Natalia Garcia Email & Phone Number

Miami, Fl, Us

• Leading the New Product Development Sector; Conceptualize, design and direct process from ideation to production; Devise product launch marketing plans and drive the team to execute goal-oriented campaigns that bring strategy to life across multiple channels• Tortuga Kentucky Bourbon Butter Cake - Created the company’s first ever spirit product and advanced to create 5 additional SKUs to fill a void in the market; Obtained over $1.3M in sales during full launch year; Subsequent years obtained more than $5M in sales in major North American big box retailers and secured placement in key North American airports, e.g. MIA, LAX, JFK. BNA, DFW • Exhibited the company at key industry trade shows, including Winter Fancy Food Show, ECRM and Sweets and Snacks Expo, which increased annual revenue stream by doing business with large North America retailers • Instrumental in spearheading the proposal to develop and operate a specialty retail/ Duty Free concession at Montego Bay’s Sangster International Airport (MBJ); Successful in winning the bid for operations in Q4 2022 • Provided maximum brand exposure and contributed to an additional $2M in revenue per year• Focused on increasing visibility in the travel retail market in major North America and Caribbean airports with billboard advertisements in Grand Cayman Int’l Airport (business up 6.3%), Kingston Norman Manley Int’l Airport (business up 14%), Montego Bay Sangster Airport (business up 13%), and Miami International Airport (sales over 3 months increased 77% vs. PY) • Key in forging brand partnerships that support the company's brand DNA and goals - developed co-branded products with Flor de Caña and Kimpton Seafire Resort + Spa • Collaborate with team to devise and schedule content plans for company’s website promotions, social media posts and highly-engaging brand awareness campaigns

Miami, Fl, Us

Miami, Fl, Us

Miami, Florida, Us

Brands Represented: Bulgari & Clarins Group - Clarins Skin Care & Makeup, Mugler, Azzaro Previous Brands: Inter-Parfums USA, EuroItalia, Art & Fragrance, Filorga• Identified, developed and evaluated marketing strategies based on knowledge of brand objectives and trends in the Caribbean local and travel retail markets• Produced monthly report to present to the brand, highlighting budgets, purchases, and wholesales report per region and per client • Key in the implementation of in-store promotions, events and media plans, tailored to each island and specific target market • Reviewed global expenses per brand on a monthly basis against A&P budget in agreement with the brand, and put debit note together for brand reimbursement • Analyzed and submitted purchase orders to the brand, and monitored until arrival at warehouse• Completed all forecasts according to marketing plans and client confirmations• Evaluated sales and controlled inventory on a daily basis• Managed new product and content releases and conveyed to team and clients• Delivered brand presentations to beauty assistants and clients, or when needed by trainers

Miami, Florida, Us

Accounts: Univision, Nielsen, Fusion, Toyota, Dell, Pamela Silva Conde Scholarship• Organized key influencer events and VIP receptions, securing media attendance and coverage in top-tier publications and television stations• Staffed red carpet events, i.e., Premio Lo Nuestro and Premios Juventud • Successfully launched the Pamela Silva Conde Scholarship at Florida International University's School of Journalism and Mass Communication• Worked effectively in a heavily cross-functional, fast-paced environment • Produced press releases, media alerts, event recap reports and conference reports• Served as a critical contact and fostered day-to-day relationships with clients and press • Spearheaded the creation of social media content• Wrote creative and engaging briefs for internal and external agencies