KABTI HKAYTI is a travel agency specialized in cultural tourism offering a tailor made experience to explore Algeria 🇩🇿 the largest country of Africa 🌍From sketchbook 🗺️ to suitcase, our design journey begins here.

§ Project mission : human & intellectual development through cultural exploration. § Project description : digital platform (Instagram/Youtube/Website) offering exploration diaries focused on Algerian culture and heritage. § Methodology : each episode is a mini research project articulated in 3 phases : phase 1) research , phase 2) execution, phase 3) realization & launch§ Reach : 50k users§ Languages : Arabic, French, English

§ Clients Profile:•International cooperation organizations •Multinationals•Local start-ups & companies•Communication agencies § Main Projects:•GIZ – Anurb: decentralized cooperation projects (local governance, communication, people development, project management, digitalization) in 5 wilayas (Setif, Annaba, Mostaganem, Tlemcen, Oran)•GIZ - Afripol: Workshop development & faciliation (Algiers)•EU – GIZ – Expertise France - INRAA: PASA project communication & content development (Kabylia, Biskra, El Oued)•VNG – MICLAT: Territorial attractiveness & Urban Marketing project (Mostaganem)•Philip Morris International: marketing consultancy•Danone: portfolio innovation consultancy•Lactalis: brand & trade marketing consultancy•Amor Benamor: marketing consultancy•Footland : marketing & events consultancy•Communication agencies: marketing consultancy, field force trainings•Universities & Associations: motivational speaker

Marketing intelligence I Brand & Portfolio strategy I Communication Strategy | People Management

Led the development of short and long-term brand strategy including strategic planning, annual commercial plans, communication, innovation pipeline strategy with budget responsibility for the number one brand in the tobacco industry

Led the development of short and long-term brand strategy including strategic planning, annual commercial plans, communication, innovation pipeline strategy with budget responsibility for the number one brand in the tobacco industry

Led the development of short and long-term brand strategy including strategic planning, annual commercial plans, communication, innovation pipeline strategy with budget responsibility for the number one brand in the tobacco industryLed major brand recovery after period of decline

Assisted Brand Manager in the development of brand plan with full responsibility of marketing activities development and agency managementLed key consumer engagement 1-2-1 program that became a best practice in the company

Enrolled in an EEMA Talent Pool focusing on the development of selected employees in marketing & sales departments6 months spent in Belgrade (Serbia) in trade marketing & 6 months in Istanbul (Turkey) in Brand management

Assisted Marketing Manager in the development of consumer engagement activities in line with marketing plan in a new marketInitiated the agency selection, briefing & monitoringManaged & implemented the execution & reporting of activities for 2 flagship brands nationwide

Assisted the organization of several fairs & ehxhibitions (most important was the 41th International Fair of Algiers) Managed the Institute magazine untitled “Crescendo” with press and P&R, media planning & budget monitoring