Natacha Dagneaud (Mba) Email and Phone Number
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Natacha Dagneaud (Mba) personal email
Dynamic and results-driven executive with extensive experience in digital communication, sentiment analysis, and media discourse analysis, currently developing into the defense and aerospace sectors. Adept at crafting impactful campaigns to engage diverse audiences, track behaviors und shift mindsets to support organizational objectives. A proven pioneer in promoting cultural coordination across international stakeholders, including institutions, manufacturers, cooperating countries and public opinion, to ensure seamless collaboration in high-stakes situations.With experience in branding and customer satisfaction assessment, which are crucial indicators in certification procedures, I bring a strategic approach to the defense sector via unearthing audience actual motives and developing campaigns that appeal. My unique methodologies use cutting-edge technology such as discriminative AI, natural language processing, cognitive psychology, profiling and forensics to improve data analysis and actionable insights, resulting in operational excellence.Ability to dissect informational-psychological influence on recipients and to find effective angles to generate attitudinal shift.Key accomplishments include overseeing over 800 research and consulting projects for Fortune 500 companies, generating €23 million in revenue, and pioneering the integration of advanced AI and LLM technologies to improve insights into customer psychology. I specialize in identifying and tracking audience behavior, assessing customer satisfaction including more qualitative factors (usable for defense certifications), and developing cross-border collaborations between allied nations.With a global background and linguistic skills, I excel at stakeholder engagement and overcoming cultural differences to reach common goals. As a seasoned instructor and mentor, I teach qualitative research and communication skills, preparing the next generation of professionals to survive in a global environment.► Connect with me at dagneaud@seissmo.com or via LinkedIn to explore opportunities to advance strategic communications and digital innovation in defense and aerospace and to foster a resilient society.
Séissmo - Markt Und Forschung Inh. Dagneaud
View- Website:
- seissmo.com
- Employees:
- 6
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Managing DirectorSéissmo - Markt Und Forschung Inh. Dagneaud Feb 2001 - PresentMannheimManaging Director & Founder (Blog on research tools and societal topics: https://seissmo.com/tool-blog/)Originate and scale a market-leading company specializing in customer psychology, recognized as a trademark in France, Germany, and beyond. Administer the digital transformation of internal processes, incorporating LLM/NLP technologies to analyze open source information context and unstructured text from in-depth interviews. Innovate interviewing methodologies by adapting forensic research techniques to customer psychology studies. Conduct full-service empirical qualitative research across B2B and B2C sectors, supporting an international portfolio of global brands.★ Generated over €23M in sales across European and international markets, achieving sustained profitability and establishing long-term client partnerships.★ Delivered over 800 research and consulting projects with actionable insights to Fortune 500 companies, including HILTI, BIC, L'Oréal, Stellantis, B/S/H, McDonald's, Beiersdorf, and DIOR.★ Establish and oversee a high-performing team by recruiting, onboarding, and training up to 100 employees over 23 years, nurturing talent from entry-level to Director positions.★ Integrated with the Fraunhofer Institute for AI advancements as a pilot company selected amongst 30 firms for the KI-ULTRA initiative. -
University LecturerPforzheim University Mar 2023 - PresentPforzheim, Baden-Württemberg, GermanyDeliver specialized lectures and workshops on interviewing and moderation techniques, equipping students with essential communication and facilitation skills for academic and professional settings. Organize in-depth qualitative content analysis sessions, guiding students in systematic methods for interpreting textual and (non-)verbal data in research contexts. Collaborate with interdisciplinary faculty to integrate qualitative research methods into broader program curricula, enhancing the university’s academic offerings. ★ Utilize modern teaching tools, including digital platforms and simulations, to create engaging and innovative learning environments.★ Design and develop course materials, including case studies, interactive exercises, and real-world applications, fostering a hands-on learning experience.★ Mentor and supervise students in qualitative research projects, ensuring rigorous application of methodologies and alignment with academic standards.★ Evaluate student performance through assignments, presentations, and projects, providing detailed feedback to support their academic and professional growth.★ Contribute proactively to academic events and research initiatives, contributing to thought leadership in qualitative research methods and pedagogy. -
Projektleiter Qualitative ForschungSigma Gesellschaft Für Internationale Marktforschung Und Beratung (Sigma® Milieus) Jan 1998 - Jan 2001Mannheim Und Umgebung, Deutschland★ Secured and managed international business accounts with automotive clients, driving significant revenue growth.★ Diversified the company’s portfolio by successfully expanding into the FMCG (Fast-Moving Consumer Goods) sector.★ Recruited, trained, and led a team of 3 professionals, fostering collaboration and high performance.★ Delivered high-quality qualitative research projects, ensuring client satisfaction and retention.http://www.sigma-online.com/de/Home/
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Research ManagerSinus Markt- Und Sozialforschung Gmbh Jul 1996 - Dec 1997Heidelberg★ Conducted business development efforts, acquiring new clients from France and strengthening relationships with existing accounts.★ Collaborated with cross-functional teams to expand the company's market reach and USP (Sinus Milieus ®️) and maintain client satisfaction.★ Successfully contributed to revenue growth by securing new contracts and fostering repeat business.https://www.sinus-institut.de/ -
Junior-ProjektleiterinIpsos Jan 1995 - Jun 1996Hamburg Und Umgebung, Deutschlandformerly GFM-GETAS WBA
Natacha Dagneaud (Mba) Skills
Natacha Dagneaud (Mba) Education Details
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Dess Etudes De Marché Et Stratégie Marketing -
Politik- Und Sozialwissenschaften/ Otto-Suhr-Institut -
Crh
Frequently Asked Questions about Natacha Dagneaud (Mba)
What company does Natacha Dagneaud (Mba) work for?
Natacha Dagneaud (Mba) works for Séissmo - Markt Und Forschung Inh. Dagneaud
What is Natacha Dagneaud (Mba)'s role at the current company?
Natacha Dagneaud (Mba)'s current role is GENERAL EXECUTIVE | Expert in Communication, Messaging & Audience Sentiment Analysis | Driving Strategic Campaigns, Cultural Coordination, & Branding | Cross-Border Collaboration Advocate.
What is Natacha Dagneaud (Mba)'s email address?
Natacha Dagneaud (Mba)'s email address is da****@****smo.com
What schools did Natacha Dagneaud (Mba) attend?
Natacha Dagneaud (Mba) attended Kellogg-Whu Executive Mba, Sciences Po, Freie Universität Berlin, Sciences Po.
What skills is Natacha Dagneaud (Mba) known for?
Natacha Dagneaud (Mba) has skills like Team Building, Focus Group Moderation, Persuasive And Lively Presentations, B2b, B2b2c, Intercultural Communication, Creativity For Science, Interviewing Skills, Natural Language Processing, Ai Applied To Unstructured Text Analysis, Customer Insight, Design Thinking.
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