Natalia Smith Email and Phone Number

Consumers know when they love something, but they may not know why. As a Product Designer and Design Director it is my responsibility, and passion, to know why. With trend research and market experience I help position products to be successful. Trends, like people and companies, evolve and change. Continually being aware of the trends and how to connect them to products is essential for a successful portfolio. I bring a depth of experience in quantified and qualified trend research to hard surface and interior finishes companies that sets strategic direction, style guides, product positioning, and market guidance. With more than 15 years of experience within the world’s most esteemed surfaces brands I bring an accessible approach to trends and design to shape your product portfolio and how it evolves from this point forward. Outside of work you’ll find me enjoying time in my garden, exploring local artists and landscapes for inspiration. LinkedIn Messages and connection requests are responded to within a business week.Specialties: LEED Accredited Professional