Helping agencies and brands to utilize the first AI-powered, location-based, advertising decision engine. Learn more at getonpath.io

Helping socially relevant companies and organizations find strength online through marketing, advertising, communications, branding, content, and other strategies.Partnering with leaders of cause organizations and institutions to invigorate brands and achieve better outcomes through (primarily digital) marketing and communications; equipping clients with the strategies, tactics, knowledge, technologies, and talent needed to sustain lasting success.Assessing and improving clients’ marketing and communications efforts; identifying needs for increased or improved marketing and communications capacity; leading trainings and other education for client teams at all levels of seniority.Content strategy and creation including copywriting for websites, email, social media, and video scripts; media releases, articles, op-eds, and other press assets; creative supervision and project management of video, podcasts, annual reports, branding assets, and other key programmatic content.

2022 midterm elections cycle. Planning and executing major digital ad campaigns for progressive political, advocacy, nonprofit, and other organizations including Alliance for a Better Minnesota, Friends of the Earth, Northstar Prosperity, GetThru, and others.Active management and daily stewardship of $7+ million in media investment budgets for clients including Friends of the Earth, GetThru, North Star Prosperity, Housing California, Gradient Metrics, and the Alliance for a Better Minnesota; responsible for ensuring that delivery, pacing, and progress to target goals is on-track across multiple campaigns and channels; troubleshooting any underperformance issues and coordinating with media, creative, and client teams to pivot quicklyContinuously analyzing performance trends and other data across a series of outcomes-based dashboards/funnels to hone in on the channels, tactics, messaging, etc., delivering the most efficient results and identifying scale opportunities; translating analysis into concise, digestible recommendations presented to stakeholders; guiding multiple testing agendas across clients and initiatives, and hypothesizing which variables (channels, content, audience) are the most strategically valuable to test and benchmark as part of each agenda

I use media to advance the cause of interfaith cooperation in the higher education sector. My team and I perform a dual role, communicating IFYC's message broadly to a movement of tens of thousands while simultaneously marketing IFYC's many programs to students, staff, faculty and administrators on campuses that are ready to make interfaith cooperation a priority.

Developing online marketing plans and campaigns – focused on fundraising, advocacy and issue awareness – for progressive nonprofits and worthy causes.

Managed the thinking and doing of the marketing and media strategy for a large P&G brand in North America. As the lead agency, my team and I managed communications with the client and coordinated work between our creative agencies, media buying and planning teams, PR agency, search agency and others.

Planned, negotiated and enacted media campaigns for a major U.S. wireless brand. In this role I conducted media research, and acted as a junior strategist to create media plans, based on very specific campaign goals, across multiple channels. Each day I worked with our clients and creative agency partners and oversaw a large and diverse group of media vendors.

Helped to plan, negotiate and enact large media buys for a diverse portfolio of brands including AT&T, BMW and MasterCard.

Facilitated communication between the account team and the client, vendors and internal teams. Spotted trends in social media at a time when YouTube was new and people still used MySpace (the first time...). Wrote some snazzy decks. Drank a lot of free beer. Learned the real, down-to-the-bone basics of how to service clients and help them tell their brand's story.