Natalia Carson Email & Phone Number

Fort Lee, NJ, US

Fort Lee, NJ, US

• Manage $1MM+ marketing spend/mo. in peak season.
• Helped lead conversion API integration with Meta.
• Create and manage lead generation campaigns across various paid media channels including paid social and CTV.
• Review performance, stakeholder concerns, and new opportunities to drive return on marketing investment at weekly strategy meetings.
• Work with cross-functional teams (CRO, Design, Content, TV, SEO) to attain business goals.
• Lead and mentor new and junior team members.

Fort Lee, NJ, US

• Managed $600k marketing spend/mo. in peak season.
• Managed day to day responsibilities such as account reporting, monitoring lead volume and cost per lead/ cost per application trends, and performance projections.
• Optimized campaigns to successfully hit cost-per-lead & cost-per-sale targets by regularly using pivot tables, lookups, and other advanced functions in Excel.
• Researched and resolved issues regarding the integrity of data flow into lead databases.

Raleigh, North Carolina, US

• Create effective messaging using language, graphics, and marketing collateral.
• Direct successful SEO and link-building campaigns to increase the website's credibility and drivetraffic.
• Review and edit the website to guarantee high-quality content.
• Create graphics for blog posts, newsletters, and other materials.
• Create and maintain social calendar across all platforms.
• Collaborate with internal stakeholders to ensure optimal return on marketing investment.

Fort Lauderdale, Florida, US

• Proofed and approved drafts of promotional materials and seasonal catalogs.
• Collaborated with designers and the editorial team on marketing materials.
• Created effective messaging using language, graphics, and marketing collateral.
• Supplied daily support to the Senior Buyers.
• Monitored and analyzed sales records and consumer purchasing trends.
• Established strong vendor relationships to maintain and support the business.

Fort Lauderdale, Florida, US

• Organized and tracked receipt flow for new and reordered merchandise for all stores.
• Educated store employees on new merchandise by creating a seasonal buy book.
• Supplied daily support to the buyer and assistant buyer.
• Coordinated communication with merchandise operations and vendors for PO creation andmaintenance.

Seattle, Washington, US

• Managed and trained a team of sales associates.
• Supervised efficient, accurate, and timely completion of all processes, including markdowns andmerchandise transfers.
• Developed positive customer relationships through excellent service.
• Organized racks and shelves to maintain the visual appeal of the store.
• Helped customers with questions, problems and complaints in person and via telephone.

Seattle, Washington, US

• Worked closely with department manager and learned how to outreach and maximize sales.
• Experienced the different aspects of managing retail and demonstrating exceptional customer service in a high volume store.
• Acquired valuable sales and visual merchandising experience.