Natacha Karkic Email & Phone Number

Mississauga, Ontario

Toronto, Canada Area

 Digital Accounts: Google Play, Microsoft, PlayStation, Cineplex, Rogers and Shaw Physical Accounts: Wal-Mart, Amazon, Best Buy, HMV and Target Canada 2018 Digital Portfolio in excess of $15M. Developed and executed annual business plans through strategies designed to profitably grow the home video and games business. Maintained strong relationships with the buying teams. Strategies include, leveraging analytics to help increase sales, designing tools to track performance, managing open-to-buy constraints and budgets. Develop creative promotions designed to profitably grow volume within the account Negotiate, plan and secure customer promotions utilizing sales tools. Manage account trade funds within budget and escalate and resolve discrepancies. Responsible for translating strategic marketing plan into tactical account marketing programs. Effectively manage administrative issues including, but not limited to, sales reports, T&E reports, special requests, fund tracking and volume tracking and planning reports. Internal/External Business Reviews: Presented quarterly presentations to senior leadership and to external clients.

 Managed third party merchandising teams by setting their goals and objectives at retailers such as Wal-Mart, Best Buy, Future Shop and Zellers.  Handled an annual budget of $3.1M for the third party merchandising team and all POS materials in Canada. Sourced, developed, and built in store merchandising programs and materials for all DVD, Blu-ray and game releases. Responsible for all creative elements in Canada as it pertained to a release. Worked closely with Trade Marketing team to ensure programs were executed at all accounts. Created P&L’s on all releases, analyzed and presented ROI to senior management. Maintained knowledge of significant market and merchandising trends and ideas. Managed the distribution of all POS materials and maintained control of distribution to all accounts across Canada. Managed relationships with external suppliers to deliver items in a timely manner and on budget. Negotiated best pricing with different suppliers for shipping and fulfillment companies. Created and managed incentives to aid sales at retail – incentives provided for both retailer and third party merchandisers. Lead all trade shows for Games and Movie divisions. Developed and managed all Canadian Gaming Events. Managed Sales Coordinator role. Worked on special projects as instructed by Senior Management.

 Developed Customer Service policies and procedures to ensure consistent customer service and satisfaction Direct contact for consumers and merchandising team of over 140 field representatives for different retail chains. Created sell sheets for merchandising team – story, box office, marketing spends and merchandising tools. Achieved product placement in stores through merchandising aids which increase sales. Acted as information channel between company and merchandising team. Telemarketed sales calls to Western retail locations – upcoming titles that would interest them, titles that are on Ad that should be ordered and discussed availabe marketing aids. Visited all retail outfits bi-weekly. Sales analysis on promotions. Tracked orders to retail and advised field merchandising team on potential delays. Coordinated the distribution of permanent racks to different retail chains across Canada. Created all purchase orders for the department through SAP. Coordinated national meetings for merchandisers. Assisted in solving customer related transactions and troubleshot problems that arose in both English and French.