Nastasia Ohl Email & Phone Number

New York, NY, US

New York, NY, US

Oakland, CA, US

• Oversee Performance Marketing for DTC brand portfolio (Burt’s Bees, Renew Life, and Neocell), successfully increasing revenue +64% while improving efficiency +272% YoY.
• Set strategic direction for Paid Social, Search & Display channels, manage performance marketing agency and oversee execution.
• Actively lead full funnel strategic planning with focus on tactics that deliver incremental ROAS growth.
• Maintain collaborative relationships with key business partners to develop Paid Media channel planning & buying across all marketing channels, devise quarterly testing agendas and identify areas of opportunity.
• Lead performance marketing creative strategy & concept development for DTC brands.
• Collaborate with internal creative production teams and external influencer & creative agencies from initial stages to completion to develop creative that drives business outcomes.

New York, NY, US

• Managed the strategy, implementation and day to day tactical execution of Paid Social platforms.
• Successfully led platform expansion efforts on emerging platforms: Reddit, Snapchat, Pinterest and TikTok; scaling total media spend up +99% YoY while maintaining efficiency & growth.
• Oversaw 7 figure monthly Paid Social budget, owned trafficking, campaign launch and provided daily reporting to evaluate LTV/CAC ratios by channel.
• Led audience expansion marketing efforts driving incremental reach across platforms with new audiences at scale.
• Successfully increased millennial audience penetration +21% YoY while maintaining hyper efficiency; beating target CPA goal by -45%.
• Owned Paid Social creative concept development & strategy process. Developed a proven track record for developing performance-focused creative that drove business outcomes and complimented company’s aggressive growth.

New York, New York, US

• Owned and managed performance of all digital marketing channels (Paid Search, Paid Social, Display, Affiliate).
• Devised digital media-first strategies identifying new areas of opportunity and fostering continual platform expansion. Contribution of Paid Digital channels was 86% of TTL revenue.
• Oversaw expansion of Paid Social prospecting efforts while maintaining efficiency and growth in revenue. Improvements lead to a YoY +141% increase in total paid social revenue while CVR improved by +38% YoY.
• Maintained efficiency for Paid Search channel while continuing to drive growth in revenue and improvement in cost per acquisition (CPA). YoY channel revenue improved by +8% while CPA saw improvement; -20% YoY.
• Launched brand’s first branded content social campaign with Vogue. Campaign drove 57% of TTL social demand for this period with a CVR +14% higher than the monthly account average.
• Developed an original full-funnel social strategy; managed campaign platform optimizations throughout 4 distinct stages. The campaign drove +124% growth in YoY new users to site, and a +72% lift in revenue YoY and was.

New York, New York, US

A health & lifestyle blog I founded in 2015 created to blend the health and fashion communities. I manage content, artistic direction, and create weekly blog posts. I also conduct interviews with influential figures in the fashion and health & fitness community writing and editing original features articles.

New York, New York, US

• Managed Paid Search and Social conversion campaigns and for agency's key clients.
• Identified key creative opportunities using learnings and insights to strategically inform creative each month.
• Conducted Facebook Brand Lift Study for Beverage client.
• Monitored campaign pacing against monthly performance goals; provided robust weekly and post-campaign reporting and deep-dive analyses.
• Collaborated with internal creative production teams and supported execution of influencer campaigns from initial stages to completion.
• Created audience segmentation and sequencing strategies while shifting to a CPA model to align with client's goals of increasing prospecting efforts while re-engaging one-time buyers.

• Managed Amazon mobile acquisition campaigns and created digital mobile-focused media plans.
• Used mobile app attribution measurement tools to analyze partner performance.
• Conducted campaign creative lift test and also analyzed results of Millward Brown Brand Lift Study to understand complete customer life-cycle journey.
• Created weekly performance reports to verify proper tracking of placements, vendor pacing, quality of partner inventory and campaign success.

New York, NY, US

• Acted as lead social media manager for agency's largest client; was responsible for copywriting, content creation and community management.
• Developed original art direction of social media concepts for monthly social shoots alongside agency's Creative Director.
• Managed monthly social content calendar planning for lifestyle & fashion clients.
• Conducted brand research studies and led focus groups.
• Led planning process for monthly social shoots; sourced photographers/videographers, booked studio locations and organized shoot day logistics on set

New York, US

• Launched social media presence across social platforms (Facebook, Instagram, Tumblr, Pinterest, Snapchat) with singular brand voice.
• Created original daily content for the brand's blog.
• Forged brand partnerships with influencers such as Color Me Courtney and Keller Rose.

Brooklyn, New York, US

• Worked with the Beauty team alongside account executives. Drafted and tracked press-releases for various beauty clients.
• Monitored media placements and analyzed regional press clippings to assess the performance and exposure of different products.
• Prepared PR reports and spreadsheets based on web traffic analytics, planned large-scale special events, handled VIP and celebrity gifting, managed client editorial gifting, maintained beauty closets, used Fashion GPS.
• Coordinated master guest list and worked front of house management during New York Fashion Week for SUNO and Patrik Ervell shows. Key Clients:Darphin, Dr. Jart, Jin Soon Choi, Original & Mineral, Diptyque, Lipstick Queen

New York, US

• Pioneered VIP gifting program after analyzing CRM data that acknowledged top US and international e-comm & store customers.
• Assembled press kits for market week and maintained online press clips & media coverage.
• Used Blue Cherry to analyze e-commerce performance and maintain site category merchandising.
• Assisted stylists on-set for e-commerce shoots and put together mood boards for design research.
• Secured event sponsors, designed marketing collateral and coordinated with stores team for in-store activation events taking place at Flagship store on Madison Ave.
• Traveled to Miami for Swim Week, assisted at Milly Cabana trunk show.

Modeled for Urban Outfitters & Macy’s catalogs and a Benetton campaign, walked in fashion week as a Calvin Klein exclusive in New York and Chanel Couture in Paris.

Bachelor Of Science - Bs, Advertising & Marketing Communications

Education record

Education record