Since my first role in 2003, I have focused on exploring and showcasing beauty in fashion, lifestyle, and art, leveraging strategic communication, content creation, public relations, and experiential design.With a strong emphasis on creativity and translating global trends to local contexts, we have collaborated with leading market companies such as Loewe, Hermés, Tommy Hilfiger, Renner, Luxottica, Unilever and adidas among others, helping create native messages and connect with the local customers.I have stringed for several media (written, TV and radio) and have teached at local universities.In 2021 I wrote and published "En flor" (Grijalbo Ilustrado), the first book on floral history, culture, specimens and arrangements in Uruguay and I co-created Verdor, a platform for the new and sophisticated image of legal cannabis.I also co-direct an all female Book Club since 2019.I strongly believe in the power of communication, connections and collaborative work.