Natalia Herrera Email & Phone Number

Kansas City Metropolitan Area

- Successfully spearheaded the organization's comprehensive rebranding project, resulting in a modern and cohesive brand identity that resonated with the audience and increased brand awareness.- Developed and executed an integrated awareness campaign to bring visibility to the value of the arts during the pandemic, generating 1.2m impressions and securing new partnership opportunities with other sectors.- Developed and implemented a comprehensive marketing plan to successfully launch an access ticketing program, promoting inclusivity and expanding the organization's reach within diverse communities. Resulting in positive engagement, increased memberships, and heightened awareness through targeted campaigns and promotional materials- Secured 20+ strategic media placements in high-profile outlets, including prominent print magazines, TV, and radio.- Lead and mentor a marketing and communications staff member, fostering collaboration and professional growth within the team.- Industry Achievement: Philly Gold Award for best marketing campaign for the Who Needs Art Campaign, 2022

United States

Career Pause, Full-time mom

London, Greater New York City Area & Kansas City

External PR and social media Consultant for companies like Latin America Women's Aid, WEARTH, ISHKAR in London, Cohn & Wolfe, Garcia Contemporary Gallery and KCK Strong for Education organization. Assist in executing media relations, social media strategist and event support

Greater New York City Area

Developed and executed comprehensive brand campaigns that integrate strategic development, public relations, traditional media relations, social media strategy and management, and event production to generate positive consumer sentiment for major brands in the general and US Hispanic market. Brands serviced include: Various Colgate-Palmolive brands, Hennessy, United Airlines and various The J.M. Smucker Company brandsSelected Achievements:•Collaborated with clients from concept to production and launch of nationwide US Hispanic print, TV, Web, and social-media campaigns that routinely exceeded client expectations•Pitched and secured local and national US Hispanic print, online and TV media coverage including Huffington Post Latino, EFE (Spanish international news agency), AP, leading national Hispanic newspapers and magazine such as, Siempre Mujer, Cosmopolitan for Latinas, TV networks Telemundo and Univision•Coordinated numerous media events from the planning to the execution with successful results such as the Latin GRAMMYs Colgate Optic White media event and Hennessy Alma Awards media event, among others

Greater New York City Area

Execute brand initiatives that integrates strategic development, traditional media relations, social media management and event production. Manage four junior level staffers to ensure ongoing strategic communication with media. Brands that I work for: Heineken, Laura Vela Handbags, Nestlé and Brown-Forman’s Casa Herradura.Highlights:• Pitched and secured local and national general market and US Hispanic print, online and TV media coverage including New York Times, TIME.com, Wall Street Journal Live, Good Morning America (Online), FoxNews.com, EFE, AP, Univision, CNN en Español • Managed media event for Tecate beer (Heineken) during top boxing fights in Las Vegas and New York with successful media coverage for the brand and spokespersons• Managed Indio beer (Heineken) multi-city program with VICE media

Management and control of Online Marketing tools. Developed, monitored and managed all SEO and SEM campaigns, as well as the visibility and course content control of contracted search engines.Launched Facebook and Twitter pages, and persuaded management to move from traditional advertisement strategy to Facebook adsOutreached to international and national blogs, and collaborated with fashion and design blogs to coordinate product placement and inclusion of university information.Collaborated with the communication and press department in the organization and managed all events and conferences during the 2009/2010 academic year, including IED major press coverage event, which was an end of year fashion show

spring-summer 2009 campaign. Assisted in renovating the design and content of the website. Helped both the design and exports department to translate content and communicate with Chinese suppliers.

Investigation of the “creative” personalities, as well as the organization, preparation and execution of the interviews.

Support in developing the different campaigns designed for the year. Assisted in organizing the Sales Launch event, for the Spring-Summer 2008 collection.

Sales Assistant: Spring-Summer 2007 campaign.

Courses, Social Media Marketing

Bachelors Degree, Fashion Marketing & Communication

Activities and Societies: Student representative in my class of Fashion marketing & Communication

Language Diploma, French Course

One year learning french and the culture in general