Natalia Herrera work email
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Natalia Herrera personal email
Originally from Redondo Beach, CA, I remained in New York after graduating from Fordham University's Gabelli School of Business in February 2020. My B.S. in Global Business, with a concentration in Digital Media & Technology, combines my passion for marketing with innovative solutions through emerging technologies.With experience in global email strategy in the beauty industry, mobile app development within the digital retail space, and hands-on work in paid media and email marketing at a FinTech start-up, I am eager to further expand my technological expertise. I'm now seeking new opportunities to leverage my skills in a dynamic and forward-thinking environment.
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Marketing ManagerThe Solist Sep 2024 - PresentNew York, New York, Us -
Digital Marketing Associate Manager(Malin+Goetz) Oct 2022 - Jul 2024New York, Ny, Us• Produced US and global market reports to measure email campaign and flow performance WoW and MoM and partnered with brand marketing team to guide future campaign strategy based on learnings• Built and maintained global digital marketing calendar and collaborated with UK, Hong Kong teams on local execution•Managed HK Shopify to Klaviyo website migration - replicated US transactional emails, CRM flows, and website setup -
Marketing ManagerSellwhenever Jan 2022 - Sep 2022Richardson, Texas, Us• Implemented D2C and B2B customer acquisition email journeys via Hubspot resulting in 18% avg CTR• Facebook campaign optimization: D2C: 13% conversion rate and average CAC improvement of 66%, B2B: 20% conversion rate with average CAC improvement of 42% -
Marketing CoordinatorSellwhenever Sep 2021 - Jan 2022Richardson, Texas, Us• A/B testing: B2B Facebook campaign yielded 180% increase in MoM agent leads • Aligned brand strategy with digital and physical assets, and executed rollout plan to real estate agents• Led weekly meetings with partner agents, presented individualized campaign strategies (events, social, direct mail, OOH)
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Project ManagerCam Property Services Mar 2020 - Sep 2021Torrance, California, Us• Performed talent acquisition duties including remotely recruit, interview, negotiate, and onboard over 20 staff, sales, and management roles across 5 branches• HR support: liaised with legal counsel regarding COVID-19 employment law, administrated HRIS platform• Crafted strategy and KPIs for website redesign launched in October 2020 -
Digital ProducerVictoria'S Secret Pink Aug 2019 - Dec 2019Columbus, Ohio, Us• Promoted to Digital Producer to assist with holiday-specific projects and steady-state activities• Built and sent daily push notifications to PINK Nation and Victoria’s Secret App audiences• Managed steady-state activities on PINK Nation Mobile App, including app content updates• Worked with Bangalore team to facilitate push notification process transition through Holiday season -
Digital Production InternVictoria'S Secret Pink May 2019 - Aug 2019Columbus, Ohio, Us• Partnered with producers to coordinate the implementation of app content updates and push notifications• Created and presented quicklinks visual navigation project to senior leadership, published in app • Researched and proposed innovative solutions to increase user base and engagement with personalization
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Marketing And Special Projects InternCam Property Services Jun 2015 - Aug 2018Torrance, California, Us• Collaborated on a strategy cascade for the multifamily asset sector, which included financial, historical and competitive analysis to inform company strategy • Phone-screened administrative and sales candidates• Researched industry competitors and presented findings to executive board • Created content for weekly company website, Facebook, and LinkedIn updates• Created and updated spreadsheets daily to track marketing inventory and events• Created a marketing assistant manual for future assistants explaining day-to-day tasks• Utilized MailChimp to create newsletters to send to the company's subscribers• General office support: receptionist, bookkeeping
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Marketing InternManhattan Media Llc Nov 2017 - Apr 2018New York, Ny, Us• Spearheaded online and print promotion of “Everything Baby Giveaway” ($2,700 value) • Updated New York Family website, Facebook, Instagram, and Twitter accounts bi-weekly• Created partnership agreements for the Baby Show Series and executed social media strategy• Updated assets for marketing materials bi-weekly through spreadsheets• Tracked engagement for giveaway advertising campaigns with Google Analytics and Facebook Business Manager
Natalia Herrera Skills
Natalia Herrera Education Details
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Fordham Gabelli School Of BusinessInternational Business -
Fordham University LondonInternational Business
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Redondo Union High School
Frequently Asked Questions about Natalia Herrera
What company does Natalia Herrera work for?
Natalia Herrera works for The Solist
What is Natalia Herrera's role at the current company?
Natalia Herrera's current role is Digital Marketing Manager, The Solist.
What is Natalia Herrera's email address?
Natalia Herrera's email address is na****@****ret.com
What schools did Natalia Herrera attend?
Natalia Herrera attended Fordham Gabelli School Of Business, Fordham University London, Redondo Union High School.
What skills is Natalia Herrera known for?
Natalia Herrera has skills like Microsoft Office, Customer Service, Management, Microsoft Excel, Leadership, Microsoft Word, Microsoft Powerpoint, Project Management, Research, Strategic Planning.
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