Natalia Pfeffer Email & Phone Number

Responsible for defining and executing creative brand vision and leading on design conceptualization and support for the association’s marketing and public affairs collateral. Produce graphic design solutions for in-house projects, providing art direction guidance to team design resources and assisting in the oversight and compliance to the overall brand strategy for the association.• Drive the creative process from concept to final execution, collaborating from brainstorming to initial concept and final execution with key staff and stakeholders.• Lead art direction throughout the entire creative project life cycle across various media channels.• Manage association branding strategy, maintaining universal style standards, guidelines and style sheets. • Redesigned U.S. Travel’s brand styling and guidelines for the association’s social and digital channels. • Serve as the U.S. Travel brand champion, advocating its purpose and promoting understanding of the brand within the organization and to external clients when necessary.• Execute engaging graphic design for print, web, digital and social distribution.• Distill complex information into easy-to-understand content for social graphics, tables, charts, infographics and research products.

United States

Lead creative design for $100M+ Media business focusing on design solutions for eCommerce and Direct to Consumer Subscription Video on Demand on Amazon and Apple. • Created brand consistent designs that defined the look and feel across all key businesses including Direct to Consumer, Digital and Educational Media. • Lead the overall design and branding creative for ShopPBS.org, a $20+M eCommerce site, to drive traffic and increase CTR.• Performed concept ideation, design, and development for all creative and marketing materials for Subscription Video on Demand Channels on Amazon and Apple, including PBS Documentaries, PBS Masterpiece and others. • Designed marketing and social media creative to drive awareness and acquisitions for all subscription channels.• Executed compelling creative campaigns including web design, email marketing, print ads, physical products, power point presentations, catalog covers and layout, digital ads, social media posts and other marketing materials.• Collaborated with cross-functional teams to translate concepts into rich user-friendly experiences across email, mobile, web, social media, print and digital platforms.• Worked with the Consumer, Educational, Marketing and Digital teams, to ensure creative marketing assets met stated marketing goals and were delivered on time.• Managed library of creative assets and ensured brand guidelines were adhered consistently and accurately across digital and print assets.

Washington D.C. Metro Area

Lead art direction, brand messaging and design for all creative, including print advertising, web content, direct mail, book and magazine cover design, sales brochures, marketing collateral, and exhibit displays. • In house Creative Director of Update Magazine. In charge of designing the cover for every issue, the house ads, and managing the layout to make sure that the publication was aligned with the institute’s standards.• Art directed and designed overall print and web campaigns at the institute.• Ensured consistent brand messaging in the design and execution of all print advertising, web content, direct mail, book and magazine cover design, sales brochures and marketing collateral, and exhibit displays.• Multi-tasked and project managed jobs with tight deadlines in a fast-paced environment. Sourced favorable cost price and great quality for marketing materials and FDLI products by establishing a network of reliable vendors and negotiating with them.• Responsible for concept, graphics, design, development, and supervision of the institute’s website. Performed maintenance and updates daily.• Worked closely with the Director of Information Technology to publish all FDLI products and services from the back-office system (CRM) to the web portal.

Marketing

Provided graphic design services from concept to completion for both print and web marketing projects to various departments within NSBA. Oversaw the placement of ads with internal and external publications and partnered with outside vendors to solicit bids and coordinate production of printed pieces and conference-related promotional materials.• Guided the design process for both print and web marketing projects by offering multiple solutions in layout, theme and typography.• Designed marketing & collateral materials for conferences, interactive ads, email templates, multimedia videos, and Social Media outreach.• Performed ad trafficking, including managing ads for internal and external publications; and completing contracts and insertion orders, re-sizing ads and checking in-house proofs.• Managed promotional materials with outside vendors for the fall and spring conferences and meetings, as well as coordinated awards and plaques.

• Successfully managed and coordinated graphic design projects from concept through completion. • Collaborated with clients to create vision, conceive designs, and consistently met deadlines and requirements.• Created and conducted highly persuasive sales and marketing presentations.

• Managed a large array of print projects implementing brand standards for proper usage and development. • Proposed, conceptualized and developed projects from start to finish in different media such as direct mail, email blasts, posters, brochures, corporate identity, photo retouching.• Oversaw daily real estate office operations including billing, personnel issues, human resource policies and procedures, and contract negotiations.• Responsible for scheduling and organizing Realtor marketing and advertising, including designing and developing marketing materials, monitoring production, billing and shipping dates, and following up on all marketing needs with local vendors.• Facilitated communications between Realtor and clients to drive new business through cold-calls, referrals, and word-of-mouth advertising, including collecting and filing information gained from email requests, open house guest books, and other sources, and updating information as necessary in client database.• Improved customer service, retention, and referrals by increasing communication between Realtor and clients to ensure customer satisfaction and service excellence throughout the process.

Ba, Advertising

Certificate, Web Design And Development