- Spearheading SaaS product adoption and collaboration by managing multiple accounts and building strong client relationships.- Developing account strategies by identifying key objectives and business initiatives, improving customer retention rates.- Leading biweekly client meetings to address needs, gather feedback, and introduce new features, improving customer experience and boosting product utilization.- Generating and updating internal metrics and reports based on customer data, providing actionable insights.- Resolving customer requests promptly, maintaining high satisfaction through quick and effective solutions.

• Collaborated with sales teams and product marketing on various requests including developing presentations / case studies for clients. • Created persuasive strategic proposals for top tier clients in CPG, QSR, Spirits, Travel, Retail, and more.• Led Sales Enablement projects involving research and analysis on brands, competitors, and verticals. • Created newsletters, in-depth resource libraries on Asana and Sharepoint, and held meetings to gather and share information with sales and marketing teams, while also being a conduit between teams to ensure alignment.

• Optimized a $20M media spend through data analysis, as well as making decisions based on interpreting and summarizing RFPs.• Communicated with vendors, considering client needs, brand requirements, budget, and target audiences.• Collaborated with media planning and decision science teams to develop Powerpoint presentations and recommendations regarding the best allocation of the client’s budget across multiple mediums and markets in order to optimize reach. • Executed advertisements on digital platforms such as Reddit, YouTube, Google, Facebook, LinkedIn, and Twitch.• Leveraged Spanish language fluency to review ad content, ensure promotional alignment, and increase diverse reach.• Tracked and reported media spending on a weekly, monthly, and quarterly basis using Microsoft Excel and Google Sheets. Entered media plan and spend into Mediaocean. Led weekly meetings to share trends with team members in order to optimize spending.

• Handled the creative development and execution of marketing campaigns to drive brand strategy and increase engagement, using a variety of channels and tactics• Wrote compelling copy for social media posts, e-mail newsletters, and advertisements, tailored to different audiences and platforms• Designed optimized images and content for social media, including LinkedIn, Twitter, Facebook, Instagram, and YouTube, using Adobe Photoshop and Canva• Developed flyers, banners, logos, gifs, and media kits, maintaining brand consistency and visual appeal• Produced magazine ads for clients and proofread/edit magazine articles to ensure accuracy and quality• Used HubSpot to develop marketing emails and newsletters and review KPIs and analytics to measure success and identify areas for improvement• Conducted A/B testing to increase engagement, testing different photo formats, social media copy, and subject lines to optimize results• Filmed and edited videos using Shotcut and iMovie, adding music, transitions, text, and other elements to create engaging and informative content• Drove the success and marketing of webinars, events, and a notable trade show which drew 8,000 attendees, communicating with guests and high-profile speakers from the Tech and Telecom industries. • Developed content relating to 5G, Telecom, Cybersecurity, Real Estate and Connectivity, etc

RideScheduler is a web application and task management software system, designed for non-profits to track their volunteers information, assign tasks, and create reports. • Ensured customer success through account management, onboarding, and tech support for 150+ customers, investigating software bugs and providing timely solutions.• Utilized data analytics to provide customers with actionable insights, contributing to high satisfaction levels.• Increased revenue by collaborating with the CEO, making strategic decisions on financials and business operations.• Boosted client base by 40% through industry research, marketing assets, Google Ads, lead outreach, and referrals.• Co-created the strategic vision for RideScheduler's print and digital software marketing, B2B SaaS sales, and general business operations with the CEO.• Conducted market research and tracked leads on CRM software such as Hubspot and Google Streak to promote business development.• Produced insightful reports using Microsoft Excel charts and pivot tables for non-profit organizations, in order to ensure customer success. • Streamlined financial records by reorganizing and updating the last five years of financial info, discovering over $30,000 of overdue income.

• Resolved issues and provided recommendations using excellent communication and problem solving skills.• Managed team of employees to fulfill work orders in the help desk system, Salesforce Desk. • Planned, coordinated and followed up on work orders by informing university staff and reporting updates to the director. • Handled the procurement of ordering office supplies for six campuses. Compared and negotiated with multiple vendors on price and specifications based on budget. • Processed payment and filed invoices for orders. • Vendor management, discussing account questions with external partners and scheduling service requests. Scheduled rooms for events and classrooms. • Consulted on various events, set-ups, and campus issues. • Completed tasks efficiently with a quick turnaround time, meeting or exceeding university expectations.

• Strategic communication with CEO and sales team on marketing and sales matters, including the status of leads, business ideas, and competitor research. • Helped residential/commercial clients over the phone, answering questions & scheduling appointments.• Managed customer information in ACT Database, tracking their progress in the sales pipeline. • Searched for and contacted B2B leads through cold calling companies within the NJ/NYC area. This required research, building a relationship, and fostering brand awareness. • Planning B2B/B2C brand marketing strategies and campaigns for our brands, identifying risks and opportunities.• Execution of new websites, social media accounts (Facebook, Instagram, Pinterest, LinkedIn, YouTube), and creating content as well as writing copy to increase engagement. • Used consumer insights such as interests, behavior, and demographics to guide brand strategy. • Launched Facebook ad campaigns and created targeted mailing lists using real estate listing info.• Represented J.D Carton at a commercial real estate networking event, promoting our services. • Decision making for all office furniture marketing, sales, pricing, inventories, and warehouse handling.

• Researched ways to generate leads and how businesses should use social media to improve their reputation and increase customer acquisition rates. • Created PowerPoint presentations for clients and contacted companies to work with them. • Other duties involved shadowing, processing change orders, proofreading, create whitepapers, and more.