Natalia Forero Email and Phone Number

• Develop and execute strategic sales plans to achieve and exceed territory sales targets.• Identify and engage potential clients, presenting Softchoice's value propositions.• Manage and nurture relationships with existing customers, ensuring ongoing satisfaction and loyalty.• Conduct market research to stay informed of industry trends and competitive landscape.• Collaborate with pre-sales and technical teams to design and implement effective IT solutions.• Track and report on sales performance metrics and adjust strategies as needed.• Participate in regular training and professional development to maintain product knowledge and sales skills.

• Streamlined the onboarding process for acquired clinics providing more than 100 trainings per year, into the Dayforce System, ensuring a smooth transition and integration for new members.• Enhanced team performance through supportive guidance and initiatives, improving employee integration and satisfaction.• Ensured high customer satisfaction levels by implementing proactive communication channels and addressing inquiries promptly.• Developed comprehensive training materials, contributing to increased efficiency. These included: interactive online guides, instructional videos, and hands-on workshops.

• Supported the Montreal location consisting of a 43,000-square-foot facility and 85+ staff.Managed recruitment and payroll processes, streamlining HR operations by implementing automated systems and digitizing documentation.• Implemented employee satisfaction initiatives reducing turnover, which included conducting regular feedback sessions, organizing team-building activities, and offering professional development opportunities.• Cultivated a positive work environment, leading to a significant improvement in employee engagement scores. Initiatives included establishing an open-door policy, recognizing employee achievements, and promoting work-life balance.• Updated and maintained office policies and Health and safety procedures according to regulatory standards or meeting compliance requirements.

• Maintained Internet advertising, listings and social media for effective lead generation supporting the head of investors in Montreal. • Provided administrative support to the company which included preparing purchase orders and expenses, ensuring timely payments and accurate record keeping. • Assisted with monthly budget tracking meeting deadlines and collaborating with department heads to ensure adherence to financial targets.

• Managing and optimizing the budget allocated for channel development activities, ensuring efficient resource utilization and maximum ROI.• Led demand generation strategy in North Latin America Channels which encompassed more than 100 partners and contributed to 25% of the region's revenue.• Managed relationships and development of distributors – critical for ensuring effective distribution channels, maximizing market coverage, and driving sales growth.• Organized non-traditional relationship events for lead generation such as partner appreciation dinners, industry networking events, and executive roundtable discussions.Identified and developed business opportunities resulting in a 30% increase in the channel sales pipeline.• Created content for communication campaigns which led to a rise in partner engagement and a growth in qualified leads.

• Oversaw and identified marketing initiatives and recommended communication strategies that resulted in an increase in brand awareness and a growth in market share.• Formulated strategies for communication and plans for training aimed at internal teams and channel partners. This training focused on product knowledge, sales techniques, and customer engagement strategies to enhance overall performance and drive revenue growth.• Established alliances with third parties that strengthened the portfolio which led to expansion of product offerings and an increase in sales revenue from collaborative ventures.• Developed and coordinated multimedia packages including displays and videos for specific assignments, such as product launches, trade shows, and partner events, to effectively showcase Sun Microsystems' solutions and capabilities to target audiences.