They call me a business development professional with a Ph.D. in engineering!I am a chemistry engineer, expert in product management, quality control, business strategy and development, product development, project management, entrepreneurship. I'm President and Founder of Venture & Creation, with substantial experience in founding and growing startups.For more than 30 years, I have been involved in product certifications. That's is why I asked other professionals how to protect luxury products from counterfeiting through the blockchain. Luxochain is born, a company that guarantees a luxury product's authenticity by issuing a digital passport that will certify its conformity and originality and the uniqueness of the transactions. The technology of the future marries a remarkable innovation: a new way of buying luxury products.Innovation begins with passion and the consequent courage to do.I like to call it 0 km innovation. Very often, you already have it in the company, and you haven't noticed it. You turn it off instead of promoting it. People in your entourage need to get excited when you communicate new ideas to them; otherwise, you don't have the right ideas around you. You can build great projects and great products from scratch.So I decide to invest in the innovative startup Trya, a leader company in every sense: market leader, a leader in technology, a leader in innovation. Trya has launched an application that promises to eliminate the fitting problem associated with buying shoes online: Snapfeet. It has a scientific and technological content unique in the world, thanks to the Associates' contribution, researchers of the Information Engineering department of Cambridge University. The application provides scientific and technological solutions to meet an ever-growing need for a smart and sexy shopping experience.To make a company evolve, you must bring a team with you and consider ideas and fears. Today we must continuously acquire new knowledge. We need to cultivate a certain open-mindedness, curiosity, and, I think, also a touch of non-conformism, very useful for innovating and creating.I always tell my employers that even having already the hard skills, the technical background, it is essential to cultivate soft skills as much as possible, interpersonal skills, emotional intelligence, openness to others, and multiculturalism. These are all qualities that today make the difference.