Natalia Ramirez

Natalia Ramirez Email and Phone Number

Director, Sourcing and Packaging @ Packaging Experts (Pack X)
Natalia Ramirez's Location
Austin, Texas Metropolitan Area, United States, United States
Natalia Ramirez's Contact Details

Natalia Ramirez work email

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About Natalia Ramirez

I am a results-oriented project leader, invigorated by the process of managing a project, account, or product from average to exceptional. Most recently, I served as an Account Executive at Li & Fung Beauty, a leading consumer goods design, development, sourcing, and logistics company for major global retailers and brands. In this role, I oversee all aspects of account management for 6-7 client accounts (totaling ~$5M). My focus is providing superior client service, project management, and sales delivery. One of my biggest successes was creating the full product line for Comercial Mexicana’s personal care category, resulting in $1M in sales in the first year.Previously, I served as the Senior Brand Manager at Helen of Troy L.P., developing long-term brand strategy and annual marketing plans for brands such as Revlon and Bed Head, in the hair tools category. There, my projects ranged from managing the re-launch of product lines to increasing profitability of existing lines through improved product assortment and pricing. Above all, I am passionate about the execution of multi-level projects and implementing creative solutions. My greatest satisfaction comes from the ability to manage multiple moving parts of a project and transform a plan into results, whether through a campaign, account management, or product launch. When I am not building new ideas, I love being outdoors with my dogs, cooking and doing yoga. Specialties include: Account Management, Brand Management, Product Development, Project Management, Client Management, Marketing Strategy, Competitive Analysis.If you’d like to connect further, please email me directly at nataliarmz@gmail.com.

Natalia Ramirez's Current Company Details
Packaging Experts (Pack X)

Packaging Experts (Pack X)

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Director, Sourcing and Packaging
Natalia Ramirez Work Experience Details
  • Packaging Experts (Pack X)
    Director, Sourcing And Packaging
    Packaging Experts (Pack X) Dec 2023 - Present
  • Consolidated Design West
    Account Executive
    Consolidated Design West Jan 2020 - May 2024
  • Intrapac International Corporation
    Account Executive
    Intrapac International Corporation Nov 2016 - Jan 2020
    Huntersville, North Carolina, Us
  • Lf Beauty - Member Of The Li & Fung Group
    Account Executive
    Lf Beauty - Member Of The Li & Fung Group Mar 2011 - Jul 2016
    Hong Kong, Hk
    Li & Fung Beauty is a leading consumer goods design, development, sourcing, and logistics company for major global retailers and brands.As an Account Executive, I oversee all aspects of account management for 6-7 client accounts (totaling ~$5M). I am primarily focused on client service, project management, and sales, increasing timely completion of product deliveries by 30%.• Manage entire project lifecycle of 6-8 new product launches each year, ranging from promotional items to turnkey products. • Improve annual holiday product launches for L’Oreal by addressing quality and development issues; Implement process improvements and solutions to minimize quality issues by 50%, resulting in securing account deal with client for 2016 and 2017.• Collaborate with multiple teams to communicate and develop packaging, pricing, logistics, quality control, project timelines, approvals, and production process.
  • Helen Of Troy
    Senior Brand Manager - Revlon
    Helen Of Troy Sep 2010 - Dec 2010
    El Paso, Texas, Us
    Helen of Troy L.P. is a consumer goods company that designs, produces, and markets brand-name personal care electrical products.As their Senior Brand Manager, I developed long-term brand strategy and annual marketing plans including business objectives and consumer and distribution strategies for the Revlon Brand of Retail Hair Appliances Division. • Improved profitability of Revlon line by 5% in Q4, by analyzing and updating the product assortment to become more cohesive, competitive and relevant, increasing sales and gross margin. • Collaborated with VP of Retail Division to create and execute integrated marketing communication plans that carried out a consistent brand message and leveraged all elements of the marketing mix. • Partnered with top five retail customers to analyze category sales, present new products for plan-o-grams and discuss effective marketing strategies throughout the year. • Utilized Nielsen industry data to analyze category sales, evaluate competition performance and brand positioning, and identify opportunities for growth in the marketplace.
  • Helen Of Troy
    Associate Brand Manager - Bed Head
    Helen Of Troy Jul 2008 - Aug 2010
    El Paso, Texas, Us
    As their Associate Brand Manager, my primary project was spearheading the re-launch of the Bed Head hair tools line, turning a previously unsuccessful launch into a newly optimized and profitable venture. • Managed project phases such as sales and pricing analysis, competitive research and sku rationalization resulting in reducing costs, developing branding to target the key customer, and leveraging customer acquisition from their liquid products. • Executed and developed the “Get The Look” marketing campaign production, creating the looks to create how-to content to merge the liquid and new products, increasing engagement with customers.• Initiated the social media platforms, creating on all major platforms and growing the followers by 50%.
  • Helen Of Troy
    Brand Coordinator
    Helen Of Troy Nov 2005 - Jun 2008
    El Paso, Texas, Us
    As the Brand Coordinator, I specialized in identifying optimal product sourcing factories in Asia and Europe and resolving product issues regarding materials, quality and delivery of goods. Additionally, I negotiated pricing with factories to ensure gross margins are maintained at optimum levels and improved by 20%.

Natalia Ramirez Skills

Retail Product Development Brand Management Marketing Strategy Strategic Planning Marketing Packaging Consumer Products Merchandising Brand Development Sales Pricing Competitive Analysis Marketing Management Product Marketing Customer Insight Promotions Cross Functional Team Leadership Business Development Leadership Packaging Design Management Integrated Marketing Account Management Customer Service Sales Management Microsoft Office Microsoft Excel

Natalia Ramirez Education Details

  • The University Of Texas At El Paso
    The University Of Texas At El Paso
    Marketing And International Business

Frequently Asked Questions about Natalia Ramirez

What company does Natalia Ramirez work for?

Natalia Ramirez works for Packaging Experts (Pack X)

What is Natalia Ramirez's role at the current company?

Natalia Ramirez's current role is Director, Sourcing and Packaging.

What is Natalia Ramirez's email address?

Natalia Ramirez's email address is nr****@****nal.com

What is Natalia Ramirez's direct phone number?

Natalia Ramirez's direct phone number is +191544*****

What schools did Natalia Ramirez attend?

Natalia Ramirez attended The University Of Texas At El Paso.

What skills is Natalia Ramirez known for?

Natalia Ramirez has skills like Retail, Product Development, Brand Management, Marketing Strategy, Strategic Planning, Marketing, Packaging, Consumer Products, Merchandising, Brand Development, Sales, Pricing.

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