Natalia Castañeda Email & Phone Number

Santa Monica, California, US

Santa Monica, California, US

Pasadena, California, US

Pasadena, California, US

Pasadena, California, US

• Developed scope and timeline for product launch efforts, and managed the implementation of the launch plan. Established a Product Launch Taskforce to align launch efforts across Marketing, Engineering, Product.
• Oversaw the vetting, set-up and implementation of a project management system for the entire Marketing team (over 40 people)
• Developed and rolled-out the Project Management Framework, a guide for the entire Marketing team to determine clear roles on projects, outline project brief elements, and approval processes

Oakland, CA, US

• Focus on developing the leadership of the team by developing and implementing clear performance management systems
• Optimize the work of the organization by developing and implementing operations systems, overseeing organizational and project budgets, projecting and analyzing capacity data, and project management processes
• Represent the organization in speaking engagements, including a presentation on emerging leaders
• Work closely with the Board of Directors and Executive Director to draft the strategic goals for the organization for the next three years

• Managed a team of four consultants to conduct a social media research project for a large organization. Developed a strategy to identify content hubs and influencers around public health, and map the connections.
• Developed communications audit and strategy reports for multiple clients to help improve their engagement efforts
• Tripled the membership base of the organization’s network by developing a series of key initiatives including: the launch of publications, a webinar series that has attracted over 2,500 participants, and placements in.
• Lead the development of an operational strategy to better support the consulting services arm of the organization. This included developing tools to assess the capacity of the team and improve project management

US

• Secured key placements on high-performing sites, blogs and communities for English and Spanish campaigns
• Monitored and tracked the performance of each campaign on an ongoing basis

San Francisco, CA, US

• Helped launch multiple websites for the Hispanic market, performing duties such as writing website requirement documents, determining branding guidelines, writing copy, and project managing the process
• Managed public relations efforts, including planning of initiatives and working with an agency to implement such initiatives for increasing awareness and establishing the company as an industry leader

• Developed situation analysis documents to guide positioning strategy, analyzed interview data, identified key opportunities for improving client messaging and positioning.
• Media outreach support; identified story ideas and developed relevant pitches.

Denver, Colorado, US

• Developed a research packet on the growing Hispanic market for a promotional campaign. The packet was recognized by my team and distributed to employees in training
• Developed presentations around a promotional campaign supporting a sponsorship opportunity
• Initiated contacts with two potential tie-in partners for a promotional campaign

Master Of Business Administration - Mba, Business Administration And Management, General

B.S., Journalism With An Emphasis In Advertising And Public Relations

Extension School, Certificate Program In Marketing Analytics