Digital Marketing Specialist
Current● Created targeted ads, conducted keyword research, and managed bids to achieve a 15% increase inclick-through rate and a 25% reduction in cost per acquisition.● Implemented and utilized analytics tools to monitor and optimize campaigns, leading to animprovement in conversion rates and an increase in ROI.● Collaborated with cross-functional teams to align PPC strategies with broader marketing goals,contributing to an increase in website traffic and customer engagement.● Stayed updated with the latest PPC trends and best practices, applying new strategies to enhancecampaign effectiveness and achieve a 90% success rate in targeted ad campaigns.