Natalia Ramirez Email & Phone Number

Huntersville, North Carolina, Us

Hong Kong, Hk

Li & Fung Beauty is a leading consumer goods design, development, sourcing, and logistics company for major global retailers and brands.As an Account Executive, I oversee all aspects of account management for 6-7 client accounts (totaling ~$5M). I am primarily focused on client service, project management, and sales, increasing timely completion of product deliveries by 30%.• Manage entire project lifecycle of 6-8 new product launches each year, ranging from promotional items to turnkey products. • Improve annual holiday product launches for L’Oreal by addressing quality and development issues; Implement process improvements and solutions to minimize quality issues by 50%, resulting in securing account deal with client for 2016 and 2017.• Collaborate with multiple teams to communicate and develop packaging, pricing, logistics, quality control, project timelines, approvals, and production process.

El Paso, Texas, Us

Helen of Troy L.P. is a consumer goods company that designs, produces, and markets brand-name personal care electrical products.As their Senior Brand Manager, I developed long-term brand strategy and annual marketing plans including business objectives and consumer and distribution strategies for the Revlon Brand of Retail Hair Appliances Division. • Improved profitability of Revlon line by 5% in Q4, by analyzing and updating the product assortment to become more cohesive, competitive and relevant, increasing sales and gross margin. • Collaborated with VP of Retail Division to create and execute integrated marketing communication plans that carried out a consistent brand message and leveraged all elements of the marketing mix. • Partnered with top five retail customers to analyze category sales, present new products for plan-o-grams and discuss effective marketing strategies throughout the year. • Utilized Nielsen industry data to analyze category sales, evaluate competition performance and brand positioning, and identify opportunities for growth in the marketplace.

El Paso, Texas, Us

As their Associate Brand Manager, my primary project was spearheading the re-launch of the Bed Head hair tools line, turning a previously unsuccessful launch into a newly optimized and profitable venture. • Managed project phases such as sales and pricing analysis, competitive research and sku rationalization resulting in reducing costs, developing branding to target the key customer, and leveraging customer acquisition from their liquid products. • Executed and developed the “Get The Look” marketing campaign production, creating the looks to create how-to content to merge the liquid and new products, increasing engagement with customers.• Initiated the social media platforms, creating on all major platforms and growing the followers by 50%.

El Paso, Texas, Us

As the Brand Coordinator, I specialized in identifying optimal product sourcing factories in Asia and Europe and resolving product issues regarding materials, quality and delivery of goods. Additionally, I negotiated pricing with factories to ensure gross margins are maintained at optimum levels and improved by 20%.