Driven by our never-ending curiosity for what works and what’s next, at Creation we build brands, drive demand and generate growth for our clients. Account Director role in an advertising and marketing agency focused on demand generation, paid media and creative services for B2B and B2C customers. The role involves media planning, campaign execution, client management, media buying with 3rd parties, forecasting, reporting, data analysis and visualisation, day-to-day internal team management and the continuous seek for existing/new business opportunities.

Project and client management for the CRM migration of the IKEA FAMILY program in Norway and Finland: including ODB and DWH creation, 3rd party and IKEA systems integrations, web application and dashboard developments, ESP integration as well as planning and delivery of all communications as per their bespoke roadmap. Ongoing management of CRM activities GDPR compliant, reporting, technical support, analytical and technical projects, quarterly reviews, planning and account growth.Client lead for IKEA Mexico launching in October 2020. Including initial workshop, CRM value proposition, strategy proposal, SOW, legal contracts, billing, etc.

As a Head of Digital & Social Media my main responsibilities consist in planning and executing online strategic campaigns to build digital presence and raise social communities for brands.Radder Studio is a new young Digital Marketing studio composed by passionate and talented people who strive to make clients happy by putting our heart and souls into every project.I focus on growing the business, executing online campaigns, reporting on results and maintaining existing clients fully satisfied!

Client: Intel Corporation EMEA B2B programme (Intel® Technology Provider)Planning, management and delivery of CRM campaigns (Eloqua and Adobe) involving data insight analysis and reporting. Launch of 3rd party campaigns co-branded between Intel and Multinational Corporations (MNCs) such as ASUS, Toshiba, Lenovo and HP. Key member involved in the UAT phase and launch of a new points automation software used to segment the database, set-up earning opportunities and process points accordingly.Project scope, budgeting, resource allocation, time management and billing. Project lead for generating brand compliant recruitment assets to acquire new Intel® Technology Provider members including both digital and print. Disti expansion project to increase coverage across EMEA and expand voucher rewards.Client: Mastercard & TSBDeveloping a series of Test & Learn Direct Marketing campaigns comprising DM, Email and Banners. Testing various 0% Balance Transfer (BT) offer periods – from 12 months to 18 months – exclusively for TSB credit cardholders.Project management from creative concept origination throughout design, copy approval and delivery of DM pack artwork and HTML email for distribution and broadcast.Other projects: Dynamic currency conversion Interactive Manual Guide video and MasterCard launch with Bancorreos in Spain.

Client Services to a Technology leading company; Planning and developing comms to existing & new partners involved in a digital international loyalty program for one of the market leading global technology companies. The fast-changing marketplace is creating new opportunities for channel partners who benefit from incentives, rewards and many more support offered by top brands to drive sales and advocacy.Client Services to a world-class Financial Services company;Handling advertising campaigns in Spain from briefing reception to final deadline. My tasks include, amongst others, proof-reading, Spanish market insight, creative process control, client management, feedback reception and amendments implementation.

Social Media Management (Facebook, Twitter, Pinterest, Instagram, Youtube, Google +, LinkedIn)PPC and SEO Strategy & Implementation

Account Management (Europe and Middle East division)Customer Service UK; E-commerce application Database Management (SQL)Graphic Design; brochures, catalogues, leaflets, brand identity manualEmail Marketing / CRM ; Emailings, Newsletters, Sign up formsSocial Media Management; Planner, Publisher, AnalystOnline Marketing; SEO Optimisation, Keywords, and PPC Accountancy, Market ResearchPublic Relations coordination; press release, media kit, media evaluation (brand reputation, damage control)Corporate Social Responsibility Project management; new products developmentLogistics management; International shipping, fulfillment, stock control

PR activities; media list, press releases, artists’ management Attend events, write professional reviews, photography and publishing editionSocial Media management (Wordpress, Tumblr, LinkedIn, Youtube, Facebook, Twitter, Pinterest, Instagram)Media bookings (VEVO, Outdoors, Print, Radio and TV mainly)Affiliate Marketing

Tareas equivalentes a ejecutiva de cuentas en agencia:- Análisis semanal de la competencia del sector autoemoción.- Seguimiento de un proyecto CRM de SEAT central.- Contacto con los medios del sector publicitario.- Relación con el cliente y proveedores.- Recopilación de información complementaria a los briefings de cliente.- Análisis del diseño y funcionamiento de webs.- Convertir el briefing de cliente en briefing creativo.- Seguir los inputs y feedbacks de cliente con el fin de aplicarlos al proyecto en curso.