Digital Marketing Specialist
Fairfield, Nj, Us
• Handled the creative development and execution of marketing campaigns to drive brand strategy and increase engagement, using a variety of channels and tactics• Wrote compelling copy for social media posts, e-mail newsletters, and advertisements, tailored to different audiences and platforms• Designed optimized images and content for social media, including LinkedIn, Twitter, Facebook, Instagram, and YouTube, using Adobe Photoshop and Canva• Developed flyers, banners, logos, gifs, and media kits, maintaining brand consistency and visual appeal• Produced magazine ads for clients and proofread/edit magazine articles to ensure accuracy and quality• Used HubSpot to develop marketing emails and newsletters and review KPIs and analytics to measure success and identify areas for improvement• Conducted A/B testing to increase engagement, testing different photo formats, social media copy, and subject lines to optimize results• Filmed and edited videos using Shotcut and iMovie, adding music, transitions, text, and other elements to create engaging and informative content• Drove the success and marketing of webinars, events, and a notable trade show which drew 8,000 attendees, communicating with guests and high-profile speakers from the Tech and Telecom industries. • Developed content relating to 5G, Telecom, Cybersecurity, Real Estate and Connectivity, etc