👋 Hi there! I'm a Brand Strategist currently based in Rotterdam with Brazilian and Italian roots. I have a BA in Fashion Design, I study psychoanalysis for fun, and I love crafting fresh pasta from scratch.Multidisciplinarity is my superpower, and I fully embrace it! I've ventured from Design to Marketing, mastering a range of skills along the way. Yet, Branding holds a special place in my heart. There's nothing I'm more passionate about than making brands think like people.With over 7 years of industry experience, I've had the privilege of developing numerous market-relevant brands in my role as a freelancer and consultant. Additionally, I've had the opportunity to take on the dual responsibilities of a Brand Manager and Designer at a groundbreaking concept store in São Paulo, where I played a pivotal role in shaping the brand's identity, and overall communication strategies.If you're interested in discussing branding or trading pasta-making secrets, don't hesitate to reach out! I'm always open to engaging conversations and new connections.
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Marketing LeadCityfansRotterdam, Zh, Nl
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Head Of MarketingCityfans Feb 2024 - PresentAmsterdam, North Holland, Netherlands
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Brand ManagerConceito Ê. Oct 2017 - Dec 2023Brasil• Managed brand identity, persona, tone, vocabulary, and content guidelines for cross-media long-term strategies.• Led and Managed Creative Design and Content Teams and PPC Agency.• Created and elevated brand awareness on relevant Social Media platforms through effective storytelling that reinforced core brand values.• Developed Branding strategies to build an active CRM database and created engaging brand content to enhance open and click-through rates.• Applied brand key concepts into pitch presentations for potential partners, with the goal of expanding the brand/product portfolio within the marketplace.• Collaborated in different projects and ongoing tasks with cross-functional teams - such as SEO, Performance Marketing, and Sales - to advocate for the compliance of Branding guidelines and to align omnichannel strategies.https://www.conceitoe.com.br/ -
Brand Strategy ConsultantCansei Da Caixa - Creative Business Consultancy Feb 2019 - Jan 2022Brazil• Developed a consultancy methodology integrating brand strategy principles and new techniques based on practical business experience.• Worked on a total of 10 projects within the creative market, developing 5 new brands, 3 rebrandings, and 2 personal brands.• Conducted market research and gathered customer testimonials to formulate data-driven business plans and brand guidelines.• Designed presentations and served as the mediator for all client and prospect meetings.
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Social Media Manager And Designer FreelancerFreelance Feb 2017 - Dec 2019BrazilCollaborated with a variety of medium-sized businesses across different sectors, developing and implementing social media strategies and integrated graphic design work. This involved:- Content Strategy: Created tailored content plans to align with each brand's unique voice, audience, and goals, ensuring consistent messaging and engagement.- Visual Content Creation and Copywriting: Designed and wrote engaging and on-brand assets for social media posts, ads, and promotional materials.- Performance Analysis: Continuously monitored social media performance metrics, optimizing strategies based on data-driven insights for improved reach, engagement, and ROI.
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Social Media SpecialistUseliverpool Jun 2015 - Feb 2017Florianópolis E Região, Brasil- Created and implemented data-driven strategies for digital marketing channels, with a primary focus on enhancing brand awareness and driving sales.- Developed content across digital platforms to ensure brand consistency, drive audience engagement, and boost sales.https://www.useliverpool.com.br/
Natália Andreazza Skills
Natália Andreazza Education Details
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Apparel And Accessories Marketing Operations
Frequently Asked Questions about Natália Andreazza
What company does Natália Andreazza work for?
Natália Andreazza works for Cityfans
What is Natália Andreazza's role at the current company?
Natália Andreazza's current role is Marketing Lead.
What schools did Natália Andreazza attend?
Natália Andreazza attended Universidade Do Estado De Santa Catarina.
What skills is Natália Andreazza known for?
Natália Andreazza has skills like Microsoft Office, Pesquisa, Atendimento Ao Cliente, Facebook Ads, Adobe Photoshop, Adobe Illustrator, Marketing No Facebook, Marketing Online, E Commerce, Seo, Marketing Digital, Fashion.
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