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As a Senior Public Relations Manager at Hannah Cranston Media (HCM), Natalia holds 6+ years of tangible communions experience, specifically as it relates to leading & executing earned public relations strategy for consumer brands. Throughout her career, Natalia has worked agency-side as a strategic extension of in-house teams for a wide variety of brands —from pre-launch startups to well-established category leaders & household heritage brands. Natalia holds generalist roots, having successfully supported brands across a variety of consumer categories, from wellness, to beauty, lifestyle, food & beverage and fashion. Past & current clients include: ALDO, Barrière, Bird&Be, Billie, Dandi Fertility, Frances Valentine, Frank Body, Halara, HOKA, Hunter Boots, INBLOOM, Lacoste, Live Tinted, Kopari Beauty, Kroma Wellness, Live Tinted, Mansur Gavriel, MZ Wallace, O POSITIV, Pacifica Beauty, Prolon, Set Active, Target (Apparel & Accessories), Siggi’s, Van Leeuwen, VIVAIA, Vuori, Year of Ours, and more.
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Senior Account ExecutiveAzioneNew York, Ny, Us -
Senior Public Relations ManagerHannah Cranston Media (Hcm) Jul 2024 - PresentLos Angeles, Us -
Account ManagerAzione Sep 2023 - Jul 2024New York, Us
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Senior Account ExecutiveAzione Feb 2022 - Sep 2023New York, UsCurrent Clients Include: Lacoste, Vuori, MZ Wallace, Travis Mathew - Women, HOKA, ALDO, and Frances Valentine.
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Account ExecutiveAzione Sep 2021 - Feb 2022New York, UsClients include: Lacoste, Kroma Wellness, Live Tinted, INBLOOM by Kate Hudson, UN/DN by Machine Gun Kelly, Set Active, etc.
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Pr Strategist (Account Executive)Power Digital Marketing Apr 2021 - Sep 2021San Diego, Ca, UsAs a PR Strategist within the Covet PR division at Power Digital Marketing, I represented numerous (9+) CPG, cross-category clients from clean beauty to technical fashion. With each client I worked with, it was my primary responsibility to play a leading role on my account teams to craft and execute targeted, thoughtful PR strategies around overarching brand initiatives, backed by a deep knowledge of the media landscape and digital trends. Additionally, daily, I leveraged strong editorial/influencer relationships to exceed set brand-specific KPIs, building both heightened media and larger consumer brand awareness for my clients. -
Jr Pr Strategist (Jr Account Executive)Power Digital Marketing Jun 2020 - Apr 2021San Diego, Ca, Us
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Pr Account CoordinatorPower Digital Marketing Jul 2019 - Jun 2020San Diego, Ca, Us
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Pr Account CoordinatorLaforce Jan 2019 - Jun 2019New York, New York, UsAt LaFORCE, I began my full-time PR career as a PR Coordinator within the fashion department, assisting two of the company’s largest fashion accounts -- Target and Hunter Boots. In this role, I fostered a solid foundation of PR/communications skills, from building targeted media lists, to drafting effective pitches/press releases, to trafficking samples, developing preliminary media relationships, and assisting in the ideation/execution of successful activations to garner top-tier press coverage for my clients. -
Graduate FellowSmall Girls Pr May 2018 - Aug 2018New York, Ny, Us- Assisted on five different health/wellness client accounts- Coordinated with clients to pitch media effectively and meet monthly target goals- Landed first feature placement in Family Circle: https://www.familycircle.com/health/weight-loss/weight-loss-journey-how-app-helped-one-woman-lose-137-pounds/ - Created and maintained internal documents such as media lists and fact sheets- Developed media relationships with editors and communications professionals in the field -
Brand RepresentativeOutdoor Voices Oct 2017 - Apr 2018Austin, Tx, UsAt Outdoor Voices, I served as a member of the founding West Coast retail team helping to open the company's first brick and mortar location in California. On a weekly basis I was responsible for:-Working diligently on the showroom floor interacting with customers-Efficiently and effectively styling customers in store-Maintaining a deep understanding of product fit and technical use value-Assisting with event planning and field marketing in the Bay Area community-Acting as the face of the Outdoor Voices brand and promoting #DoingThings mission -
