Natalia Molina Email & Phone Number

Seattle, Wa, Us

Chicago, Il, Us

Greater Chicago Area

Building a POC of a demand forecasting solution based on AI/ML models to improve predictability and optimize inventory management for retail companies

San Francisco Bay Area

Created an automated process that consolidates partners' solutions, providing visibility and cross-functional collaboration to internal stakeholders including Programs, Marketing, and Strategy teams

Medellín, Antioquia, Colombia

Managed international growth strategy, cross border operations, and product roadmap. Led cross-functional projects to enhance customer experience, create omnichannel strategies, and streamline internal data process and analysis. Successfully launched U.S. online operation, negotiating and partnering with multiple SaaS providers and agencies.In 2021, Agua Bendita S.A.S. won the National Exporter Award, in the Cross-border Ecommerce Category by ANALDEX and PROCOLOMBIA

Medellín, Antioquia, Colombia

Led online sales and marketing strategies with direct reporting to American Eagle's headquarters. Conducted in-depth data analysis to shape targeted strategies across paid and organic channels, driving revenue growth and ensuring profitability during the pandemic. Analyzed forecasts, UX/UI performance, and advertising metrics to optimize the website, enhancing user experience and conversion rate.

Bogotá, Capital District, Colombia

Led digital transformation and adoption of B2B E-Commerce channel in convenience stores, designing and implementing new operation processes and customer experience strategies

• Retail/Apparel accounts: The North Face, Vans, Jansport, Superga, and Samsonite; • Retail/CPG accounts: Bavaria AB InBev, and 3MManaged B2B and B2C retail brands' website launches and direction, from product development to GTM strategies. Led the launch of +8 websites and multiple UX/UI iterations, user journey processes, and A/B testing strategies. Engaged with clients, providers, and various partners within the ecosystem to uncover opportunities and meet company forecasts.In 2019, Infrcommerce - formerly Brandlive - was awarded the Best E-commerce Agency in Colombia by the Ecommerce Colombian Chamber and the eCommerce Institute.www.infracommerce.com.br

• Professor at eInstitute (Jun 2024 - Present)I teach a semesterly course in the Crossborder Strategies program at the eCommerce Institute, focused on global and regional trends in export strategies through online channels.• E-commerce Consultant (September 2022 - June 2024)Clients: Simon Miller, Lusso Cloud, Camisería Europea, DellaTerra.co, Sun n SeaDeveloped and executed commercial and marketing strategies to drive growth through online sales and brand awareness. Managed and implemented digital communication and advertising across paid and organic media, conducted customer analysis, and led UX/UI testing to enhance customer experience.• Master App - Founder (August 2016 - Jun 2021)Founded an app (iOS, Android and Huaweii operative systems) with a marketplace architecture focused on professional services. Designed business plan, GTM strategies, and product validation; ensuring compliance and recruiting. Pitched to top-class advisors, angel investors, and VCs

Developed day-to-day commercial and advertising strategies, analyzing user behavior in different traffic channels, leading Tennis to being in the top 5 retail online stores in Colombia

Administrated the e-commerce platform’s backend and payment gateways. Designed interactive dashboards that synthesized user insights by media channel attributions, forecasting, and stock turnover, facilitating data-driven decisions across different teams, marketing agencies and partners.

Master Of Business Administration - Mba, Artificial Intelligence

Activities and Societies: • Co-President at Tech Club (+1,100 active members) • Cycling Director • Leader of the annual Colombia trek (120.

Agile Frameworks For Project Management

Tech Entrepreneur, Entrepreneurship/Entrepreneurial Studies

The Founder Institute is the world's largest pre-seed startup accelerator, having helped launch over 4,500 companies across 200+ cities.

Senior Program, Cpg Digital Commerce

Diploma Of Education, Social Media And Content Marketing

Ielts Preparation

Bachelor'S Degree, International Business

Activities and Societies: . • National Model of the United Nations (NMUN- ‘15). New York City, U.S. • Model of the Organization.