Digital Marketing Manager
Current• Oversee both branding and performance marketing efforts, ensuring alignment with overall marketing campaign ROI objectives.• Leading and implement digital marketing strategies for rooms (guest directs) F&B outlets, spa, and wedding based on the marketing plan, achieving business growth.• Developed and executed social media strategies to maintain and enhance brand engagement rates.• Lead website strategy development, focusing on SEO, web optimization, and content development to improve online visibility and user experience.• Conducted ongoing monitoring and analysis of online media, OTAs, and discount channel performance, providing recommendations to achieve ROI.• Team player for digital marketing team