47% Over a two-year period, expanded the active used subscription base significantly.✓ Manage and supervise the marketing team, including recruitment, training and supervision.✓ Define, develop and implement the marketing strategy and action plan.✓ Define objectives, KPIs and key marketing metrics.✓ Lead the growth plan for new business lines and expansion in LATAM for the company.✓ Identify market opportunities and competitor analysis.✓ Define, develop and implement campaigns and marketing activities for digital product sales, e-commerce and user acquisition and retention.✓ Define and develop digital marketing strategies and campaigns for content marketing, inbound marketing, social media, influencer marketing and paid media.✓ Product launch and sales campaigns and full management of web ecommerce and Amazon.✓ Reporting and analysis of campaign results to optimise and improve return on investment.✓ Oversee and define creative concepts, key visuals and storytelling for marketing and advertising campaigns in line with brand strategy and positioning.✓ Conceptualise, design and organise corporate events.✓ Create and produce promotional materials and merchandising.✓ Design, produce and implement internal communications campaigns.✓ Lead rebranding and storytelling project.✓ Define and oversee brand books and style guides.✓ Managing the brand's visual identity and visual communication across all channels (online and offline).✓ Organise corporate events.✓ Manage and control the department's budget.✓ Develop, implement, evaluate and continuously improve internal work processes.

Generating 60% of commercial opportunities in the sales pipeline. ✓ Manage and supervise the marketing team, including recruitment, training and supervision.✓ Define, develop and implement the marketing strategy and action plan.✓ Business demand generation and account based marketing (ABM) strategy.✓ Define and oversee content marketing strategy.✓ Develop and manage marketing campaigns with emphasis on social selling initiatives.✓ Identify market opportunities and competitor analysis.✓ Lead corporate re-styling and storytelling project.✓ Manage brand visual identity and visual communication across all channels (online and offline).✓ Define and oversee brand books and style guides.✓ Manage and coordinate the production of sales and communication materials, both physical and digital.✓ Brand awareness and positioning initiatives.✓ Organisation of corporate events.✓ Public relations with national and international media.✓ Budget management and control within the department.

Generated €3 million in project contributions to the company’s total revenue.✓ Management of national and international clients.✓ Preparation and presentation of commercial proposals and European tenders.✓ Planning, coordinating and supervising digital, mobile, audiovisual, internal communications and corporate identity projects.✓ Define project objectives, client requirements and project deliverables.✓ Develop and monitor project timelines, processes and budgets.✓ Manage and coordinate resources, teams and contributors to meet established deadlines.✓ Work with multi-disciplinary teams including creative, web development, graphic design, UX/UI, social media, etc.✓ Communicate effectively with all stakeholders, including internal teams, clients and suppliers.✓ Risk management and problem solving during project development.✓ Analyse data and key metrics to evaluate project performance and make necessary adjustments.✓ Continuously evaluate and improve project management processes.✓ Use project management tools and collaborative software to facilitate team coordination and communication.✓ Manage project documentation, including functional documents, status reports and final deliverables.Responsible for managing exceptional clients including: European Parliament, Laboratorios Esteve, VidaCaixa, Affinity, Reckitt Benckiser, Novartis, Dorna, Schweppes and Business Center.

Led the digital launch of the Barça Fans project, which resulted in the most viral and highest web traffic content for the Club throughout the year.✓ Manage and coordinate teams, projects, agencies, suppliers and budgets.✓ Define, develop and implement marketing campaigns and promotions for corporate communications, digital product sales and user acquisition.✓ Digital marketing strategies and campaigns for content marketing, social media, celebrity collaborations and email marketing.✓ Media planning for radio, press and TV.✓ PR activities, product launches and press conferences with national and international media.✓ Conception, design and organisation of corporate events.✓ Creation and production of promotional materials and merchandise.✓ Reporting and analysing the results of marketing campaigns and activities in order to optimise and improve return on investment.✓ Manage and control the department's budget.✓ Develop, implement, evaluate and continuously improve internal work processes.✓ Managing the brand's visual identity and communication across all channels (online and offline).✓ Responsible for the application and validation of the brand on physical merchandise, digital licences and sponsorships.✓ Define and oversee brand books and style guides.✓ Oversee and define creative concepts, key visuals and storytelling for marketing and advertising campaigns in line with brand strategy and positioning.✓ Oversee and coordinate production of campaign photo shoots.✓ Manage and coordinate the production of advertising and communication materials, both physical and digital.✓ Coordinate and execute brand awareness and positioning activities.Responsible for the following areas: Digital, Institutional and Social.

Strategic formulation of digital and mobile initiatives for the Club. Oversight, definition, and supervision of over 50 digital and mobile projects. Management of licensee and supplier relationships. Crafting and executing product marketing campaigns. Monitoring and analyzing campaign outcomes. Utilizing analytics to track app usage. Establishing and supervising style and usage guidelines for the Club's digital and mobile products. Designing and implementing internal workflow protocols.

Master class in Mobile Marketing

Acquiring clients and creating innovative proposals. Crafting Social Media and mobile app strategies, along with communication plans and mobile app launches. Overseeing project management.Oversaw significant clients including: Grupo Catalana Occidente, Spanair and Médicos Sin Fronteras. Clients personally managed: Grupo Catalana Occidente, Spanair and Médicos Sin Fronteras.

Acquiring customers, crafting creative proposals, and devising mobile communication strategies. Coordinating projects, overseeing development, and preparing reports on results, including app usage analysis. Formulating and executing promotion strategies, launching apps across media platforms, social networks, and engaging with influencers.Principal clients managed include Grupo Catalana Occidente, PSC (Partit Socialista de Catalunya). Frequent collaborations with Nestlé, Shell, Tous, L'illa Diagonal and Discmedi.Clients personally managed: Grupo Catalana Occidente, PSC (Partit Socialista de Catalunya).Other clients collaboration: Nestlé, Shell, Tous, L’illa Diagonal and Discmedi.

Interactive ad campaigns creative proposals. Media content writing. Creative ideas adjustment to different online supports. Clients personally managed: Privalia, Caixa Sabadell, L’illa Diagonal, Codorniu and Caixa Manresa.