Natalia G. Email & Phone Number

Colombia

C

- Provide strategic direction for design initiatives, aligning seamlessly with Laraigo's goals.- Lead and manage a team of designers, fostering a creative and collaborative work environment.- Conduct and oversee user research activities for continuous design improvements.

Bogotá, Capital District, Colombia

-Creative Strategy: Develop and execute a comprehensive creative strategy that aligns with business goals, elevating the brand presence.-Team Leadership: Inspire and mentor a team of designers, copywriters, and multimedia artists to consistently deliver exceptional creative output.-Brand Stewardship: Oversee the development and evolution of our brand.

Remote

- Lead communications strategy: Create messaging frameworks, set communications objectives, and oversee content creation to reinforce brand image and organizational goals.- Public relations: Build strategic media relationships and pitch stories to secure earned media coverage in target publications. Act as company spokesperson and media liaison.- Content.

Remote

- Campaign Strategy: Develop integrated digital strategies and marketing plans leveraging SEO, SEM, social media, email, and content marketing tactics. Set KPIs and define success metrics.- SEM & Paid Social: Manage paid search and paid social campaigns across Google, Bing, Facebook, Instagram, Twitter, LinkedIn, and other platforms. Optimize based on.

Barcelona

- Community Strategy: Develop goals and plans for branded online communities across various platforms like forums, social media, ratings/reviews sites, and more.- Engagement & Moderation: Create engaging content and facilitate online interactions to foster belonging and loyal community relationships. Moderate according to guidelines.- Community Growth.

Barcelona Area, Spain

As Digital Marketing Executive of this online microcredit Startup, in Barcelona, ​​my tasks were:- Create from scratch the communications and digital marketing strategy of the company.- Create the website's navigation structure, taking into account the best UX practices to facilitate the online shopping experience.- Build a content plan for the blog page.

Bogotá, Colombia

- Design, manage and coordinate the Caribbean Conservation Landscapes Program's communication strategy for the conservation of the tropical Dry Forest.- Support the communication strategy for the PNUD Dry Forest Program, for the preservation of the Tropical Dry Forest.- Creation and edition of audiovisual communication pieces for the internet and other.

Bogotá D.C. Area, Colombia

- Writing articles for an environmental blog called El Río (The river).- Producing and editing video content.

Bachelor'S Degree, Communication And Media Studies, 4.1 From 5

Post Graduate, Marketing Digital

Workshop, Photojournalism

The Complete Facebook Ads And Marketing Course 2017, Marketing

Inbound Marketing, Digital Marketing

Certificate, Google Analytics

Certificate, Google Search Ads

Graphic Design, Graphic Design