Natalia León Email & Phone Number

Santiago, Cl

Lima, Peru

• FIFARMA - Co-Chair of Communications Working Group. Coordinate with the Communications and Corporate Affairs Regional Managers of the Pharmaceutical Companies to position FIFARMA, communicate proposals on public policy and achieve health literacy. Previously a member of the Petit Communication’s Committee in charge of strengthening the strategy.• ALAFARPE - Co-lead Communications and Public Affairs Committee coordinating with local Communications Managers.• IFPMA - Member of the Communication’s Committee• Lead the Annual Communications Plan, ad-hoc campaigns and internal communications. Establish the first public-private collaborations in high-impact Communications, alliances with media, 30% growth of followers on institutional social networks, improvement on brand positioning.• Direct the communication’s agency on Public Relations and Digital Marketing, accompanying the Public Affairs strategy.• Lead Social Responsibility Strategy: - Increased ALAFARPE’s recognition through its CSR actions and its Foundation using international reporting standards (GRI, COE - Global Compact). - Implemented new projects in Health Literacy and Gender Equity through the Women in Health Platform. - Search for new sources of financing for the Foundation through grants, alliances with other companies, among others.• Propose and implement new projects: - +50 events developed on highly relevant Public Health topics with public institutions, academia, civil society, and private sector. - Created new formats for internal and external communications. - Implement the 1st virtual course of ALAFARPE’s Code of Ethics - Develop and implement new website• Lead the preparation and execution of the Annual Plan of Communications and Campaigns.

Provincia De Lima, Peru

Support to the Communications DepartmentEvent Planning and Organisation for associates (top Pharmaceutical Companies), government institutions and academic experts on the matterSupport in the management of Social Media and Website for both Alafarpe and the Hipolito Unanue FoundationSupport gathering information and preparing presentations for the Executive Direction used in Television, Radio and Newspaper appearances as well as International Conferences and SummitsProposition of new projects for the Executive Direction

Research and analysis to find opportunities to improve sales and profitSupport in the making of the Annual Diagnosis and Business PlanAnalysis on the prices and other relevant information of competitors. Actions regarding the prices and products were taken after this analysisPrice setting and development of price pyramids for ten countriesHandling, organization and update of databases

Bachelor'S Degree, Business Administration

Top 20%

Grande École, Business Administration, Exchange Semester

Master level courses: Finances, Accounting, Negotiation, Marketing, CSR and BI

High School, Kindergarten, Primary, Middle And High School

Activities and Societies: Science Fair, Math Festival ADECOPA, Spring Arts Festival ADECOPA. Honor roll: 5th place

Leadership Summit

International Program focused on leadership development, community participation and civic education for students keen to develop.