Natalia Metsova Email & Phone Number

Bulgaria

Sofia, Sofia City, Bulgaria

Current clients: vivo, IKEA, OLX, Coface, NIK Electronics, etc.

Sofia

Sofia, Sofia City Province, Bulgaria

Head of Consumer SectorAchievements and responsibilities: Grow and develop sector business in revenue, responsible for the sector profitability Coordinate and manage the sector teams and tasks distributionHelp team members learn and develop their hard and soft skillsFollow up the quality of client management within the sector teamMonitor the implementation of the purpose and resultsLead client communications, manage client’s service… Show more Head of Consumer SectorAchievements and responsibilities: Grow and develop sector business in revenue, responsible for the sector profitability Coordinate and manage the sector teams and tasks distributionHelp team members learn and develop their hard and soft skillsFollow up the quality of client management within the sector teamMonitor the implementation of the purpose and resultsLead client communications, manage client’s service, create and manage financial offers Strategy development and campaign management Current sector clients: FMCG (P&G Corporate and brands: Pampers, Always, Gillette, Venus, Pantene, H&S, Old Spice, Ariel, Fairy, Lenor, Wella Professionals, Braun) Fashion (Fashiondays.bg, Tommy Hilfiger)Pharma (Bayer, Alvogen, Mylan, Phytopharma)Home design (Kare, Enikom M) Show less

Sofia

Achievements and responsibilities: • P&G brands local communication management • Strategy development and campaign management (P&G, Abbott, VIVACOM, Bayer Corporate relations)• Consumer relations (P&G all brands)• Public affairs and third party endorsement including managing the relations with patient and consumer organizations, NGOs and professional associations (P&G Corporate, P&G Legislative and P&G Baby, Fem, Home and Oral Care Professional relations, Abbvie, Mylan… Show more Achievements and responsibilities: • P&G brands local communication management • Strategy development and campaign management (P&G, Abbott, VIVACOM, Bayer Corporate relations)• Consumer relations (P&G all brands)• Public affairs and third party endorsement including managing the relations with patient and consumer organizations, NGOs and professional associations (P&G Corporate, P&G Legislative and P&G Baby, Fem, Home and Oral Care Professional relations, Abbvie, Mylan, Bayer Corporate relations, VIVACOM)• Crisis management (P&G Corporate, P&G Baby, Home and Fem Care brands, Bayer Corporate)• BTL & Event management – planning and coordination (P&G Brands – media & consumer events and press conferences, Bayer Science Lab, Abbott – consumer and media events, UNICEF Travelling Photo Exhibition, VIVACOM Media and Internal publics event, International PR Association Regional conferences and gala dinner in Bulgaria, and many more)• Production management (VIVACOM, P&G all brands, Abbott – merchandise and branding, consumer leaflets, posters, billboards, and other communication materials)• CSR campaigns management – planning, implementation and results analysis (Pampers & UNICEF campaign, Always UNESCO campaign, P&G Corporate CSR Activities, Fairy Share a Dish campaign, Bayer Science Lab, VIVACOM Yellow Coins, etc.)• Media and influencers relations (P&G all brands, Bayer, VIVACOM, Abbott, UNICEF – bloggers and online influencers activations, brand celebrity endorsement)• Internal communications (P&G, VIVACOM)• Research analysis and survey conduction (Abbott, Bayer, Always, Pampers) Show less

Sofia

Achievements and responsibilities: • Media relations • Marketing and advertising• Crisis communications • Consumer relations• Event management Projects:THE CONCERTMASTERS – classical concerts cycle presenting Bulgarian and world famous concertmasters (sponsored by M-Tel)THE MUSIC OF AMERICA – concerts cycle with the support of America for Bulgaria Foundation presenting American classical and contemporary composers, American classical musicians… Show more Achievements and responsibilities: • Media relations • Marketing and advertising• Crisis communications • Consumer relations• Event management Projects:THE CONCERTMASTERS – classical concerts cycle presenting Bulgarian and world famous concertmasters (sponsored by M-Tel)THE MUSIC OF AMERICA – concerts cycle with the support of America for Bulgaria Foundation presenting American classical and contemporary composers, American classical musicians, Bulgarian musicians living and performing in AmericaTHE ERUOPEAN MUSIC FESTIVAL with the support of the Ministry of Culture of Bulgaria and Sofia Municipality“VESKO PANTELEEV – ESHKENAZY & FRIENDS” Chamber concert cycle“SVETLIN RUSEV & FRIENDS” Chamber concerts cycleCLASSIC FM Orchestra Show less

