Natalia Ivanets Email & Phone Number

Москва, Россия

Non-vodka category development (sparkling wines, rum, gin Broom, soju)• NPD: development of new brands from scratch (rum, soju, sparkling cocktails), new SKUs (Broom Citrus, Broom Lavender, Broom Pacific), redesign projects, VAPs (Broom, Beatrice);• Regular category analysis and monitoring of the competitive environment;• Development of the brands communication strategies, content plans and special projects;• Business planning and control over its implementation (sales, channels, positioning, P&L, marketing budget);• Systematic collaboration with the sales team, collaborations with spirits experts (>300 people have been trained)

The first Italian sparkling wine - Gancia - Country Senior Brand Manager• Managing a brand team, 2 subordinates were promoted;• Regular reports and presentations about brand performance for CEO and top management. Gancia became the leader in Prosecco segment among KA and was showing constant value (+25% vs PY), volume (+17%) and market share (+2pp) growth;• Regular category analysis and monitoring of the competitive environment (Nielsen, IWSR, TOP KAI, customs data and other sources);• Co-creation and control the implementation of the annual BP, presentation to Italian partners. Benchmark for all other countries;• Development of the brand assortment strategy, portfolio revision and NPD (metal cans, vermouths 0.5);• Price management: VC and P&L calculation, recommendations for price changes based on COP, logistics and market changes;• Development of the brand communication strategy - premiumization concept

Москва, Москва, Россия

The first Italian sparkling wine - Gancia - Country Brand Manager• Co-creation and control the implementation of the annual BP;• Development of the brand assortment strategy, portfolio revision and NPD (launched Prosecco Rose, which increased Gancia Prosecco sales volume by 15%, and gin Luis 8);• POS/POP designing and production;• SMM, influence marketing (>200 collaborations) and event support (>30 sponsored events including National Beauty Contest Miss Russia). +138% Instagram followers vs PY

Saint Petersburg, St Petersburg City, Russia

- Co-creation and cascading down of the annual regional BP;- Contribution to achieve Unforgivables execution targets;- Contribution to translation of zoning principles and achievement of permanent equipment execution targets;- Contribution to Fully Funded cascading down and achievement of execution targets;- Run market visits;- Mapping and Identification of IC Channel Regional opportunities;- Actively searching for region best practices and ideas from other industries and regions for re-applying;- SPOC for Regional IC Sales Manager, HORECA Marketing Manager, OTG Marketing Manager and Regional Marketing Execution Manager on daily level;- Regional budget planning for the channel

Saint Petersburg, Russian Federation

- Promo plans development, its implementation and analysis for KA (LKA petrol chains, top HRC, FF and cinema chains)- Presentation of new launches, incentives and KPI’s for Sales Team- Regular market visits and development of action plans to reach the Picture of Success (incl FIFA World Cup 2018 market activation)- POS/POP designing and production- Budget planning and control

Angers Area, France

Research conduction: wrote an article about entrepreneurship in creative industries

Saint Petersburg, Russian Federation

- SMM, which increased number of followers by 25%- Cross-marketing: 5 new partners- Quest market and competitors analysis, opportunities identification

Master'S Degree, International Marketing

Master'S Degree, International Marketing, 5/5

Activities and Societies: Theatre club, science club

Bachelor'S Degree, Marketing, 5/5

Activities and Societies: Theatre club, science club