in the US, China and Canada.

● Led a cross-functional team of Writers, Developers and Account Managers. Managed Search Engine Marketing Projects with budgets in excess of seven figures annually.● Worked closely with C-level executives to develop and evaluate proposals for incubation projects. ● Built and maintained relationships with clients, affiliate networks, ad networks and business decision makers.

● Liaised with local entrepreneurs to gather project requirements.● Communicated project specifications to web development contractors in India. ● Delivered completed projects to local clients within budget and on time.

● Maintained the corporate website and helped with database migration.● Developed features for the in-house CRM system.● Helped host company wide meetings in the mornings.

● Designed and developed an online questionnaire tool.● Researched and developed information visualization applications.● Completed 8-month co-op term.

● Developed ad-serving application and online survey tool.● Completed 8-month co-op term.

● Analyzed product specifications, created & executed software test plans.● Completed 4-month co-op term.