Natalia Perez Email and Phone Number
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I’m an analytical, customer-centric, and results-focused Strategy, Marketing and Category/Product Leader with 15+ years’ experience identifying growth opportunities, creating long-term strategies, and establishing financial rigor rooted in portfolio management. I build high-performing teams and collaborate cross-functionally while creating the vision, strategy, and roadmap for products and programs. I’m passionate about leveraging research and analytics to inform decision making, product strategy, and the end-to-end customer experience. Stakeholders and teammates know me as a motivational and entrepreneurial leader who turns data and insights into business-impacting outcomes.
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Sr Brand Marketing ManagerT-Mobile May 2024 - PresentBellevue, Wa, Us
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Senior Digital Business Lead/ Product- Customer ExperienceT-Mobile 2021 - May 2024Bellevue, Wa, UsBuilt new digital customer experiences throughout the end-to-end customer journey with an omnichannel focus.
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Senior Marketing Manager – Loyalty Program / T-Mobile TuesdaysT-Mobile 2019 - 2021Bellevue, Wa, UsOwned ‘T-Mobile Tuesdays’ loyalty program reporting and analytics including app feature testing, customer experience metrics, and holistic evaluation of program performance. Developed insights-based recommendations and identified new offers, improving customer satisfaction and driving net promoter scores (NPS) above target.
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Senior Brand Manager – Global Reserve CoffeeStarbucks 2018 - 2019Seattle, Wa, UsManaged Product Manager and developed a customer-centric Global Reserve Coffee assortment strategy to support Starbucks premium tier of coffee worldwide. Resulted in a focused assortment that reduced the number of coffees offered per year by 44% while increasing sales +20M/year. -
Senior Brand Manager, Ready To Drink, Breakfast And Food StrategyStarbucks 2016 - 2018Seattle, Wa, UsPerformed as GM for 3 businesses lines and managed Product Managers, driving growth through product innovation, testing, and strategic chilled space management. Resulted in 30% YoY yogurt sales growth and 65% reduction in food waste. Drove $19M revenue for $180M RTD with product launches.
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Product Manager, BakeryStarbucks 2014 - 2016Seattle, Wa, UsManaged $1B bakery category P&L in GM role. Spearheaded bakery category strategy and innovation, identifying opportunities for product development, SKU rationalization, and improved merchandising. Starbucks bakery category outpaced industry growth by 9% as a result.
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Category Development Analyst – Consumer Packaged Goods (Cpg)Starbucks 2012 - 2014Seattle, Wa, UsSupported new business ventures with sales planning, consumer and competitive insights, inventory management, pricing and new product recommendations, and category deep dives. Developed forward-looking and impactful insights resulting in the rethinking of CPG business plans. Analyzed 5-year single serve coffee household penetration to influence strategy of the $2.6B US premium single serve category and recommended innovation opportunities in the premium juice space to shape the $12M Evolution Fresh juice portfolio.
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Corporate Strategy – CosmeticsNordstrom 2011 - 2011Seattle, Washington, UsExamined cosmetics performance in new and remodeled stores and identified factors explaining regional variation in cosmetics sales. Mined data for high-level insights to inform strategic decisions. -
Economist, Producer Price Index (Ppi)Bureau Of Labor Statistics 2006 - 2008Washington, Dc, UsProduced qualitative and quantitative analyses of some of the most challenging industries published by the PPI. Improved survey processes and questionnaires for select energy industries that resulted in enhanced index quality. One of five selected to participate in the launch of a six-month rotational program in the Office of Prices and Living Conditions (OPLC). -
Economist, Current Employment Statistics (Ces)Bureau Of Labor Statistics 2005 - 2006Washington, Dc, UsPerformed highly sensitive press release duties including co-authoring monthly employment reports, producing press release tables and fielding calls from the press and employment data customers. Analyzed CES data, prepared and delivered presentations to the BLS Commissioner and CES Assistant Commissioner.
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ConsultantMartin Labbe Associates, Transportation Consulting Firm 2001 - 2004Developed market reports, produced forecast to estimate demand for heavy-duty truck parts and wrote newsletters to keep truck and component manufacturers posted on key market changes.
Natalia Perez Skills
Natalia Perez Education Details
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Uw Foster School Of BusinessMaster Of Business Administration - Mba -
New College Of FloridaEconomics
Frequently Asked Questions about Natalia Perez
What company does Natalia Perez work for?
Natalia Perez works for T-Mobile
What is Natalia Perez's role at the current company?
Natalia Perez's current role is Business Strategy, Marketing & Product Leader I T-Mobile I ex-Starbucks I MBA.
What is Natalia Perez's email address?
Natalia Perez's email address is np****@****cks.com
What is Natalia Perez's direct phone number?
Natalia Perez's direct phone number is +121577*****
What schools did Natalia Perez attend?
Natalia Perez attended Uw Foster School Of Business, New College Of Florida.
What skills is Natalia Perez known for?
Natalia Perez has skills like Data Analysis, Marketing Strategy, Forecasting, Business Strategy, Analytics, Strategy, Market Analysis, Management, Leadership, Marketing Research, Competitive Analysis, Financial Modeling.
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