Natalia Kaul Email & Phone Number

Delhi, India

New Delhi Area, India

New Delhi Area, India

- Worked in collaboration with the founding team on product ideation & redevelopment so as to understand the industry’s potential roadblocks & create sustainable solutions for the same.- Conducted product stakeholder mapping so as to identify individual user journeys.- Developed product prototypes through wireframing & mockups to eradicate redundancies in old user backend flows.- Led the team of UI designers as well as developers to translate prototypes into an intuitive, easy-to-use web interface & industry's first mobile app.- Conducted usability testing along with the web & mobile testing teams.- Established a feedback mechanism so as to constantly improve upon user journeys.

- My background in photography was a bonus, & brought perspectives of a direct user & their pain points in using such platforms. The idea was to simplify & incentivize the complex solutions currently available in the market. - Conducted market research & competitive analysis to identify & understand the product gaps in the industry. - Defined product requirements, road map, & contributed to overall product strategy.Researched & designed a more approachable, intuitive product & user flow. Additionally designed flows for business tools like invoicing and contract management within the portfolio builder itself.

- Project management - Collaborated with multiple roles within the company to drive alignment, & ensured delivery of respective tasks.- Researched and identified problems/improvements within the product through discussions with stakeholders & market research.- Managed the product flow development & iterations including OMS, dashboard, farmer and product onboarding flows, 3rd party tools Integrations, as well as front end user journey across product pages, cart, and checkout flow.- Worked on App flows and design, in tandem with the design team.- Social media marketing - Created Email marketing campaigns with A/B testing. Managed the social media marketing agency for FB & instagram posts, blogs, & other content control.- Worked closely with the SEO agency to improve online presence. Also tracked & reviewed google analytics reports, heap reports, hotjar reports.- Responsible for usability testing & overall quality control to improve platform experience.- Connected with customers to understand their experiences, & improve customer satisfaction.

- Content management & Market research for the platform.- Worked closely with developers for improvement on Backend flow, ranging from user onboarding, user dashboards, internal dashboards, & form fields.- Performed end to end Usability Testing.- Led a team of interns for User onboarding of business accounts on the platform.

- Worked as a freelance interior and architecture photographer for hotels & resorts. - Successfully delivered projects for various clients, including premium clients like Oberoi group of Hotels, Trident group of hotels, Club group of hotels, etc.- Did all the post production work on images using Adobe Photoshop.

B.A. English (Hns)

Pgd In Photography