Anastasiya Kuznetsova Email & Phone Number

Dubai, Ae

Leading the team of BI developers and Data Governance Engineers.BI: - Tableau dashboards development and support, with social focus on reporting for C-level and top management - Tableau and data visualization training and consulting - Template and style guide development for Tableau creators - Tableau site administrationData Governance - Internal “legislation” on how we work with data in the department. Processes and best practices around data management… Show more Leading the team of BI developers and Data Governance Engineers.BI: - Tableau dashboards development and support, with social focus on reporting for C-level and top management - Tableau and data visualization training and consulting - Template and style guide development for Tableau creators - Tableau site administrationData Governance - Internal “legislation” on how we work with data in the department. Processes and best practices around data management, particularly data source creation, lifecycle management, metadata management, ownership processes, and documentation practices. Show less

- Develop and maintain relationships with key stakeholders to ensure that BI solutions meet their needs- Develop and manage dashboards and reports that provide insights into the organization's data- Tableau site administration, including content management, utilization and permissions- Dashboards style guide support and development- Tableau and data visualization training for data analysts and BI developers- Consultation and support on Tableau and data visualization… Show more - Develop and maintain relationships with key stakeholders to ensure that BI solutions meet their needs- Develop and manage dashboards and reports that provide insights into the organization's data- Tableau site administration, including content management, utilization and permissions- Dashboards style guide support and development- Tableau and data visualization training for data analysts and BI developers- Consultation and support on Tableau and data visualization techniques- Monitor the performance of visualizations and make recommendations for improvements Show less

- Data visualization style guide development- Best DataViz practices implementation- Standartization of dashboard deployment process- Reports creation for product owners, management (+top) team- Internal training on Tableau and data visualization

Санкт-Петербург, Россия

Data Visualization courses (Excel, Tableau, Gephi, Datawrapper)

- Analysis of internal data of Tableau users and creation of a reporting system for them- Reports creation for the management team- Internal training on Tableau and data visualization- Template and Tableau style guide support for reports development______- Анализ внутренних данных пользователей Tableau и создание системы отчетности по ним- Создание отчетности для команды менеджмента- Внутреннее обучение по Tableau и визуализации данных- Поддержка шаблона и… Show more - Analysis of internal data of Tableau users and creation of a reporting system for them- Reports creation for the management team- Internal training on Tableau and data visualization- Template and Tableau style guide support for reports development______- Анализ внутренних данных пользователей Tableau и создание системы отчетности по ним- Создание отчетности для команды менеджмента- Внутреннее обучение по Tableau и визуализации данных- Поддержка шаблона и стайлгайда для разработки отчетности Show less

Санкт-Петербург, Россия

Courses:- Databases (SQL)- Dashboards (SQL, Tableau)

- Analysis of internal customer data (CRM, surveys, logs)- Analysis and development of business indicators (CLV, SLV, churn, NPS), cohort analysis- UX Analysis of the usability of the site and personal account of clients, preparation of proposals for their improvement- Analysis of the effectiveness of marketing and loyalty campaigns, suggestions for improvement.- Preparation of hypotheses for testing on segments and conducting A/B tests- Segmentation of customers for… Show more - Analysis of internal customer data (CRM, surveys, logs)- Analysis and development of business indicators (CLV, SLV, churn, NPS), cohort analysis- UX Analysis of the usability of the site and personal account of clients, preparation of proposals for their improvement- Analysis of the effectiveness of marketing and loyalty campaigns, suggestions for improvement.- Preparation of hypotheses for testing on segments and conducting A/B tests- Segmentation of customers for participation in marketing campaigns, creation of models for segmentation (RFM)- Development and preparation of analytical reports based on available data in Google Data Studio______- Анализ внутренних клиентских данных (CRM, опросы, логи)- Анализ бизнес-показателей (CLV, SLV, churn, NPS), когортный анализ- Анализ юзабилити сайта и личного кабинета клиентов, подготовка предложений по их улучшению (UX аналитика)- Анализ эффективность маркетинговых кампаний и кампаний лояльности, предложения по улучшению. Подготовка гипотез для проверки на сегментах и проведения А/B-тестов- Организация и проведение маркетинговых исследований клиентов, анализ результатов- Сегментация клиентов для участия в маркетинговых кампаниях, создание моделей для сегментации (RFM)- Разработка и подготовка аналитических отчетов по имеющимся данным в Google Data Studio Show less

- Подключение данных CRM системы к Google Analytics - Интеграция данных по затратам из рекламного кабинета Вконтакте и Facebook- Введение единой системы UTM-меток- Разработка целей - Дэшборд с ключевыми показателями в Google Data Studio- Единый со всеми основными показателями для отслеживания (руководителю маркетинга)- Дэшборд под отдельные запросы (таргетологу/SMM специалисту)

- Automate report generation (via R in Excel)- Analysis of the effectiveness of email campaigns and data collection through the API services of email campaigns- Calculation of conversion and analysis of the effectiveness of marketing channels- Data Visualization (Excel, Google Spreadsheets)______- Автоматизация создания отчетов (через R в Excel)- Анализ эффективности email-рассылок и сбор данных через API сервисы email-рассылок- Расчет конверсии и анализ… Show more - Automate report generation (via R in Excel)- Analysis of the effectiveness of email campaigns and data collection through the API services of email campaigns- Calculation of conversion and analysis of the effectiveness of marketing channels- Data Visualization (Excel, Google Spreadsheets)______- Автоматизация создания отчетов (через R в Excel)- Анализ эффективности email-рассылок и сбор данных через API сервисы email-рассылок- Расчет конверсии и анализ эффективности маркетинговых каналов- Визуализация результатов анализа (Excel, Google Spreadsheets) Show less

Санкт-Петербург, Россия

- Analysis of bibliographical profiles of universities- Comparison of social network scientometric models- Management of Research Group website

Санкт-Петербург, Россия

Master'S Degree, Ux Analytics And Information Systems Design

Bachelor'S Degree, Sociology With Data Science Minor, 8.84