Nadezhda Smirnova Email & Phone Number

Saint Petersburg, Ru

St Petersburg City, Russia

Sales of consumer devices, IT infrastructure equipment, software. Design of private label consumer devices. Distribution from China. Parallel import. September 2023 - March 2024: MONSNovember 2022 - June 2023: «Relit Integration»ork ofGoods and services: - private label brand consumer devices (laptops);- A-brands consumer devices: laptops, PC, monitors, smartphones, tablets, printers, MFP, accessories; - software: consumer software (MS Windows, MS Office) and… Show more Sales of consumer devices, IT infrastructure equipment, software. Design of private label consumer devices. Distribution from China. Parallel import. September 2023 - March 2024: MONSNovember 2022 - June 2023: «Relit Integration»ork ofGoods and services: - private label brand consumer devices (laptops);- A-brands consumer devices: laptops, PC, monitors, smartphones, tablets, printers, MFP, accessories; - software: consumer software (MS Windows, MS Office) and server hardware software (MS Server);- IT infrastructure equipment: server hardware and DSS, network equipment. AOR: North-West District, including St-Petersburg. Sales channels:- Sales via partners (IT integrators);- B2B (SMB, enterprise). Subordinates: 4 sales-managers + outsourcing (product development, marketing agency, a lawyer, a logistics specialist).Results:• Launched 2 startups from scratch (opened of a legal entity, office, strategy development, personnel recruitment, client capture).• Developed business plan, sales and purchase strategy with pay-back period and return on ratio business. • Business development with minimal investment. At the start of «MONS» project 35% of the budgeted funds were used only. «Relit» project was launched for 300k rubles. • The turnover of the company "Relit Integration" for 4 months amounted to 20 mln rubles and provided profitability in 2 months. • Developed relations with key manufacturing factories in China.• Hired a KAM with the large list of first-rate clients in North-West Federal District (about 160). • Signing contracts only on full prepayment.• A large tender was won with the Korus Consulting company for the project «Samokat» (600 monitors).• 13 signed contracts with distributors, with one of them the credit line is 10 mln rubles.• Developed a laptop concept with a private label MONS.• Implemented Bitrix24, SBIS, e-document management. Show less

St Petersburg, St Petersburg City, Russia

15+ years of experience in sales management of technically complex products and services.Goods and Services:• Consumer devices: PCs, laptops, monitors, VR/AR glasses, video conference systems;• IT infrastructure equipment: server hardware and DSS, network framework, DPCs;• software: consumer software (MS Windows, MS Office) and server hardware software (MS Server).AOR: North-West Federal District, including St-Petersburg, Ural Federal District.Sales… Show more 15+ years of experience in sales management of technically complex products and services.Goods and Services:• Consumer devices: PCs, laptops, monitors, VR/AR glasses, video conference systems;• IT infrastructure equipment: server hardware and DSS, network framework, DPCs;• software: consumer software (MS Windows, MS Office) and server hardware software (MS Server).AOR: North-West Federal District, including St-Petersburg, Ural Federal District.Sales channels:• Sales with the help of:- IT integrators (RAMEK, BCC, TecForce, Аmetist, Korus Consulting, Trinity, LWCOM, SVEGA, etc.);- Retail store chains (Key, Computerniy Mir, RIK, Ulmart, Norland (Arkhangelsk), Positronika (Vologda));- e-commerce;- resellers.• B2B key clients (SMB, enterprise) from agro-, food and non-food industry, transport, oil and gas and mining, chemistry and metallurgy, retail, construction, finance segments;• B2G clients as part of national projects «Digital educational environment» and «The point of growth», district and territories offices, CIT. Subordinates: 4 account managers and partners’ sales managers. Results:- Reestablished relations with one of the key partners – BCC (the biggest supplier of complex solutions for large companies). The agreement about equipment supply for the Amur GCC estimated at 370 mln rubles was concluded.- Participation in the implementation of large-scale projects for the supply of equipment to Rosatom State Corporation, Gosznak, Lenta, Okey, Business Lines, the Leningrad Oblast Government, Air Gates of the Northern Capital, Almaz-Antey Concern, USC, XXI Century Medical Center, Baltic Leasing, St. Petersburg Sales Company, ZSD, etc.- Developed the concept of a demo zone (50 sq.m) of HUAWEI equipment for all customers of the North-West Federal District based on the key partner Ametist. - Was a mentor and trained an Account Manager from scratch. Show less

Saint Petersburg, Russian Federation

Results:- The number of partners increased double.- Regular fulfillment and over-fulfillment of sales plans. - 55% over-fulfillment of target in 4Q 2020.- The number of partners with yearly turnover more than $65K increased by 50%.- The number of Platinum partners with yearly turnover with more than $625K increased by 2,5 times.- Business processes optimization which allowed to reduce project review period by 5 times.- Five large equipment supply projects have been… Show more Results:- The number of partners increased double.- Regular fulfillment and over-fulfillment of sales plans. - 55% over-fulfillment of target in 4Q 2020.- The number of partners with yearly turnover more than $65K increased by 50%.- The number of Platinum partners with yearly turnover with more than $625K increased by 2,5 times.- Business processes optimization which allowed to reduce project review period by 5 times.- Five large equipment supply projects have been implemented (the volume of supply is 1.2-7 times more than the average transaction).- Conducted 8 conferences and business-breakfasts for partners (the venue choice, the menu, invitations, organizations) up to 150 people. Show less

North-West, Ural, Russia

Results:- Increase the number of partners by 3 times.- Regular fulfillment and over-fulfillment of sales plans. - Over-fulfillment of the plan in 2011 by 200%, and for it I was honored by joining the Platinum Club Awards.

St Petersburg, St Petersburg City, Russia

Sale of corporate communication services.The territory: St. Petersburg.B2B clients.Results:• Attracting a large client - the Direct Sales Association (Oriflame, Mary Kay, Amway, Faberlic, etc.). Exceeded the sales plan 5-7 times. • Over-fulfillment of the sales plan by 210%.

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