Natalia G. Email & Phone Number

Colombia

C

- Provide strategic direction for design initiatives, aligning seamlessly with Laraigo's goals.- Lead and manage a team of designers, fostering a creative and collaborative work environment.- Conduct and oversee user research activities for continuous design improvements.

Bogotá, Capital District, Colombia

-Creative Strategy: Develop and execute a comprehensive creative strategy that aligns with business goals, elevating the brand presence.-Team Leadership: Inspire and mentor a team of designers, copywriters, and multimedia artists to consistently deliver exceptional creative output.-Brand Stewardship: Oversee the development and evolution of our brand identity, ensuring consistency across all channels.- Campaign Innovation: Spearhead the ideation and execution of integrated marketing campaigns, pushing creative boundaries for maximum impact.- Cross-functional Collaboration: Collaborate with marketing, product, and leadership teams to ensure creative alignment with overall business strategy.-Trend Analysis: Stay ahead of design and industry trends, infusing fresh and relevant ideas into our creative process.

Remote

- Lead communications strategy: Create messaging frameworks, set communications objectives, and oversee content creation to reinforce brand image and organizational goals.- Public relations: Build strategic media relationships and pitch stories to secure earned media coverage in target publications. Act as company spokesperson and media liaison.- Content development: Oversee creation of press releases, website copy, blogs, newsletters, speeches, talking points, op-eds, and other promotional content that engages stakeholders.- Social media and digital marketing: Develop social media strategy and oversee activity across platforms like Twitter, Facebook, Instagram and LinkedIn to support brand building and engagement goals.- Relationship management: Cultivate partnerships with influencers, agencies and strategic partners to amplify reach and engagement. Activate leaders as brand ambassadors.- Crisis communications: Monitor issues and anticipate scenarios that may impact brand reputation. Lead crisis response messaging and management.- Analytics and reporting: Use analytics to demonstrate communications ROI, inform strategy and optimize activities. Report on KPIs like media mentions, social engagement, traffic, etc.- Team leadership: Manage an in-house team including PR, designers, writers, and social media specialists. Set budgets and priorities to execute on communications roadmap.

Remote

- Campaign Strategy: Develop integrated digital strategies and marketing plans leveraging SEO, SEM, social media, email, and content marketing tactics. Set KPIs and define success metrics.- SEM & Paid Social: Manage paid search and paid social campaigns across Google, Bing, Facebook, Instagram, Twitter, LinkedIn, and other platforms. Optimize based on performance data.- SEO: Execute strategies to improve organic rankings, traffic, and conversions. Conduct keyword research, website optimization, and link building outreach.- Analytics: Utilize data and analytics to uncover insights that inform campaign optimization and strategy. Measure and report on ROI.- Email Marketing: Oversee email campaigns, from template design to automation and sending. Segment lists and A/B test content.- Social Media: Oversee organic and paid social media activity across channels. Develop engaging content and analyze performance.- Content Creation: Produce compelling, on-brand content for digital campaigns and assets, including blogs, videos, infographics, and more.-Technology Management: Identify and manage digital marketing technologies, including CMS, CRM, analytics, and listening tools.- Team Management: Lead in-house specialists including analysts, content marketers, designers, copywriters, and PPC specialists.- Testing & Optimization: A/B test landing pages, subject lines, ad creative, and other elements to continually optimize performance. Stay atop latest trends and platforms.

Barcelona

- Community Strategy: Develop goals and plans for branded online communities across various platforms like forums, social media, ratings/reviews sites, and more.- Engagement & Moderation: Create engaging content and facilitate online interactions to foster belonging and loyal community relationships. Moderate according to guidelines.- Community Growth: Implement tactics to attract and onboard new community members through outreach, partnerships, and advocacy programs.- Community Care: Monitor conversations to identify key topics and pain points. Provide support and elevate insights to improve the customer experience.Analytics: Leverage data to inform community-building strategy. Track KPIs like membership growth, engagement, sentiment, and churn rate.- Customer Service: Work cross-functionally to solve issues raised by community members and provide ongoing support. Advocate on their behalf.Community Marketing: Develop campaigns and programs to promote the community, spotlight active members, and drive participation both online and offline.- Team Management: Recruit, train, and support in-house community moderators and customer care representatives.- Reporting: Create reports on community metrics, trends, and member demographics for key stakeholders. Provide recommendations.- Tool Management: Oversee online community platforms and associated technologies. Stay current on the latest features and best practices.

Barcelona Area, Spain

As Digital Marketing Executive of this online microcredit Startup, in Barcelona, ​​my tasks were:- Create from scratch the communications and digital marketing strategy of the company.- Create the website's navigation structure, taking into account the best UX practices to facilitate the online shopping experience.- Build a content plan for the blog page and write for SEO.- Design and manage an online advertising plan, as well as establish a budget and estimated objectives.- Design a publication plan for the company's social networks and analyze the growth projection of its followers.- Develop and execute platform-specific social media strategy to meet growth and engagement goals.- Create and deploy clear and compelling multi-media content across all social media platforms.Audience and Competitor research..- Maintain brand voice consistency with tone across social media channels.Stay up to date with social media trends, new tools, and new platforms and advise on what we should test.Among the most significant results are:- Creation of a digital marketing and communication strategy from scratch, with actions and budgets, approved and endorsed by the steering committee.

Bogotá, Colombia

- Design, manage and coordinate the Caribbean Conservation Landscapes Program's communication strategy for the conservation of the tropical Dry Forest.- Support the communication strategy for the PNUD Dry Forest Program, for the preservation of the Tropical Dry Forest.- Creation and edition of audiovisual communication pieces for the internet and other traditional media such as press, television, and radio.- Support in creating materials and support tools for the execution of different projects in the field, with the communities.- Support in creating communication pieces to communicate the progress and results of the various programs covered by the Natural Heritage Fund.Management of social networks and other digital channels such as blogs and web pages.Creation of web pages.- Journalistic and photographic coverage of events in the field and in the city to write and edit notes for traditional and non-traditional media.Support in the documentation of local experiences.- Design, manage, and coordinate communication alliances with different partners and media.Support in the management and generation of content for other national and international media.Among the most significant results are: - The success stories that helped us humanize the deterioration of the tropical dry forest in Colombia.- The communication pieces that helped us spread the five Ws around this topic.- The blog of the Caribbean Conservation Landscapes Program blog is a means of communication for - the publication of success stories, news, progress, and the program results.- Communication alliances with other media such as Semana Sostenible and El Espectador.- Different workshops in the field with children, youth, and adults.- Didactic material on lessons learned.- The published books.

Bogotá D.C. Area, Colombia

- Writing articles for an environmental blog called El Río (The river).- Producing and editing video content.

Bachelor'S Degree, Communication And Media Studies, 4.1 From 5

Post Graduate, Marketing Digital

Workshop, Photojournalism

The Complete Facebook Ads And Marketing Course 2017, Marketing

Inbound Marketing, Digital Marketing

Certificate, Google Analytics

Certificate, Google Search Ads

Graphic Design, Graphic Design