Natalia Corray, Mba Email & Phone Number

Greater St. Louis Area

Greater St. Louis Area

• Improved and streamlined the custom home building selection process with a new schedule, marketing materials, and appointment of preferred vendors for 15+ luxury custom homes
• Reduced construction time by 2 months by optimizing the construction schedule, and improving communication with estimator, superintendents, vendors, and clients
• Increased client’s satisfaction with Hibbs by deeply understanding their needs, vision and constraints, and working daily with them to navigate the selection process

Client Luisa's Pasta: - Developed a unified brand strategy with a consistent story across all customer touch-points for Luisa's Pasta, a new Fast Casual Restaurant, and Della Casa Pasta manufacturing. - Worked on a team to develop branding, positioning, product, placement, and promotions before the restaurant's launch- Project-managed the creation of all.

Greater St. Louis Area

• Interpreted health care appointments including regular checkups, pregnancy, pre and post operatory procedures, WIC, psychiatric, and dental appointments
• Translated large documents for the medical, education, pharmaceutical, and construction industries

St. Louis, MO

• Responsible for creating and executing regional, multicultural and individual marketing strategies for +1300 stores with over $4 billion in annual revenue. Oversight of a team of 7 managers with all campaign planning.
• Prioritized programs based on expected ROI, business goals and licensee owner’s input, effectively contributing to reverse (-1% from -4%) multi-year negative customer count trends in their stores.
• Created a customer relationship management strategy focusing on real-time sharing of information between marketing, circular, digital, PR, and finance departments to align strategies amongst all departments and with.
• Utilized data to strategize an innovative grand opening marketing campaign for new stores that resulted in average weekly sales 22.2% higher to plan, 17% higher Avg basket ring and 24% higher customer count. The.
• Improved the marketing team’s productivity by 30% by developing a marketing toolbox (intranet site) with all information needed by the sales team, eliminating the constant transferring of information, and by creating.
• Collaborated with finance and IT to develop dashboards to track key performance indicators, sales, and ROI for each campaign, including a new Tableau report tracking changes in AWS, BS and CC.

Greater St. Louis Area

• Responsible for driving profitable market share and sales by developing and executing multicultural marketing and advertising strategies in key markets in alignment with the brand position
• Led the go-to-market branding and promotions strategy to launch the first Hispanic private label item, Tio Santi Corn Masa Mix. The line has now expanded to 22 SKUs after the success of Tio Santi’s Corn Masa.
• Successfully integrated multicultural marketing initiatives in larger brand and regional marketing plans to drive market share with Hispanic and African-American segments
• Identified that Hispanic transactions were declining at 350bps higher than all other transactions in key markets, and reversed the decline with a strategic Hispanic marketing tactics that included spot radio.
• Implemented bilingual circular ads in key markets, effectively increasing Average Weekly Sales by 176bps and Basket Size by 322bps.
• Implemented targeted email campaigns with Hispanic content marketing, resulting in 1.11% higher click-through rate that industry benchmark.

Greater St. Louis Area

• Strategic partner to both the brand and account team, responsible for the translation of brand plans into plans that aligned with the key national accounts, to drive sales and new product placement
• Developed and implemented annual multi-channel strategic marketing plans and plans for large accounts including Kmart, Walgreens, ACE, Food Lion, Dollar General, and Bass Pro Shops, and negotiated with purchasing.
• Project managed the creation of a new customized display vehicle that led to new off shelf distribution at Kroger and other grocery stores generating approx. $1.5M in incremental business in 2009
• Translated consumer shopper insights into actionable plans with tools such as Nielsen Homescan, Nielsen Nitro, SportsScan, industry research studies, and consumer focus groups resulting in account specific promotions.
• Aligned brand objectives and strategies with customer promotional plans

Greater St. Louis Area

• Responsible for executing projects to support the growth of the repellents and insecticides categories and developing marketing plans to drive market share
• Participated in line-review presentations sharing key data insights and presenting plans to drive new business with key accounts including Target, K-Mart and several sporting goods retailers leading to $750MM in new.
• Led new product development processes from concept to market introduction, working closely with the design, production, sales, research, finance and legal teams with 4 new products in 2007 reaching $2.9M in sales and 3.
• Generated a business and marketing plan to enter the Latin American market

Greater St. Louis Area

• Managed a distribution network in 19 Latin American countries, generating $5.2M in sales.
• Grew sales in Latin America 31.5% in 2005 and 29% in 2004 earning awards for top sales performance
• Established a new performance-based discount program for distributors that resulted in 37% sales growth to distributors in 2005
• Implemented advertising and promotional programs including seminars, email campaigns, trade show participation, and sales brochures
• Developed all marketing communications materials for Latin America including brochures, sales sheets, email campaigns, trade documentation, and training information

• Focused on the customer’s needs and provided excellent service. Customer satisfaction increased to 69% net promoters from 46%
• Applied the 80/20 rule to segment the customer base into different groups depending on their sales potential and levels of service required to increase sales
• Led the Latin-American service improvement team, which generated improvements in delivery time, packaging, customer service, and technical support
• Proposed a plan to Senior Executives to modify the way the customer service department handled inquiries and orders from Latin America. The approved plan directly impacted sales and customer satisfaction

Mba, Business Administration And Management, General, 3.82

Activities and Societies: Inducted member: Beta Gamma Sigma, highest recognition for academic performance in an accredited program.

Bachelor'S Degree, International Business

Activities and Societies: Marketing Club