• Lead our Paid Marketing tactics by staying up to date with the latest digital marketing trends as well as potential new channels and strategies to keep Show and Tell ahead, including updates to social media marketing, attribution, and programmatic media buying.• Manage the setup and ongoing management of paid campaigns with a goal of decreasing cost-per conversion, increasing conversion rates and driving leads/sales for our clients.• Measure and optimize paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.• Analyze campaigns beyond surface level metrics to find meaningful nuggets that move the needle for our clients.• Work with the Digital Marketing team to recommend spend, channel selection and weighting for various campaigns.• Complete reporting that outlines what’s working and what’s not for our clients. Deliver relevant insights from campaign performance and provide valuable recommendations to implement.• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

. Courses: Marketing Plan and Business Plan.

Responsibilities:. Analyzed the local, national and international Digital Marketing Certificate Programs to create the most complete offer in the market.* Achievements: With nine editions launched in three years, this program has become the University's best seller.

. Courses: Marketing, Digital Marketing, International Marketing and Product Strategy.

Responsibilities:. Set up and optimized Paid Media Campaigns in Google Ads (Search Network, Display Network, Gmail and YouTube), Facebook, Instagram and LinkedIn for the Agency's clients (amongst which are Sancor Seguros, Prevención Salud, Manfrey and Amipack).* Achievements:Continuously improved campaigns' results by crafting A/B testing plans across different PPC strategies.Successfully built and implemented complex bid management strategies staying up-to-date on the latest industry trends.

Responsibilities:. Set up, optimized and reported Paid Media Campaigns, mainly in Google Ads (Search, Display,Gmail and YouTube) for companies such as Lucenza, Open Sports, Trip Store, Nikro, Aquopolis, Fiat Giama, IMS Company, HT Nuts, Florida Scents and Berri Brothers, among others.* Achievements:. Complied to each clients’ requirements of performance and reach. . Contributed to turn the agency into a Certified Google Partner.

. Achievements: Successfully assessed more than 10 companies from different countries (USA, Mexico, Colombia, Uruguay, El Salvador, Argentina) maintaining a five-star reputation. 
 . Work done: Landing Pages, Email Marketing, Digital Advertising, Brand Naming, Marketing Plan. . Link to my profile -> http://bit.ly/2bNvd3N

. Tasks: Creating and sending email marketing campaigns, SEO, copywriting in English and Spanish.