Natalia Chelsea Di Palma Email & Phone Number

Spain

Barcelona, Ct, Es

Wakefield, England, Gb

London, Gb

London, United Kingdom, Gb

Westport, Ct, Us

I worked closely with the senior leadership team at CTFSI to develop the branding, positioning, and launch content for a domain-specific AI native SaaS platform focused on capital markets. Additionally, I collaborated with the head of product to develop the taxonomy, content, and positioning for the product suite. This experience allowed me to hone my skills in strategic marketing and product development within the financial services industry.

London, Gb

I was responsible for driving new business opportunities and growth. This included working with a talented team to build and scale our global sales pipeline, as well as staying ahead of industry trends and providing thought leadership through content, external communications, and social media. In addition to these responsibilities, I was also responsible for managing our company website, campaign pipeline, and internal communications, as well as driving positive impact change through our ESG initiatives. Overall, my role was critical in ensuring the success of our marketing and sales efforts, and I was committed to delivering results that drove growth and success for our company.

London, Gb

Co-founded a prop tech company with the mission to simplify the process of finding a home and to facilitate sustainable decisions in property evaluation and renovations. Acted as a conduit between large property search engines and consumers, promoting sustainable choices.Concept Development: Played a key role in developing the initial concept, focusing on creating a platform that connected property seekers with sustainable housing options and renovation solutions.Investor Relations and Seed Capital Raising: Engaged with potential investors, managed investor relations, and successfully raised seed capital to fund the initial stages of the company.Platform Design: Led the design and development of the platform, ensuring a user-friendly interface that facilitated easy property searches and provided valuable information on sustainable living and renovations.Growth Strategy: Designed and implemented a growth strategy to attract users and build partnerships with property search engines and sustainable living advocates.Learning Experience: Despite the project being discontinued due to internal changes, the experience provided valuable insights into the challenges and rewards of entrepreneurship, deepening my respect for all entrepreneurs with innovative ideas.

Iver, Buckinghamshire, Gb

Led the creation, development, design, and opening of the UK’s first 100% renewable energy Electric Forecourt. Led a team and worked cross-functionally to optimize the online and offline customer experience. Focused on the commercial optimization of the Electric Forecourt while honoring the brand and developing retail commercial strategies for future and existing EV drivers.Gained advanced understanding of the renewable energy sector and the rapidly developing world of EVs by working with market-leading OEMs and product developers.Successfully launched the world's first Electric Forecourt, designed to create a best-in-class retail experience.Created the strategy for the retail proposition through partnerships, commercial negotiation, and brand relationships.Led the 360 design of the customer service and retail marketing proposition across all channels to create an omni-channel operational platform, seamlessly integrating across all customer touchpoints.Involved in the conception and creation of the EV vehicle leasing proposition and the requirements for mass adoption into sustainable product solutions.Developed and refined the marketing and brand proposition, putting the customer at the center of the decision-making process.Established the marketing and retail foundations for the customer experience through physical site design, look and feel, operational capabilities, commercial functioning, and brand positioning.Worked with the leadership team on creating the tone of voice and customer engagement strategies for the Electric Forecourt.

London, London, Gb

Was responsible for leading the SSP relationship with the UK Network Rail Estate and Dublin Airport business. The role had a wide remit, delivering contract wins, both retaining current business and identifying new growth opportunities by building strong relationships and influencing client stakeholders.Set the strategic vision for responsible markets, understanding the current and future channel potential.Identified and grew existing profitable space by securing new opportunities and transforming space.Created financial and concept proposals, developed business cases, conducted contract negotiations, and managed concept/brand portfolio, including new partners and design and construction project management.Ensured contract operational compliance and delivery of KPIs in current and new contracts.Served as the business lead for M&S, Starbucks, Grind, Pizza Luxe, Leon, and Crussh for commercial pipeline development and existing business growth.

London, London, Gb

Headed up the franchise marketing team, focusing on bringing in and managing day-to-day niche brands, including Leon, Grind, Crussh, Berry Brothers & Rudd, Foyles Books, Cook Food, Pizza Luxe, and Mother Clucker. The role required project managing the whole process from identifying space and concept development through to opening and the first 12 weeks of commercial performance.Owned the relationship at brand level between franchise partners to ensure brands were brought into SSP in a commercially viable manner, leading the marketing delivery and localization of menus, and ensuring all brands were profitable within the group.Opened new units across 8 new brands, which delivered £200k in sales weekly and added to the total business GP%.These partnerships were also key in ongoing tenders, with a further 5 units due to be opened in the next 6 months.Found new commercially beneficial brand partners and successfully brought them into the SSP business.Evaluated new partnership and brand performance, ran quarterly reviews, and identified profit and sales optimization opportunities.Owned and developed the full marketing offering across the new brand partners, ensuring they were refined and relevant to the consumer, location, and market they were opening in.

