Natalie Alexander Email & Phone Number

Petaluma, Ca, Us

Petaluma, Ca, Us

• In service of internal client, Head of On-Premise National Accounts, build and execute annual customer marketing plans for our top national accounts.• Own the development and execution of national and UPDS on-premise initiatives that align with the annual customer marketing calendar.• Develop strategies to leverage promotional activities aimed at driving incremental sales and enhancing brand visibility.• Deliver RFP and programming for Key Account and approved sponsorship activations.• Build e-commerce programming to drive sales with B2B and B2C platforms. (i.e. Provi, Beerlineand Union)• Deliver marketing programs for emerging brands and channels new to Lagunitas.• Work with Sales, Creative and IT departments to ensure selling tool content for draft only beersis posted on DAM and CRM tool on-time.• Oversee beer and brand content on BeerBoard.• Ensure program timelines and projects with creative department on delivered on-time and infull.• Manage a monthly budget, place PO and track accurately against plan.• Foster positive and collaborative relationships between creative department, marketing andsales teams.

Helping promote local businesses with the following:• Content creation and branding• Social media marketing• Email and newsletters• Merchandising and inventory• Design and copy

Atlanta, Georgia, Us

Luna Nuda Wines, Chakras, Lake & Vine, Big 5 Rum, Fleur Charmante LiqueurResponsibilities:– Sales Strategy Development: Develop comprehensive sales strategies to drive revenue growth across all channels, including retail, wholesale, and e-commerce.– Market Analysis: Conduct thorough market analysis to identify trends, opportunities, and challenges within the wine and spirits industry. Utilize market insights to inform sales and marketing strategies.– Brand Management: Manage and enhance the company's brand image within the marketplace. Develop brand positioning, messaging, and visual identity to differentiate our products from competitors.– Distribution Management: Build and maintain relationships with distributors and retailers to ensure optimal distribution and placement of our products. Negotiate agreements and monitor performance to achieve sales targets.– Marketing Campaigns: Develop and execute integrated marketing campaigns to increase brand awareness, drive customer engagement, and promote product sales. Utilize a mix of traditional and digital marketing channels to reach target audiences effectively.– Trade Marketing: Collaborate with sales teams to develop trade marketing initiatives, including promotions, incentives, and events, to support sales efforts and enhance brand visibility within the trade.– Budget Management: Develop and manage the sales and marketing budget effectively, ensuring resources are allocated efficiently to achieve business objectives and maximize ROI.– Team Leadership: Provide leadership, guidance, and mentorship to the sales and marketing team. Foster a collaborative and high-performance culture focused on achieving sales targets and delivering exceptional results.– Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including production, finance, and senior management, to align sales and marketing strategies with overall business goals and objectives.

Atlanta, Georgia, Us

– Develop sales and marketing strategies, content, and execution(Luna Nuda Wines, Big 5 Rum, Fleur Charmante, Chakras Wines and Lake & Vine Wines)– Work with supplier partners to collect and communicate marketing initiatives, sales tools, and opportunities to the sales team (Joseph Magnus, Flying Ace, Thatchers, Vigilant, Fox & Oden, Coppercraft, Ron Abuelo, Brockmans Gin, JJ Corry, Bespoken, Hell House, Uncle Chicken’s, Ranch Rider and Hooten Young)– Create QBR, GSM and distributor decks to present to major partners– Support the development of effective marketing tools and maintaining budgets from $35k - $1.3m– Analyze market conditions and prepare insightful reports on customers, consumers, pricing, volumes and the competitive landscape– Develop plans to improve customer engagement/pull in conjunction with partners via marketing, sales strategies, advertising and events

Smyrna, Ga, Us

• Daily sales visits and calls overseeing 100 accounts weekly• Design and manage menus, marketing material and promos at accounts• Develop and grow relationships with accounts in the Greater Savannah market• Educating accounts on wine, beer and spirits

MARKETING & EVENTS• Design and copy for all medias - social, email marketing, website, billboards, articles• Create, promote, manage and properly execute each on site event• Seek talent, coordinate and act as point of contact for artistsPUBLIC RELATIONS• Press releases, TV and print interviews, project management, organizing promotional events• Build local partnerships with both for profit and non-profit Savannah accountsMANAGEMENT• Scheduling, inventory & merchandising, account management

Marketing & Events Director for Give Me Schumm, LLC restaurant group.• Content creation and branding• Social media• Event planning

Greet and serve customers as well as make cocktails behind the bar. I've learned a lot about customer service throughout the food and beverage industry.

Savannah, Georgia, Us

ADVERTISING DESIGNResponsible for:•contacting all clients when collecting & Designing artwork for ads•managing/organizing the collection, design, and approvals of ads•design and construction of the Advertorials & all in-house designs•reviewing and approving all camera-ready ads•creating thumbnails of advertorial and guide pages•assisting art director in final placement of ads in magazine when press ready•designing chamber of commerce and hotel stickers•collecting and backing up all issuesADVERTISING PHOTOGRAPHY & PRODUCTION •Managing and scheduling all advertising photography•Documenting and organizing production orders from sales executives •Responsible production orders and client requests with sales executivesPRESS MANAGEMENTResponsible for:•managing and documenting all ad approvals•proofing hard-copy of the magazine with Sales Reps for ads•soft-proofing all ads and advertorials for final approvalSALES AND OFFICE MATERIALSResponsible for:•creating and maintain client relationships; customer service •all sales and media kit design •all Rate sheets, banners, business cards, flyers, forms / misc collateral •all in-house Promotional South magazine advertising materials•all print trafficking to South’s print vendors•Guide account executives to help give local businesses, festivals, and special events a platform where they can make connections.WEB DESIGNResponsible for:•the design and output of the bi-weekly eblast•collecting and designing all web banners and ads•assisting Web Division with collecting photos for ad guidesEVENTS & SOCIAL OBLIGATIONSResponsible for:•updating the online events calendar•attending events to update social media pages w/ photos (primarily FB & IG)•providing invoice numbers for photographers and office manager•collecting and filing sponsorship contracts•coordinating sponsorship contract fulfillments

Savannah, Ga, Us

Designing both print and digital ads for VW, Nissan, Chevrolet and Cadillac.

• Designed magazine's e-mail blasts, personal logos and local company print ads.• Managed South public and private events.

Both print and digital copy for local businesses in Savannah, GA.• No-Mo-O• Benedectine School• Stay in Savannah