Natalia Lashchenko Email and Phone Number
Hi! I’m Natalia and I’m a marketing specialist with 10+ years of experience. My experience covers multiple areas: FinTech, consumer electronics, FMCG and luxury goods. As a marketing manager I launched 20+ consumer electronic products, for example first in Europe Graphene power banks and maintained product collaborations with Mail.ru and Sber. I coordinated seasonal fashion events for more than 1500 people and worked on the shows of famous designers, such as Philipp Plein, Martin Margiela, to name a few. I’m a Russian native speaker, and a confident user of English. I hold a master degree in marketing which gives me a clear understanding of the product life-cycle process and marketing strategies. Currently I’m studying Project management to develop further my career path. I’m seeking an opportunity to apply my maintaining marketing project and time management skills, as well as full cycle of product launch experience within future projects.
Amega Group
View- Website:
- amegacorp.com
- Employees:
- 23
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Senior Marketing Project ManagerAmega GroupLimassol, Cyprus -
Marketing Project ManagerAmega Group Sep 2022 - PresentLimassol (Lemesos), Cyprus -
Marketing ManagerAsbis Sep 2020 - Oct 2022Limassol (Lemesos), Cyprus- Designed and implemented marketing strategy roadmaps for product categories: smart speakers, portable speakers, power banks, charging stations, automatic wine openers, LED backpacks, TVs;- Monitored, analyzed and reported on market trends and competition;- Collaborated with product stakeholders and Business development, Manufacturing and R&D teams to develop new products and enhance existing products as well as communicate market needs;- Translated product features and benefits… Show more - Designed and implemented marketing strategy roadmaps for product categories: smart speakers, portable speakers, power banks, charging stations, automatic wine openers, LED backpacks, TVs;- Monitored, analyzed and reported on market trends and competition;- Collaborated with product stakeholders and Business development, Manufacturing and R&D teams to develop new products and enhance existing products as well as communicate market needs;- Translated product features and benefits into customer value propositions;- Prepared marketing reports quarterly and based on the results adapted marketing inputs for regional managers for next quarter;- Developed sales and marketing materials, including packaging, manuals, data sheets, sales presentations, press releases, banners, web pages and commercials;- Collaborated with regional marketing managers and assisted with the development and coordination of go-to-market strategies and marketing activities across CIS, CEE, FSU countries. Show less -
Marketing ManagerLiteforex (Europe) Ltd May 2016 - Aug 2020Limassol- Analyzed market trends and recommended changes to marketing development strategies based on analysis and feedback;- Prepared marketing and promotional e-mails;- Worked cooperatively with compliance officers;- Edited offline and online content of text materials and ensured the texts are correct and accurate in accordance with relevant legislations;- Created content of automatic e-mails for variety of Clients’ issues;- Performed KYC procedure for potential and existing… Show more - Analyzed market trends and recommended changes to marketing development strategies based on analysis and feedback;- Prepared marketing and promotional e-mails;- Worked cooperatively with compliance officers;- Edited offline and online content of text materials and ensured the texts are correct and accurate in accordance with relevant legislations;- Created content of automatic e-mails for variety of Clients’ issues;- Performed KYC procedure for potential and existing Clients;- Managed the procedure of customers account establishment, maintenance and closures;- Dealt with clients’ complaints and requests;- Drafted policies and procedures, logic and calculation for appropriateness and suitability tests;- Drafted and implemented due diligence procedure for financial institution and liquidity providers. Show less -
Marketing ManagerLenmix Apr 2015 - Mar 2016Saint Petersburg, Russian Federation- Developed the marketing strategy for the company in line with company objectives;- Created marketing annual budget;- Planned marketing and branding activities;- Co-ordinated marketing campaigns with sales activities;- Created content for the company's website;- Monitored and reported on effectiveness of marketing communications and competitors activities;- Analyzed market trends and recommended changes to marketing development strategies based on analysis and… Show more - Developed the marketing strategy for the company in line with company objectives;- Created marketing annual budget;- Planned marketing and branding activities;- Co-ordinated marketing campaigns with sales activities;- Created content for the company's website;- Monitored and reported on effectiveness of marketing communications and competitors activities;- Analyzed market trends and recommended changes to marketing development strategies based on analysis and feedback;- Developed point of purchase strategy per channel for priority categories (merchandising, service, assortment and pricing recommendations);- Was responsible for creation of POS-materials, making orders from Europe, logistics, custom documentation;- Evaluated promotion activities;- Created training materials for new employees of the company. Show less
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Marketing ManagerDlt (Tsum) - Luxury Department Store Aug 2013 - Oct 2014Saint-Petersburg- Performed market and competitors analysis of current trends and pricing strategies;- Planned, organized and coordinated special events (created a budget of an event, conducted tenders, controlled budget’s realization, coordinated and controlled work of suppliers);- Assisted in projects of advertising department (created a budget plan, inquired information, analyzed data);- Created a range of promotional materials (POSM, banners, radio commercials etc.);- Evaluated advertising… Show more - Performed market and competitors analysis of current trends and pricing strategies;- Planned, organized and coordinated special events (created a budget of an event, conducted tenders, controlled budget’s realization, coordinated and controlled work of suppliers);- Assisted in projects of advertising department (created a budget plan, inquired information, analyzed data);- Created a range of promotional materials (POSM, banners, radio commercials etc.);- Evaluated advertising campaigns and special events effectiveness based on established objectives, expenses, revenues and customer’s loyalty;- Prepared post-presentations and reports of event and advertising campaigns, created maps of outdoor advertisement;- Was responsible for official documentation (contracts and bills administration, provided financial reports of the events, controlled debts). Show less
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Event-Manager & Fashion Show CoordinatorLma (Lukovsky Model Agency) May 2012 - Jun 2013Saint-Petersburg- Created detailed proposals for tenders of fashion and luxury events (e.g. timelines, suppliers, staffing and budgets);- Communicated with media and PR department for event promotion;- Organized facilities and managed all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment etc.;- Hired, trained and educated staff on proper event procedures;- Managed staff responsible for event coordination activities;-… Show more - Created detailed proposals for tenders of fashion and luxury events (e.g. timelines, suppliers, staffing and budgets);- Communicated with media and PR department for event promotion;- Organized facilities and managed all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment etc.;- Hired, trained and educated staff on proper event procedures;- Managed staff responsible for event coordination activities;- Worked with V.I.P. guests to ensure all requests are met;- Handled any arising issues and emerging problems on the event day;- Conducted post-event evaluation (e.g. data entry, analysis of event performance and producing reports for event partners);- Developed and updated the website of LMA Show Production;- Updated blog of LMA Show Production. Show less
Natalia Lashchenko Skills
Natalia Lashchenko Education Details
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Marketing Of Luxury Goods And Services -
Business Administration And Management, General -
Student Exchange Program
Frequently Asked Questions about Natalia Lashchenko
What company does Natalia Lashchenko work for?
Natalia Lashchenko works for Amega Group
What is Natalia Lashchenko's role at the current company?
Natalia Lashchenko's current role is Senior Marketing Project Manager.
What schools did Natalia Lashchenko attend?
Natalia Lashchenko attended International University Of Monaco, Wyższa Szkoła Biznesu - National Louis University W Nowym Sączu, The American Business School Of Paris.
What skills is Natalia Lashchenko known for?
Natalia Lashchenko has skills like Marketing Strategy, Marketing Communications, Luxury Goods, Luxury, Market Research, Brand Development, Marketing Management, Retail, International Marketing, Management, Fashion, Brand Management.
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Natalia Lashchenko
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