Barcelona, Cataluña / Catalunya, Es

Served as Sales and Marketing Manager for a luxury tourism start-up company, managing a team of up to five brand and sales associates. Responsible for driving significant sales growth, developing internal processes, and repositioning the brand to engage with higher-end clients.Drove sales growth of 335% year on year.Developed internal processes to create a solid foundation for growth, including a CRM database, sales targets, revenue trackers, and channel marketing reports.Identified and developed new sales channels to grow the market share of the current business.Repositioned the brand towards a lifestyle concept that allowed engagement with higher-end clients through an integrated product offering.Developed two new brands within the group, including creating a robust sales strategy to deliver key financial targets.Produced a strong data-driven marketing and sales plan to drive sales and propel the business forward.Built financial reports and forecasting tools to identify trends, improve margin performance, and grow topline sales.Covered a wide-ranging role, including nurturing the core principles of the sales and marketing team, as well as contributing in Finance, HR, and Operations.

London, London, Gb

Oversaw the opening of 14 businesses and developed five concepts while managing two core brands. Conducted market research and trend analysis to design innovative brands, gaining a competitive edge in the tender process.Opened 14 businesses and developed five concepts, while continuing to manage two core brands.Conducted market research and trend analysis to design innovative brands, gaining a competitive edge in the tender process.Created the brands JMK (James Martin Kitchen), Barzetti (Italian Kitchen), and Junction Urban Street Food (Street Food Pop-ups) from the initial concept stage through to post-launch review three months after opening.Led a team responsible for new brands from the initial tender process through to the physical environment design, product creation, customer journey, service planning, operational deliverables, and commercial analysis.Ensured key project deadlines were met and business-case financials were achieved.Managed tight capex budgets to ensure that sites were opened within budget while meeting business and client expectations.Conducted internal and external category analysis to design an innovative range that was in line with margin requirements and operational capabilities.Negotiated commercial terms with new suppliers and partnership brands, and expanded existing relationships.Used internal and external price analysis to set margin-optimized retail prices that were suited to the travel environment.Grew the existing brands of The Beer House (Pub and Kitchen) and Cabin (Wine Bar and Restaurant), improving range, margins, and operational efficiency, and tripling the number of outlets.Conducted quarterly range reviews to identify improvement opportunities, resulting in a 65% increase in spend per head over 12 months.Led product engineering, menu restructuring and refreshes, as well as looking at the brand positioning and overall presence within the market.

London, Gb

I was responsible for delivering all aspects of a customer-centric brand plan, acting as the guardian of the customer and championing brand awareness and consistency across five venues. My role encompassed developing seasonal offerings, managing supply chain relationships, and optimizing digital strategies to enhance the customer journey.Delivered all aspects of a customer-centric brand plan, acting as the guardian of the customer and championing brand awareness and consistency across five venues.Developed seasonal food and beverage offerings, which changed up to three times a year, ensuring D&M stayed ahead of the competition.Executed supply chain management with key partners, including PR and e-marketing companies as well as internal operators. These relationships allowed the delivery of monthly promotions, e-shots, and other sales target solutions to drive incremental sales and profitability.Was responsible for copywriting and editing all promotional and internal communication material, including quarterly board updates.Developed communication strategies based on understanding business needs and objectives.Conducted website and e-commerce management, optimizing the customer journey through digital strategies, changes to menu navigation, online reservations, and customer engagement tools via social media.

London, Gb

I was responsible for delivering all aspects of a customer-centric brand plan, acting as the guardian of the customer and championing brand awareness and consistency across five venues. My role encompassed developing seasonal offerings, managing supply chain relationships, and optimizing digital strategies to enhance the customer journey.Delivered all aspects of a customer-centric brand plan, acting as the guardian of the customer and championing brand awareness and consistency across five venues.Developed seasonal food and beverage offerings, which changed up to three times a year, ensuring D&M stayed ahead of the competition.Executed supply chain management with key partners, including PR and e-marketing companies as well as internal operators. These relationships allowed the delivery of monthly promotions, e-shots, and other sales target solutions to drive incremental sales and profitability.Was responsible for copywriting and editing all promotional and internal communication material, including quarterly board updates.Developed communication strategies based on understanding business needs and objectives.Conducted website and e-commerce management, optimizing the customer journey through digital strategies, changes to menu navigation, online reservations, and customer engagement tools via social media.

London, Gb

Certainly! Here is the revised section with an introductory paragraph followed by the bullet points:The decision to join White Water Women as a marketing intern was driven by my desire to gain experience and knowledge of the London business community. Working with highly skilled coaching professionals Averil Leimon and Francois Moscovici provided me with valuable insights into progressing in the corporate world. White Water Women is a training business specializing in coaching women to develop themselves in the corporate environment.Developed a marketing plan for the new business.Created a marketing campaign targeting new clients and organized a specialized event for International Women's Day.Conducted research and development of new marketing channels and communication methods.Strengthened viral communication links by focusing on the corporate blog, Facebook, and SEO.Produced business literature to maintain content on the website and for press releases.

Business, Marketing

Bachelor'S Degree, Business Marketing & Drama