Natalia Romo-Puerta

Natalia Romo-Puerta Email and Phone Number

I help brands build data-driven, consumer-first strategies that deliver results | Proven Omni-Channel Marketing Leader | Offering Consulting + Freelance services @ Dp Derm
Miami, Florida, United States
Natalia Romo-Puerta's Location
Los Angeles Metropolitan Area, United States, United States
Natalia Romo-Puerta's Contact Details

Natalia Romo-Puerta personal email

n/a
About Natalia Romo-Puerta

With nearly 10 years of dynamic experience, I am an adept marketing leader with expertise spanning haircare, skincare, and color cosmetics. My experience encompasses strategy and execution across all marketing channels, brand and portfolio management, and business development.My career started in strategy focused roles with CPG giants, where I learned best-in-class processes and analytics, preparing me for my evolution into a data-driven marketing leader. Since then, I've had the honor of contributing to the development and launch of new brands, nurturing the rebuilding and growth of established ones, adding value to newly acquired, and furthering the success of a newly IPO'd company. I've championed diverse channels, from professional distribution and field sales teams to digital, mass, prestige, and specialty channels, including international markets. These experiences have primed me to propel any brand confidently into their next phase, whatever that may be.Let's connect and explore how I can help you create strategies that not only win in the market but also leave a lasting impact.

Natalia Romo-Puerta's Current Company Details
Dp Derm

Dp Derm

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I help brands build data-driven, consumer-first strategies that deliver results | Proven Omni-Channel Marketing Leader | Offering Consulting + Freelance services
Miami, Florida, United States
Website:
dpderm.com
Employees:
21
Natalia Romo-Puerta Work Experience Details
  • Dp Derm
    Dp Derm
    Miami, Florida, United States
    View
  • Self-Employed
    Brand + Marketing Consultant And Freelance
    Self-Employed Oct 2024 - Present
  • Morphe
    Marketing Director
    Morphe Oct 2023 - Oct 2024
    Los Angeles, Ca, Us
    View
  • The Honest Company
    Head Of Integrated Marketing, Beauty
    The Honest Company Sep 2022 - Aug 2023
    Los Angeles, Ca, Us
    View
  • The Honest Company
    Brand Manager, Color Cosmetics
    The Honest Company Oct 2021 - Sep 2022
    Los Angeles, Ca, Us
    View
  • Henkel
    Brand Manager -Pravana
    Henkel Jun 2019 - Oct 2021
    Düsseldorf, North Rhine-Westphalia, De
    -Develop 360 Go-To-Market strategy for new launches-Create + launch strategies to re-animate slow-moving inventory-Create national promotional calendar (including data analysis, financials, story, & strategy.)-Sourcing of any promotional items (GWP, events, brand merch)-Create customer touchpoints- in-store merchandising, CRM, e-com assets, mailed catalog-Innovation storytelling + copy-Maintain marketing relationship with key professional distributor + specialty retail-Support international markets (Canada, LATAM, SEA, EU)
    View
  • Henkel
    Business Development Manager - Na Regional Team
    Henkel May 2018 - May 2019
    Düsseldorf, North Rhine-Westphalia, De
    Serve as an interface between HQ & the NA Henkel Professional Hair brands:-Alterna Haircare-Kenra Professional-sexyhair-Schwarzkopf Professional-Pravana-Joico-Zotos-#mydentity-Develop and maintain strategic e-commerce initiatives across multiple brands-KAM responsibilities for Sephora SEA & MX-Support in business expansion topics (distribution strategies, new brand development, etc.)-Data analysis to develop strategic recommendations (pricing, product display, promotional, etc) at both brand and regional level-Create synergies across brands through implementation & streamlining of Henkel processes and reporting-Ad Hoc executive presentations & reporting
    View
  • Henkel
    Sales & Category Management Analyst
    Henkel Jun 2017 - May 2018
    Düsseldorf, North Rhine-Westphalia, De
    Regional support for Henkel Professional Hair brands:-Alterna Haircare-Kenra Professional-sexyhair-Schwarzkopf Professional-Pravana-#mydentity-Planogram creation for key customers utilizing sales data and shopper insights to drive category growth and highlight product innovations-Assist in development, implementation, and management of new e-commerce platforms and strategy across all brands -Support in new brand development and strategic execution of existing brand expansion-Analysis of sales data across all brands and multiple customers to collect key learnings and best practices-Integrate Henkel processes and standards across all brands to increase efficiency-Ad Hoc reports and presentations for Henkel & Brand executives
    View
  • Henkel
    Purchasing Agent
    Henkel Oct 2016 - Jun 2017
    Düsseldorf, North Rhine-Westphalia, De
    -Recipient of the Henkel 2017 Excellence Award
    View
  • Honeywell Aerospace
    Supply Chain Rotational Program
    Honeywell Aerospace Jul 2015 - Oct 2016
    Charlotte, North Carolina, Us
    View
  • Kimberly-Clark
    Procurement Intern
    Kimberly-Clark Jan 2014 - May 2014
    Irving, Tx, Us
    View

Natalia Romo-Puerta Skills

Time Management Teamwork Interpersonal Communication Abilities Microsoft Excel Leadership Social Networking Customer Service Pro Active Leader Microsoft Word Microsoft Office Powerpoint Highly Organized And Strong Analytical Abilities Bilingual English/spanish Microsoft Applications Efficiency Highly Responsible Motivated Self Starter Always Willing To Learn Critical Thinking Customer Focused Service People Oriented Self Motivated Team Player Outstanding Interpersonal Communication Skills Research Team Leadership Work Well Independently Highly Personable Public Speaking Outstanding Time Management Skills Highly Motivated Self Starter Interviews Goal Oriented Highly Detail Oriented Organization Skills Analytical Skills Sap Bi Strategic Negotiations Production Planning Demand Planning

Natalia Romo-Puerta Education Details

  • Michigan State University
    Michigan State University
    Supply Chain Management
  • Grosse Pointe North Highschool
    Grosse Pointe North Highschool

Frequently Asked Questions about Natalia Romo-Puerta

What company does Natalia Romo-Puerta work for?

Natalia Romo-Puerta works for Dp Derm

What is Natalia Romo-Puerta's role at the current company?

Natalia Romo-Puerta's current role is I help brands build data-driven, consumer-first strategies that deliver results | Proven Omni-Channel Marketing Leader | Offering Consulting + Freelance services.

What is Natalia Romo-Puerta's email address?

Natalia Romo-Puerta's email address is na****@****kel.com

What schools did Natalia Romo-Puerta attend?

Natalia Romo-Puerta attended Michigan State University, Grosse Pointe North Highschool.

What skills is Natalia Romo-Puerta known for?

Natalia Romo-Puerta has skills like Time Management, Teamwork, Interpersonal Communication Abilities, Microsoft Excel, Leadership, Social Networking, Customer Service, Pro Active Leader, Microsoft Word, Microsoft Office, Powerpoint, Highly Organized And Strong Analytical Abilities.

Who are Natalia Romo-Puerta's colleagues?

Natalia Romo-Puerta's colleagues are Heather Craig, Dp Derm, Aleksandra Marshall, Michaela Stewart, Jennifer Almonte, Alisa Weiss, Madalyne Rice.

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