Nasreen Johnson, Mba Email & Phone Number

Fresno, Ca

Fresno County, California, United States

Elected in 2020 to represent State Center Community College District Area 2. SCCCD serves approximately 1.7 million people and 38 unified and high school districts in more than 5,743 square miles of urban and rural territory, including most of Fresno and Madera counties and portions of Kings and Tulare counties. Over 68,000 students are served through four campuses and three centers. SCCCD employs over 2,745 faculty and classified staff and has a total operating budget for SCCCD of more than $380 million.- Secretary of the Board 2021- President of the Board 2022 and 2023

Plans and implements strategic communications for litigation and advocacy projects. Writes press releases, articles, editorials, social media posts, and emails. Defines framing for messaging, writes talking points, and trains spokespeople for media. Maintains relationships with traditional news media and emerging digital news outlets to pitch news and editorial coverage.• Created a new landing page that saw over 50,000 visitors in the first two months

Fresno, California

Manages Marketing and Communications Department for a $130+ million nonprofit agency with 1100 employees and 35+ programs. Develops strategic and creative communications for the agency, public, and media. Implements public relations strategies to educate the community about programs and services. Advises agency officers and program directors on media strategies and crisis management implications. Develops stories to be featured in ads, special features, videos, editorials, and the website. Prepares talking points and narrative for staff and program participants for events and media. Works with public officials and community leaders to coordinate and execute special events and projects.• Streamlined pre-application for Head Start families and reduced the time it takes to enroll by 86%• Chair of the Inclusion Team and hosted 4+ cultural events per year and championed the LGBTQ+ Resource Center project• Reimagined and launched a new website to make it easier for clients to find information and services• Innovation Award winner for work on a multi-language nutrition education project

Madera, California

Responsible for leading and managing the marketing department, including product management staff and contractors. Directs the development and execution of a total marketing system for Eurodrip USA products, including online corporate strategy and individual product strategic marketing plans. Gathers data and evaluate customer research, market conditions, and competitor data. Manages inbound and outbound marketing communications to ensure brand and message consistency and effectiveness throughout all marketing materials, including online and social content, advertisements, and product and technical publications.• Created a thorough and easy to use 88-page technical guide for valves• Represented company and industry at Irrigation Technology Day in Washington DC for members of Congress and staff, July 2015

Madera, California

Responsible for the strategic and functional activities related to the conception, development, creation, and implementation of promotional and educational communications across all mediums. Develops corporate, regional, and product-specific integrated marketing communications strategies and executes these strategies to achieve short and long-term sales and profit objectives. Ensures brand and message consistency and effectiveness throughout all marketing materials, including press releases, advertisements, product brochures, and online mediums. Gathers and evaluates customer, market, and competitor data, and modified marketing communication strategies accordingly.• Managed over 60 events and trade shows annually• Updated, redesigned, and transitioned corporate website to a content management system to improve user experience and increase engagement

Fresno, California Area

Assesses and coordinates the development of strategic, creative, and marketing communications. Implement public relations strategies to educate the community about programs and services. Develops stories to feature in ads, special features, editorials, and on the website. Assists in the writing and editing of federal and state grants. Develops collateral material and manage creative talent. Presents employee workshops on branding, social media, and effective program communications.• In the first 90 days, developed brand guidelines to unite branding across 30+ agency programs• Successfully transitioned agency website to a cohesive content management system• Organizing committee member for National Community Action Foundation Conference in Florida, 2013• Presenter at Community Action Partnership National Convention, Chicago, 2013

Fresno, California Area

Designs and creates graphic files for offset printing, production printers, screen printing, national publications, websites, and digital media. Develops and maintains the website and intranet; measures and tracks social media presence; writes marketing message and copy for web and printed communications. Guards the corporate brand to ensure proper use of all brand elements in internal and external applications.• Designed two landscape division catalogs plus hundreds of print files including product literature, events, customer communications, and trade shows• Led the company in the transition to a content management system saving over $80k a year in web hosting, editing, and maintenance fees• Redesigned and rebranded the intranet, added an internal blog. Updated all information and provided a place for employees to find current company documents easily, and internal resources• Simplified literature request procedure to save time for sales and customer service team, customers, and literature department. Created automated system with visibility of inventory, historical usage, and tracking

Designs graphics, websites, and advertising campaigns for a variety of clients. Plans new website layout and design, writes copy and prepares graphics, creates and checks technical aspects, uploads finished site, and performs site maintenance. Handles all aspects of production for printed projects; conception, copywriting, layout, graphics, editing, and print preparation. Prepares proposals and bids, maintains client records, and effectively coordinates communications and meetings.

Fresno, California Area

Ba, Business Management

Graduated Summa Cum Laude

Master Of Business Administration (M.B.A.), Global Business