StylistJ.Crew Jun 2017 - Aug 2017New York, New York, UsI worked as a part-time stylist at J.Crew Prince St. in Soho , New York, New York during Summer 2017. My day-to-day responsibilities included: - assisting customers in their shopping endeavors -displaying first class customer service-providing styling advice to women in store to enhance their J. Crew experience -maintaining a consistent knowledge of company inventory and product-working both in and out of the store to serve as a strong ambassador of the core values of the J.Crew brand -
Fashion Pr InternPurple May 2017 - Aug 2017London, England, GbI worked as a summer Intern at Purple PR in their fashion department.My day-to-day responsibilities included:- Aiding the larger team in client coordination and outreach - Successfully navigating online data bases like fashion GPS platform- Daily inventory and organization the showroom in an efficient and timely manner- Maintenance of a consistent, working knowledge of clientele - Scheduling and management of shipments to clients and partners on both a national and global scale- Creation of excel spreadsheets and PowerPoint "look-books" for company events and outreach- Work at company events including fashion shows during Men's Fashion Week, 2017 -
Intern And StylistThestylist La Nov 2016 - May 2017Us- Worked closely with founder and president, Emily McDonald- Gained invaluable skills necessary to run a small business and navigate the communications field- Coordinated with clientele and assisted in company event planning efforts - Helped to brainstorm the Stylist LA’s college ambassador program nationwide -
Support Extention TeamOmada Health Aug 2016 - Jan 2017San Francisco, Ca, Us- Worked on the front line of Omada’s digital health platform- Communicated weekly with participants to meet team outreach goals- Addressed and solved user issues while maintaining strict HIPPA compliance- Application overview and processing -
InternZerve Apr 2016 - Jul 2016- assisted in taking hundreds of customer inquires over the phone proactively working to connect each potential buyer with activities all around the continental U.S.- wrote original content weekly for various activities published on Zerve.com- navigated Zerve's internal technology to effectively and efficiently meet all customer needs
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Uc Berkeley Ambassador - Cancan HealthRivkin Center For Ovarian Cancer Jun 2015 - Jun 2016Seattle, Washington, Us- organized informative events for hundreds of college aged women on the UC Berkeley campus teaching them to be aware and proactive about their own breast health- successfully marketed CanCan Health program at Cal encouraging women's groups to participate in our programing - took charge of CanCan's social media profiles including facebook, instagram, and twitter- helped the CanCan team in Seattle jump start a new series of programming called Above the Belt which focused on spreading awareness and knowledge to women nation wide of the implications surrounding their own breast and heart health -
University Of California, Berkeley Foundation - Student AssistantUc Berkeley Jan 2016 - May 2016Berkeley, Ca, Us- assisted office staff working independently to provide aid on various administrative tasks- was trusted and worked carefully with confidential university information -
Fit StaffUc Berkeley: Recreational Sports Jan 2015 - Dec 2015Berkeley, Ca, Us- monitored all of the gym facilities including the weight rooms, cardio rooms, and basketball courts- was required to be CPR and AED certified and was responsible for the wellbeing of hundreds of people who use the gym on a daily basis- utilized a working knowledge of how to assist people with the machines and weights, instructing patrons on the safest ways to work out
Natalia Baker Skills
Natalia Baker Education Details
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University Of California, BerkeleyPublic Health -
Corona Del Sol High School
Frequently Asked Questions about Natalia Baker
What company does Natalia Baker work for?
Natalia Baker works for Azione
What is Natalia Baker's role at the current company?
Natalia Baker's current role is Senior Account Executive.
What is Natalia Baker's email address?
Natalia Baker's email address is nb****@****rce.nyc
What is Natalia Baker's direct phone number?
Natalia Baker's direct phone number is +148088*****
What schools did Natalia Baker attend?
Natalia Baker attended University Of California, Berkeley, Corona Del Sol High School.
What are some of Natalia Baker's interests?
Natalia Baker has interest in Studying Language, Cooking, Politics, Yoga, Traveling, Nutrition, Public Speaking, Debating, Hiking, Foreign Affairs.
What skills is Natalia Baker known for?
Natalia Baker has skills like Microsoft Word, Leadership, Spanish, Marketing Strategy, Public Speaking, Customer Service, Nutrition, Event Planning, Community Outreach, Research, Organization Skills, Microsoft Office.
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