Achievements and responsibilities: • Strategy development and campaign management (Ariana, Jameson, Absolut)• Community relations (Ariana, Absolut, Jameson)• Internal communication (Pernod Ricard, Ariana)• Media and influencers relations (Ariana, Zagorka, Absolut, Jameson, Vice Magazine, Rolling Stone Bulgaria) • Event management (Ariana, Zagorka, Jameson)Projects:Client: ArianaProject: Spring hookingResponsibilities: Media relations, build brand… Show more Achievements and responsibilities: • Strategy development and campaign management (Ariana, Jameson, Absolut)• Community relations (Ariana, Absolut, Jameson)• Internal communication (Pernod Ricard, Ariana)• Media and influencers relations (Ariana, Zagorka, Absolut, Jameson, Vice Magazine, Rolling Stone Bulgaria) • Event management (Ariana, Zagorka, Jameson)Projects:Client: ArianaProject: Spring hookingResponsibilities: Media relations, build brand awareness in media Client: ArianaProject: Amateurs Meet ProfessionalsResponsibilities: Media relations, build brand awareness in media, build tournament awareness through media and other communication channels (forums, social networks, etc.)Client: Zagorka Project: Zagorka CinemaResponsibilities: Media relations, build the new brand platform awareness in media Client: ABSOLUT VODKAProject: Absolut Rock Launch in BulgariaResponsibilities: Media relationsClient: JamesonProject: Jameson Global Party (2009 & 2010)Responsibilities: Media relationsClient: JamesonProject: JSFA (Jameson Short Film Awards)Responsibilities: Media relationsClient: Tri-O-FiveProject: Launching Tri-O-Five’s new single “Let’s Sart Over”Responsibilities: Media relationsClient: Global Vision CircleProject: Balkan Scientist PartyResponsibilities: Media relations, sponsorshipClient: Rolling StoneProject: Launch party Responsibilities: Media relationsClient: Vice MagazineProject: Launch party Responsibilities: Media relationsRetail client: Pernod Ricard (Chivas Regal, Jameson, Havana Club, ABSOLUT VODKA)Responsibilities: Media relations, press releases distribution, extra print publications Show less

Position held: PR ConsultantMain activities and responsibilities: Corporate communications Community relationsCorporate social responsibility Internal communications Public Affairs & Third Party EndorsementCrisis communicationsMedia relationsConsumer and brand PRMedia trainingsEvent organizingMain clients and projects:Client: NIVEAProject: Retail clientResponsibilities: Media relationsClient: Evromarket… Show more Position held: PR ConsultantMain activities and responsibilities: Corporate communications Community relationsCorporate social responsibility Internal communications Public Affairs & Third Party EndorsementCrisis communicationsMedia relationsConsumer and brand PRMedia trainingsEvent organizingMain clients and projects:Client: NIVEAProject: Retail clientResponsibilities: Media relationsClient: Evromarket GroupProject: Retail clientResponsibilities: Media relationsClient: Interoute Project: Ad-hoc projectsResponsibilities: Media relations, events & media training organizationClient: GRIPSProject: Retail clientResponsibilities: Campaign organizing, Media relations, media events organizing, communications with target groups. GRIPS support the initiatives – Do not kill trees just for Christmas. GRIPS is social responsible citizen – it puts into the boxes of their artificial trees letters from children from Rakovski’s schools (near Plovdiv)Client: UniCredit LeasingProject: Official ceremony in signing of financial contract between UniCredit Leasing and the European Investment Bank Responsibilities: Media relations, event organization Show less

I started as a trainee and soon I already managed different projects. Key responsibilities:Promotions, Sponsorship, ContestsResearch, Planning, Implementation, EvaluationIn-house newsletters, Crisis management, Corporate philanthropic programs, PublicationPress releases, Articles, Press conference, Press tours, Interviews, Media monitoring, Events organizing, Product launches, Openings, Exhibitions, SeminarsMain clients and projects: UNICEF & Pampers… Show more I started as a trainee and soon I already managed different projects. Key responsibilities:Promotions, Sponsorship, ContestsResearch, Planning, Implementation, EvaluationIn-house newsletters, Crisis management, Corporate philanthropic programs, PublicationPress releases, Articles, Press conference, Press tours, Interviews, Media monitoring, Events organizing, Product launches, Openings, Exhibitions, SeminarsMain clients and projects: UNICEF & Pampers (Charity Campaign – Helping to Provide Tetanus Vaccines for African Pregnant Women)European Commission – European Commissioner in Consumer Protection – Mrs. Meglena KunevaProject: « Safe Christmas! » - Campaign initiated by Meglena Kuneva to raise the awareness of the problem about non-quality and toxic toys at the Bulgarian market*Campaign was nominated for Creativity Award of International PR Association /IPRA/ in IPRA World Awards – Golden World Awards European Commission – European Commissioner in Consumer Protection – Mrs. Meglena Kuneva (Campaign, Consumer day Exhibition on the bridge of NDK – March 15)GTC (Galleria Varna Launch and Galleria Stara Zagora Launch (part time project in 2010)Ingstroy (Village “Studena” – crisis PR campaign)Other clients I have worked as PR Manager: United Bulgarian Bank (UBB), EXIT Festival 007, Metropolis parties, SEEME Festival 2006, 2007, 2008, Maria Ilieva (singer), MAD TV, ING Bank, ING Life, ING Pension, SC Johnson, Winslow Developments Building Company, Gillette, Braun, MULTI Development Building company, AbbottOther clients I have worked as PR Executive and PR Assistant: Lavazza, Golden Pages, Sildex, Coty, Templeton Prize foundation, Western Union, P&G – Wash and Go, Wella, Pantene Beauty Awards, Gillette, Londa, etc. Show less

Bachelor, Pr

Additional Qualification, Specialist Diploma In Marketing Research From The Ministry Of Education, Youth And Science