Anastassiya Siner Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Management of the Sported.ae and Vélo Presto websites:📍Listing of new brands and products on the website.📍Photoshoots, product descriptions.📍Stock management.📍Content creation for the website (blog, listing events, suppliers useful for our clients).📍 SEO and Google ads.

Dubai, United Arab Emirates

Sported.ae acquired a Dubai's leading mobile bike servicing company - Vélo Presto. It provides bike service, maintenance and repair at your home, office or place of convenience, 7 days per week.Responsibilities for both companies:📍Developed a new Vélo Presto website to enhance customer experience when booking services.📍Integrated an online shop on Vélo Pesto website (listing of all the products, SEO optimization, content management). 📍Managed an online shop on sported.ae (listing of all the products, SEO optimization, content management).📍Digital marketing (management of social media channels (full cycle of content creation).📍Direct mail marketing (creation of newsletters for customers (2-3 per month) with content and sales offers).📍Design & production of POSM materials (product stands, leaflets, banners).📍Event management (work with major race organizers (T100, Ironman, WTCS, Dubai Marathon, Super Sports Events, RaceMe Events, Urban-Ultra, Oceanman) to arrange Sported.ae presence on the race day.📍Sponsorship of 3rd party events.📍Work with Influences & Ambassadors.

Dubai, United Arab Emirates

Sports goods retailer. Leading triathlon and everything endurance sports shop in the Middle East. Responsibilities:📍Digital marketing (management of social media channels (full cycle of content creation); 📍Direct mail marketing (creation of newsletters for customers (2-3 per month) with content and sales offers); 📍Design & production of POSM materials (product stands, leaflets, banners); 📍Event management (work with major race organizers (T100, Ironman, WTCS, Dubai Marathon, Super Sports Events, RaceMe Events, Urban-Ultra, Oceanman) - to arrange Sported.ae presence on the race day.📍Sponsorship of 3rd party events.📍Work with Influences & Ambassadors.

Dubai, United Arab Emirates

Riyadh, Saudi Arabia

Biggest non-profit running club in the Middle East.40 years on the market. 5.000 club members. 500 average number of runners per race. 16 races per season. Riyadh, Saudi ArabiaResponsibilities:Supervised team of 10 people;Developed club’s logo, brand book and all marketing materials;Produced marketing materials with local and international suppliers (leaflets, medals, brochures, pop-up stands, t-shirts and ect.);Created and managed club’s social media;Responsible for all race arrangements (venues booking, food/water supply, transportation of race equipment, catering, emergency services, race course, volunteers);Coordinated registration and customer service of club members;Created a junior running club for kids from 6 to 12 y.o.Achievements: Organized 50 races and supporting events (from 5 km. - to full Marathon, first Ultra Marathon of 50 km., Gala Dinners for 250+ guests, Training Sessions during off season);Increased number of club sponsors from 2 to 7, including such international brands as Reebok and Carrefour;Implemented Sand Slam Challenge and increased a number of participants up to 200% for these 4 major races.

Almaty, Kazakhstan

A top 5 global consumer goods and pharmaceutical company. Founded in 1987. 2.500 employees globally.Launch of the business in Kazakhstan. Almaty, KazakhstanResponsibilities:Managed product portfolio and created 360 degree marketing plan for the key brands; Developed TV, radio ads, managed and controlled media budget of USD 500.000;Produced POSM, trade equipment, product presentations for sales representatives;Developed digital marketing campaigns (SEO, managed social media, YouTube pre-rolls and banners).Achievements: Successfully launched company’s flagship products Paranit (anti-pediculosis treatment), Aflubin (COCOA category) and XL>S (weight loss category) with the budget of USD 1.000.000;Developed annual loyalty program for sales team covering 5 major cities in Kazakhstan. Incremental sales of 70%.

Almaty, Kazakhstan

Energy drink with the highest market share in the world with 10 billion cans sold in a year.Established in 1987. 20.000 employees globally. Launch of the business in Kazakhstan. Almaty, KazakhstanResponsibilities:Supervised team of 50 people (5 operational team and 45 promotional team);Created brand strategy with 3 year time horizon inline with local and global priorities;Organized 50+ events in sports and culture; Developed and executed multi channel media campaigns (with ATL, OOH, POSM, digital, gorilla, trade);Managed and controlled annual marketing budget of USD 2.000.000.Achievements: Organized the biggest brand building global series event Red Bull X-Fighters for 100.000 spectators in total in 2 major cities - Almaty and Astana. Budget scale - USD 800.000.

Almaty, Kazakhstan

Largest food and beverage company in the world in revenue since 2014.Established in 1866. 330.000 employees globally. Almaty, KazakhstanResponsibilities:Supervised “Culinary” and “All Family Cereals” categories - 35% of portfolio in volume;Managed product portfolio, price strategy and product positioning;Brand plan development;Responsible for the marketing budget allocation and control;Responsible for RIG, EBIT, Market Share.Achievements: Successful launch of Maggi promo pack, as a results 10% overachievement of annual targets + record on sales in Maggi in 2009;Launch of TV cooking show as an alternative of TV campaign. Saved 70% of the annual media budget;Created and managed tasting initiative - “Cooking roadshow”. Cooking van participated in 20+ mass events.

Almaty, Kazakhstan

Leading national mobile operator, subordinated to TeliaSonera - the 7th largest global telecommunications operator.Established in 1998. 2.000 employees. Almaty, KazakhstanResponsibilities: Supervised team of 3 people and 3 brands (Kcell (post paid), Activ (prepaid) and VClub (loyalty program);Developed annual marketing plan to support new tariffs, services/products.Achievements: Executed rebranding dedicated to the 10th anniversary, Kcell became the first company out of 19 that was rebranded after the acquisition by the FinTur/TeliaSonera Network.

Almaty, Kazakhstan

A top 3 advertising agency in the world. Founded in 1935. 9.000 employees globally. Launch of the business in Kazakhstan. Almaty, KazakhstanResponsibilities:Managed brand Marlboro for the major client - Philip Morris; Developed POSM and marketing materials, events to promote the brand Marlboro on the market; Responsible for the launch of the agency on the market and it’s reputation management. Achievements: Successfully organized the press-conference with local and international journalists and top managers of Leo Burnett HQ dedicated to the launch of the Agency on the market.

Almaty, Kazakhstan

Responsibilities:• Developed PR strategy integrated into the marketing strategy to promote company's products/activities;• Responsible for corporate PR (corporate periodicals, corporate events). Achievements: • Launch of the first corporate magazine with the launch event for 500 employees.

Almaty, Kazakhstan

Responsibilities:• Managed clients - Microsoft, Kcell; • Developed external communication strategies and PR related activities and events for clients; • Media relations (media lists development, press-releases, media kits, interviews and TV programs with top management, briefings, news conferences, media tours, press-lunches, round tables);Achievements: • Organized presentation of Microsoft Windows XP and Microsoft Office 2003 Kazakh versions for 500 participants;• Organized "Business Solutions Conference" - key event in IT market (400 participants/top managers);• Organized training for journalists and other target audiences for Microsoft Visual Basic.Net for 200 participants.

Master'S Degree, Major - Marketing, Advertising, Pr; Minor - Media Management, Int. Journalism, Gpa - 4.00/4.33

HESP scholarship from Soros Foundation.

Master'S Degree, Major: Business Management, Minor: Wine Business, 98%

Bachelor'S Degree, Law

Diploma In Business And Life Coaching

Business and Life Coaching