Natalia Lashchenko Email & Phone Number

Limassol, Cyprus

Limassol, Cyprus

Limassol (Lemesos), Cyprus

Limassol (Lemesos), Cyprus

- Designed and implemented marketing strategy roadmaps for product categories: smart speakers, portable speakers, power banks, charging stations, automatic wine openers, LED backpacks, TVs;- Monitored, analyzed and reported on market trends and competition;- Collaborated with product stakeholders and Business development, Manufacturing and R&D teams to develop new products and enhance existing products as well as communicate market needs;- Translated product features and benefits… Show more - Designed and implemented marketing strategy roadmaps for product categories: smart speakers, portable speakers, power banks, charging stations, automatic wine openers, LED backpacks, TVs;- Monitored, analyzed and reported on market trends and competition;- Collaborated with product stakeholders and Business development, Manufacturing and R&D teams to develop new products and enhance existing products as well as communicate market needs;- Translated product features and benefits into customer value propositions;- Prepared marketing reports quarterly and based on the results adapted marketing inputs for regional managers for next quarter;- Developed sales and marketing materials, including packaging, manuals, data sheets, sales presentations, press releases, banners, web pages and commercials;- Collaborated with regional marketing managers and assisted with the development and coordination of go-to-market strategies and marketing activities across CIS, CEE, FSU countries. Show less

Limassol

- Analyzed market trends and recommended changes to marketing development strategies based on analysis and feedback;- Prepared marketing and promotional e-mails;- Worked cooperatively with compliance officers;- Edited offline and online content of text materials and ensured the texts are correct and accurate in accordance with relevant legislations;- Created content of automatic e-mails for variety of Clients’ issues;- Performed KYC procedure for potential and existing… Show more - Analyzed market trends and recommended changes to marketing development strategies based on analysis and feedback;- Prepared marketing and promotional e-mails;- Worked cooperatively with compliance officers;- Edited offline and online content of text materials and ensured the texts are correct and accurate in accordance with relevant legislations;- Created content of automatic e-mails for variety of Clients’ issues;- Performed KYC procedure for potential and existing Clients;- Managed the procedure of customers account establishment, maintenance and closures;- Dealt with clients’ complaints and requests;- Drafted policies and procedures, logic and calculation for appropriateness and suitability tests;- Drafted and implemented due diligence procedure for financial institution and liquidity providers. Show less

Saint Petersburg, Russian Federation

- Developed the marketing strategy for the company in line with company objectives;- Created marketing annual budget;- Planned marketing and branding activities;- Co-ordinated marketing campaigns with sales activities;- Created content for the company's website;- Monitored and reported on effectiveness of marketing communications and competitors activities;- Analyzed market trends and recommended changes to marketing development strategies based on analysis and… Show more - Developed the marketing strategy for the company in line with company objectives;- Created marketing annual budget;- Planned marketing and branding activities;- Co-ordinated marketing campaigns with sales activities;- Created content for the company's website;- Monitored and reported on effectiveness of marketing communications and competitors activities;- Analyzed market trends and recommended changes to marketing development strategies based on analysis and feedback;- Developed point of purchase strategy per channel for priority categories (merchandising, service, assortment and pricing recommendations);- Was responsible for creation of POS-materials, making orders from Europe, logistics, custom documentation;- Evaluated promotion activities;- Created training materials for new employees of the company. Show less

Saint-Petersburg

- Performed market and competitors analysis of current trends and pricing strategies;- Planned, organized and coordinated special events (created a budget of an event, conducted tenders, controlled budget’s realization, coordinated and controlled work of suppliers);- Assisted in projects of advertising department (created a budget plan, inquired information, analyzed data);- Created a range of promotional materials (POSM, banners, radio commercials etc.);- Evaluated advertising… Show more - Performed market and competitors analysis of current trends and pricing strategies;- Planned, organized and coordinated special events (created a budget of an event, conducted tenders, controlled budget’s realization, coordinated and controlled work of suppliers);- Assisted in projects of advertising department (created a budget plan, inquired information, analyzed data);- Created a range of promotional materials (POSM, banners, radio commercials etc.);- Evaluated advertising campaigns and special events effectiveness based on established objectives, expenses, revenues and customer’s loyalty;- Prepared post-presentations and reports of event and advertising campaigns, created maps of outdoor advertisement;- Was responsible for official documentation (contracts and bills administration, provided financial reports of the events, controlled debts). Show less

Saint-Petersburg

- Created detailed proposals for tenders of fashion and luxury events (e.g. timelines, suppliers, staffing and budgets);- Communicated with media and PR department for event promotion;- Organized facilities and managed all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment etc.;- Hired, trained and educated staff on proper event procedures;- Managed staff responsible for event coordination activities;-… Show more - Created detailed proposals for tenders of fashion and luxury events (e.g. timelines, suppliers, staffing and budgets);- Communicated with media and PR department for event promotion;- Organized facilities and managed all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment etc.;- Hired, trained and educated staff on proper event procedures;- Managed staff responsible for event coordination activities;- Worked with V.I.P. guests to ensure all requests are met;- Handled any arising issues and emerging problems on the event day;- Conducted post-event evaluation (e.g. data entry, analysis of event performance and producing reports for event partners);- Developed and updated the website of LMA Show Production;- Updated blog of LMA Show Production. Show less

Master Of Science - Ms, Marketing Of Luxury Goods And Services

Bachelor Of Arts - Ba, Business Administration And Management, General

Student Exchange Program