Focused on building brand visibility, crafting go-to-market and growth strategies, and delivering measurable results. Highlighting PerformaCode’s expertise in embedded systems, enterprise solutions, and AI to connect with mid-to-large companies in the US and EU markets.✔ Driving go-to-market plans to expand business reach and achieve growth targets.✔ Implementing social media strategies to engage audiences and increase visibility.✔ Showcasing PerformaCode’s technical expertise to strengthen its brand presence in competitive markets.✔ Developing campaigns and tools to measure performance and deliver results effectively.

As the Marketing Director at Auriga Inc., I lead an 8-person team for a software development company. I create and execute a marketing strategy aligned with sales objectives to drive growth. My role leverages marketing automation to boost efficiency and targeting.Achievements:✔ Coordinated marketing efforts across three regional markets, increasing revenue by 20% over four years.✔ Standardized marketing department processes, assisting in successfully obtaining ISO 9001 and ISO 13485 company certifications.✔ Managed website redesigns, boosting organic traffic by 37% annually.✔ Handled 11 PPC campaigns, 30+ sales events, and over 300+ website updates, generating 1000+ leads over four years. ✔ Compiled a marketing resource database of over 1000 items for sales and engineering.✔ Led a 30th-anniversary campaign, increasing engagement by 18% across media channels.✔ Enhanced collaborative marketing with customers through several joint case studies, events, and public references.✔ Developed a knowledge hub with the latest materials on best marketing and sales practices.

As Marketing Manager at Auriga Inc., I enriched the company's market presence by introducing a social media strategy and fostering client partnerships for joint marketing efforts. I also upgraded the company's media kit and mastered PPC campaigns to boost lead generation and brand awareness.Achievements:✔ Created a social media strategy, boosting LinkedIn followers to 4000+ and X (Twitter) followers to 1500+ from the ground.✔ Deployed marketing automation tools, which increased task completion by 18%, reduced task duration by 15%, and reduced task overlapping by 50%.✔ Managed Global Outscoring awards recognition since 2008, achieving consecutive annual inclusion in the Top-100 Best Service Providers worldwide.✔ Led the legacy website redesign and migration to a new platform, securing a 27% annual traffic growth.✔ Introduced an event qualification process, streamlining sales preparation and resulting in 80% lead generation post-events.✔Refined Refined the presales workflow, accelerating the sales cycle from weeks to days and enhancing engagement across departments.✔ Achieved top industry rankings on Clutch.co and GoodFirms for consecutive years.✔ Authored over 300 project case studies, significantly enriching the portfolio.✔ Created over 250 news pieces and articles for improved brand visibility.

As a marketing specialist, I employed a strategic and hands-on approach to enhancing the company's brand and market presence in the software services sector. My responsibilities ranged from supporting sales initiatives to improving our industry ratings profile. I led the team in website redesign and SEO efforts to enhance user experience, resulting in increased lead generation.Achievements:✔ Elevated company visibility and credibility in industry ratings.✔ Successfully led a website overhaul, driving higher traffic and lead generation.✔ Improved team collaboration, enhancing content and design quality.✔ Developed impactful marketing materials to support business development efforts.✔ Authored over 100 project descriptions, significantly enriching the portfolio.✔ Optimized the pre-sales workflow, accelerating the sales cycle and enhancing engagement.