Natalee Rolfe Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Sydney, Australia

Finance business partner to Sales and Marketing directors, leading a team of 5 business partners, and supporting the implementation of a new operating model across the business. Also responsible for management reporting improvement with dedicated resource to support.Achievements:o Implementation of controls on trade spend, including chart of authority for promotionso Automation of daily sales reporting, and improved visibility of daily profitability to gross… Show more Finance business partner to Sales and Marketing directors, leading a team of 5 business partners, and supporting the implementation of a new operating model across the business. Also responsible for management reporting improvement with dedicated resource to support.Achievements:o Implementation of controls on trade spend, including chart of authority for promotionso Automation of daily sales reporting, and improved visibility of daily profitability to gross margino Increased cross-functional collaboration, particularly with sales, marketing and revenue management Show less

North Sydney

Alcohol & Coffee Division2IC to divisional CFO for >$500m turnover multi-national business. Management of the Business Planning and Analysis team for the Alcohol & Coffee Division and management of the Sales and Business Partnering team for Australian Alcohol business unit.Achievements:o Successful acquisition of Feral Brewing, including negotiation strategy, commercial modelling, contract negotiation and integration into Amatil business post completiono Step up to CFO… Show more Alcohol & Coffee Division2IC to divisional CFO for >$500m turnover multi-national business. Management of the Business Planning and Analysis team for the Alcohol & Coffee Division and management of the Sales and Business Partnering team for Australian Alcohol business unit.Achievements:o Successful acquisition of Feral Brewing, including negotiation strategy, commercial modelling, contract negotiation and integration into Amatil business post completiono Step up to CFO for extended leave covero Negotiation of manufacturing and distribution agreement for Magners Irish Cider and integration into Amatil businesso Building a high performing team with multiple ‘top talent’ performers and improved engagement scoreso Graduate of the ‘David Gonski Women Leading at Amatil’ programResponsibilities:o Lead overall team of 10o BP&A responsibilities include management reporting, budgeting and forecasting as well as management of the P&L, Balance Sheet and Cash Flow position o Sales and Business Partner commercial support involves delivering insightful analysis and recommendations to the sales and marketing teams to drive the best outcomes for Amatil, customers and brand partners across the beer and cider portfolioo Brand partner negotiations and on-going management of relationships and contractual obligations o M&A analysis for Australian Alcohol division, including successful acquisition of Feral Brewing in 2017o Commercial support for international expansion including international alcohol (North America focus) and international coffee (successful launch in Indonesia Dec 2017)o Commercial support for new product development for beer and cider in Australia, and all Amatil own brand alcohol Show less

North Sydney

Management of partner relationships, negotiations and brand partner reporting for Australian Beverages business. Key partners include The Coca-Cola Company; Appletiser South Africa; Monster Energy Drinks. Additionally responsible for investor relations commentary for Australian Beverages business unit and supporting MD with ad-hoc requests.Achievements:o Lead a project team to successful negotiation of incidence pricing model with The Coca-Cola Company including understanding best… Show more Management of partner relationships, negotiations and brand partner reporting for Australian Beverages business. Key partners include The Coca-Cola Company; Appletiser South Africa; Monster Energy Drinks. Additionally responsible for investor relations commentary for Australian Beverages business unit and supporting MD with ad-hoc requests.Achievements:o Lead a project team to successful negotiation of incidence pricing model with The Coca-Cola Company including understanding best practice from the global bottler networko Negotiation of manufacturing and distribution agreement for Monster Energy Drinks and integration into Amatil portfolio, systems and processeso Successful negotiation of financial model for Amatil-owned brand with The Coca-Cola CompanyResponsibilities:o Worked cross-functionally with sales, marketing, strategy and category teams to ensure Amatil delivered on sales and financial commitments to brand partnerso Negotiation of new product pricing, existing product pricing support, marketing and capital investments with brand partnerso Deliver 3-year joint business planning with partners – aligning strategic objectives and key performance metricso Lead the incidence pricing model negotiations and implementation, including IT system solutions deliveryo Provide analysis and Q&A responses for investor relations commentary for Managing Director Australian Beverageso Board and management reporting on strategic initiatives Show less

Sydney, Australia

National account management for non-alcoholic beverages in ALDI and CostcoAchievements:o #1 supplier to Costco overall and on every measure in 2013o First sale of Coca-Cola into ALDI 2012o New product development from concept to execution for ALDIResponsibilities:o Business management / key relationship manager for all dealings with customers (ALDI and Costco)o Strategy development including revenue management initiatives, pack and price… Show more National account management for non-alcoholic beverages in ALDI and CostcoAchievements:o #1 supplier to Costco overall and on every measure in 2013o First sale of Coca-Cola into ALDI 2012o New product development from concept to execution for ALDIResponsibilities:o Business management / key relationship manager for all dealings with customers (ALDI and Costco)o Strategy development including revenue management initiatives, pack and price architectureo Customer margin managemento Responsible for delivering budget sales and profit targets, with P&L accountability to net contribution Show less

Sydney, Australia

National account management for non-alcoholic beverages in Mitre 10; Campbells Wholesale; IGA; FoodWorksAchievements: o SAP integration lead for sales and commercial across Amatilo Trading terms negotiation with Metcash to deliver incremental value to AmatilResponsibilities:o Planning, negotiation with customer, and communication with sales teams for execution of promotional programso Trading terms negotiation and management with customerso Customer margin… Show more National account management for non-alcoholic beverages in Mitre 10; Campbells Wholesale; IGA; FoodWorksAchievements: o SAP integration lead for sales and commercial across Amatilo Trading terms negotiation with Metcash to deliver incremental value to AmatilResponsibilities:o Planning, negotiation with customer, and communication with sales teams for execution of promotional programso Trading terms negotiation and management with customerso Customer margin managemento Responsible for delivering budget sales and gross profit targets Show less

Assist the Senior National Business Manager on:Promotional planning for IGA, Foodworks, FranklinsProduct RangeNPD StrategiesAccount management for:IGA Milk, Juice and Coffee categoriesMitre 10Oversee demand planning and financial forecasting for the Independent group of customers.Claims management with customersSales lead for total Grocery on SAP implementation

Provide analysis and commercial support to the Independent Grocery sales team to drive profitable sales outcomes and improve customer relationships through quality data.Financial modelling of promotionsBuilt sales planning tools to improve forecast accuracyImplemented reconciliations for key customer deliverablesMonthly account review decks for sales teams

Hands on management of a team of 3 sales accounting officers that:Delivered claims, accruals and pricing management for all Woolworths, Coles and Petroleum promotionsProvided reconciliations of customer entitlementsProvided reconciliations of customer teams' financial positionBuilt relationships with internal customer teams to ensure accurate financial reporting of all activitiesBuilt relationships with external customers to minimise claim disputes and ensure timely… Show more Hands on management of a team of 3 sales accounting officers that:Delivered claims, accruals and pricing management for all Woolworths, Coles and Petroleum promotionsProvided reconciliations of customer entitlementsProvided reconciliations of customer teams' financial positionBuilt relationships with internal customer teams to ensure accurate financial reporting of all activitiesBuilt relationships with external customers to minimise claim disputes and ensure timely resolution of any issues Show less

Bachelor Of Business, Accounting

Advanced Diploma, Accounting

Education record

Education record